Kettlebread Franchising Corporation

Edward Grimaldi brings with him over 25 years of business experience, the last eighteen of which being an award-winning restauranteur. From 2008 until 2020, Grimaldi was the owner and operator of one of the largest privately-owned restaurants in the country, Samuel’s Tap & Table, which was located within the prestigious Basketball Hall of Fame in Springfield, Massachusetts. There he led a team of over 125 employees in consistently generating millions in annual sales. Grimaldi has extensive experience in recruiting and is the author of Lock & Load Recruiting, a book on successfully recruiting, onboarding, and retaining staff in high turnover industries. Grimaldi was also involved with training, and managing a large restaurant staff as well as recruiting, training, and overseeing effective restaurant managers. Grimaldi also spent several years as a successful software developer, Microsoft Certified Systems Engineer, and IT consultant. He has channeled these skills over the past 3 years and has developed Kettlebread's vast IT ecosystem, which is instrumental to the successful operation of today's fast-casual restaurant. This valuable suite of integrated tools, which is highly tailored to the operation of a Kettlebread Deli restaurant, includes recipe design & menu engineering, kitchen and inventory management, human resource management and scheduling, the company’s dynamic website, online menus, online ordering, in-store digital menus, sales and prep level forecasting, and general restaurant management. He also benefits from a vast network of local and national suppliers and distributors with which he enjoys strong ongoing relationships. By combining his culinary and restaurant management experience with advanced IT and software development skills, Grimaldi seeks to further position Kettlebread as a strong competitor in the evolution of modern dining out.

Mr. Rondoletto, Kettlebread’s primary lead investor, has over 20 years of experience in corporate branding and organizational development. As the President of NorthernLogics LLC, a successful graphic design, media, and web development firm, Rondoletto has helped hundreds of clients develop brands, tailor e-commerce solutions, and develop processes to support their sales objectives. Six years ago, after observing the success of Grimaldi’s operation at the Basketball Hall of Fame, Mr. Rondoletto turned his attention to learning the restaurant industry. Immersing himself in the business, he apprenticed with Grimaldi to learn the industry prior to investing. Since then Rondoletto has been the lead developer in Kettlebread.com, designing the company brand, and marks, as well as all POP material and store interior design. As a board member and advisor, Rondoletto will provide guidance and oversight for matters related to organizational development, social media presence, and the e-commerce initiatives so vital to any successful restaurant in today's market landscape.

Melissa Veino has over 15 years of experience as the General Manager of a high-volume resort-style restaurant, was responsible for all restaurant operations, and has worked with Edward Grimaldi for all of them. As the General Manager of Grimaldi’s operation at the Basketball Hall of Fame, Veino mastered and was responsible for all facets of recruiting, onboarding, training, and management of every position in the restaurant, as well as training and overseeing an award-winning team of shift supervisors. Veino also has experience in inventory management and process development, critical to the success of any restaurant. She is the lynchpin of daily operations at Kettlebread Deli of Southwick and has used her skills to usher in a successful opening and successful ramp-up of our pilot location. Melissa will use her years of experience to help grow the Kettlebread team by continuing her work as a skilled recruiter and trainer, training new franchisees on store operation, and heading up compliance efforts throughout the growing organization.