Knack
OperatingKnack Inc.
Beauty & Fashion · Barrington, RI · Founded 2018
Bags by, and for, mobile workers
Financials
FY2018–FY2020 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Principal holders% as the filing states it, Apr 10, 2023
- Charles S. Mellen1,900,000 Common Stock22.1%of company
Sold to the crowd
- Reg CF · Jul 2020138,704 shares at $0.80$111K· 177 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
12 people
Chad has spent over 30 years in the branded luxury and premium accessory and retail industries. He has held CEO, President, CMO, VP Sales and Director roles across a number of iconic American and International consumer brands such as Tumi, Coach and Cross pens. As a senior executive, he has led two successful exits to private equity firms and has experience working across private, public and private equity-owned companies.
Keith has spent over 20 years in the direct-to-consumer ecommerce industries. He has held COO, President, VP of Product and Director roles across a number of ecommerce consumer brands such as eBags, Tumi and UsingMiles. In these roles he has led three startups that became high growth companies or progressed to a successful exit.
Rachel has spent over 10 years in the medical product, pharmaceutical, and direct to consumer industries. She has held sales support and inside/outside sales roles at Millstone Medical and Siegfried AG. Her focus on customer service in these roles has culminated in managing world class customer service groups for B to C corporations.
Brianne has a diverse background ranging from design to engineering to marketing. She uses her skillset to advise companies on their organic social media strategy and communications. Her analytical skills applied mainly to ecommerce and B to C clients. Brianne consults with Knack approximately 52 hours per month.
Carol has over 30 years of experience with Asian sourcing. She has overseen Asian sourcing for brands like Samsonite. She was also a Sales Manager for Yamani, OEM for global brands. Carol consults with Knack approximately 60 hours per month.
Melody is skilled in copywriting, email creation, social strategy, affiliate strategy and media buying. She has overseen social media and affiliate marketing for Tuesday Morning as well as the Baptist General Convention of Texas. Melody consults with Knack approximately 120 hours per month.
Scott has a deep understanding of scaling digital acquisition for DTC ecommerce companies. He previously managed the paid social channel for Teespring and Luca + Danni. He is also the founder of I Made Bogey, a DTC golf company. Scott consults with Knack approximately 54 hours per month.
Zeke is a serial digital entrepreneur with over 20 years experience running digital strategies for data-driven startups. He founded and later sold Digital Aptitude, a digital marketing agency with over 100 clients. He has been involved in over a dozen startups, and is currently the founder of Data Speaks, a boutique analytics agency that helps ecommerce brands find the hidden profit in their data. Zeke consults with Knack approximately 20 hours per month.
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An entrepreneur and early stage investor, Bill is currently the co-owner and CEO of Seven Stars Bakery, LLC a growing chain of artisanal bake shops and cafes. Prior to Seven Stars, Bill was Executive Chairman of ANC Inc which designs, installs and operates digital signage systems for sports teams and high profile retail and commercial properties. Prior to ANC, Bill was the Founder and co-CEO of Interactive Search Holdings, which grew to become Google's 3rd largest search distribution partner and which he sold in 2004. Previously, Bill served as Sr. Vice President of Business Development for the National Basketball Association.
Larry has worked in the travel goods industry for over 30 years. He is currently co-founder and CEO of ROAM Luggage, an innovative new travel company. Larry spent most of his career at Tumi Inc. where he was responsible for the sales and marketing functions for many years. After Tumi, he became a principal at Compass Partners International. He started his career as a partner with Kurt Salmon Associates, an international strategy consulting firm focused on fashion-influenced consumer products.
Mark is currently the Managing Partner of New Street Investment Partners, an investment firm focused on opportunities typically outside the criteria of institutional investors. Prior to New Street, Mark formed Forsite Capital, a real estate investment firm which also provided certain advisory services. He was also a founding partner of Gulf Stream Asset Management, a Charlotte, NC-based manager of corporate-credit assets. With approximately $3.5B of assets under management, Gulf Stream was sold to Apollo Global Management in October of 2011.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 6 annual reports (FY2020–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 9 filings on EDGAR- Form C-TRApr 10, 20230001665160-23-000569EDGAR
- Form C-ARApr 10, 20230001665160-23-000568EDGAR
- Form DMar 29, 20210001753286-21-000001EDGAR
- Form C-UJan 19, 20210001665160-21-000103EDGAR
- Form C/AOct 15, 20200001665160-20-001283EDGAR
- Form CJul 20, 20200001665160-20-000967EDGAR
- Form DSep 5, 20190001753286-19-000001EDGAR
- Form DOct 3, 20180001753286-18-000002EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.