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Keezel

Operating

Keezel, Inc.

Retail & Consumer · Newport Beach, CA

Cyber Security for Everyone & Everything

Valuation cap ⓘ
$8.0M
As of Jun 2019 · from Reg CF Offering (2018) · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$983,741
Across 2 rounds since 2017

Financials

FY2015–FY2019 · from SEC filings · hover any figure for its source
$0
2015
$0
2016
$37K
−$150K
2017
$308K
−$450K
2018
$126K
−$315K
2019
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2015 reviewed*
FY2016 reviewed
FY2017 reviewed
FY2018 reviewed
FY2019
Income statement
Revenue
$0
$0
$36,627
$308,482
$125,929
Cost of goods sold
$0
$0
$19,042
$246,785
$100,744
Gross margin
—
—
48%
20%
20%
Net income
$0
$0
-$149,938
-$449,771
-$314,730
Taxes paid
$0
$0
$0
$0
$0
Balance sheet
Cash
$0
$0
$150
$68,332
$3,175
Accounts receivable
$0
$0
$31,228
$0
$0
Total assets
$0
$0
$320,647
$185,848
$53,130
Short-term debt
$0
$0
$119,032
$345
$3,999
Long-term debt
$0
$0
$350,843
$784,501
$571,025
Total liabilities
$0
$0
$469,875
$784,846
$575,024
Other
Headcount
—
1
1
1
1

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Valuation caps on SAFE / convertible note rounds
$4.0M
Valuation cap
$8.0M
Valuation cap
Reg CF · Debt · Jul 2017
Reg CF · Series B Nonvoting Common · Dec 2018

Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.

Cap table

Share counts as of Dec 31, 2017
Series A Voting Common Stock · 50.0%Common Stock · 50.0%
ClassOutstandingVotes / shareShare of totalLast price
Series A Voting Common Stockpreferred7,100,000—50.0%—
Common Stock7,100,000—50.0%—
Total14,200,000100%

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $215.9K / $1.1MInvestors 267Valuation cap $8M
Reg CF · Debt · Jul 2017Closedvia StartEngine
Raised $767.9K / $1.1MInvestors 794Valuation cap $4M

Team

6 people
Aike MüllerFounder
Co-founder / CEO (2014 - Present)

Aike Müller is founding father of the Keezel. He is a network security expert specialized in cybersecurity whose career in information management and IT security began as an M&A IT expert at PwC. He went on to co-found a government-contract consulting firm specializing in automated assurance. Aike developed Keezel as a solution to security issues he encountered while working at client locations and on the go. In his spare time he hacks solutions for his smart home. Aike has been acting President, Chief Executive Officer and Director of Keezel from April 2017 - Present.

Friso SchmidFounder
Co-founder (2014 - Present)

Friso Schmid is co-founder and the business strategist of Keezel. He started his career as an IT consultant at Capgemini. He went on to join a government-contract consulting firm where he met and worked with Aike. Friso has worked for over 10 years in IT, startups and online marketing. From 2013 - 2015 Friso helped co-found online job site Jobsy. Most recently, Friso and Aike rejoined in 2013 to work on the early version of Keezel. Friso has been acting Chief Financial Officer, Treasurer, Secretary and Director of Keezel from April 2017 - Present.

Aike Muller
CEO, Principal Executive Officer, President and Director
Tom Veldkamp
Consulting CFO

Tom is founder of Finance for Startups, which provides consulting CFO services to startups. In addition to helping develop our financial models, Tom provides supplemental accounting services as needed. He has a background in banking, international consultancy firms and a listed telco company. He has advised venture capital companies, private equity companies and corporates in their investment decisions. He was actively involved in innovation programs and investments in startups such as Internet of Things, smartcity- and smartlife initiatives.

Garrett Gilbertson
Advisor Business Development

Garrett is an entrepreneur and venture partner. He has experience running business development, finance, and product teams in aerospace and defense, consumer products, cybersecurity, and fin-tech. He is Managing Director of BLD Capital, and founder of Startup Mavericks where he advises and invests in early stage tech companies. In 2017 Garrett became the youngest member to join Band of Angels the oldest seed funding organization in Silicon Valley.

Steve Warren
Advisor Manufacturing & Supply Chain

Steve has a background in Mechanical and Production engineering. He served as Director of the Motorola global accessory supply chain operations. He moved to China as Chief Operating Officer of PCH International, supporting the leading Global consumer electronics brands with their product design, development and supply chain operations in China.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 3 of 9 annual reports (FY2017–FY2025)

794 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-TRApr 23, 20210001665160-21-000520
    EDGAR
  • Form C-ARJun 9, 20200001665160-20-000761
    EDGAR
  • Form C-UJan 7, 20200001665160-20-000015
    EDGAR
  • Form C/ANov 4, 20190001665160-19-001104
    EDGAR
  • Form C/AOct 24, 20190001665160-19-001059
    EDGAR
  • Form C/ASep 3, 20190001665160-19-000898
    EDGAR
  • Form C/AAug 27, 20190001665160-19-000884
    EDGAR
  • Form C/AJul 1, 20190001665160-19-000741
    EDGAR
Source: ManualCIK 0001713288DE

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.