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LET US NUDGE, INC. logo

LET US NUDGE, INC.

Operating

Let Us Nudge, Inc.

Food & Beverage · Restaurant · Columbus, NJ · Founded 2022

Provides restaurant seating maximization during both busy and slow times

Post-money valuation ⓘ
$6.0M
As of Feb 2023 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$13,516
Across 1 round since 2022
Latest share price
$0.85
Reg CF · Common Stock · Dec 2022 offering price

Financials

FY2020–FY2022 · from SEC filings · hover any figure for its source
$0
2020
$0
−$78
2021
$19K
−$57K
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed
FY2021 reviewed
FY2022 reviewed
Income statement
Revenue
$0
$0
$19,232
Cost of goods sold
$0
$0
$0
Gross margin
—
—
100%
Net income
$0
-$78
-$56,856
Taxes paid
$0
$0
$0
Balance sheet
Cash
$0
$378
$0
Accounts receivable
$0
$0
$0
Total assets
$0
$105,408
$178,352
Short-term debt
$0
$0
$0
Long-term debt
$0
$0
$0
Total liabilities
$0
$0
$0
Other
Headcount
—
5
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$6.0M
pre-money
Reg CF · Common · Dec 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Cap table

Principal holders% as the filing states it, Apr 25, 2023

  • Rehan Khanzada70.0%of company
  • Kunal Bavishi15.0%of company
  • Kunal Ravishi15.0%of company
  • Sanket Gajjar15.0%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $13.5K / $1.2MInvestors 18Post-money $6M

Team

5 people
Jade McCallFounder
Director of Digital Marketing

Jade loves all things digital. You might say it’s her specialty. She has a Bachelor’s degree in journalism from Hofstra University that she does not use. However, it put her in the path of digital marketing. She’s spent the last few years developing brands for businesses and nonprofits, building websites, and expanding the digital footprint of companies. She also loves food! Her favorite dining experience is Hot Pot with friends, but you can catch her at the mall buying teriyaki at least once a week. In her spare time, she consumes horror movies, video games, and takes care of a shocking amount of houseplants. Part-time: 20 hours a week on Let us Nudge.

Rehan KhanzadaFounder
Founder, Board Director & CEO

Rehan is a "Jersey Strong", Johnson & Johnson trained global marketer, engineer, and product management professional, who has launched dozens of medical device products over 20 years for big and small med device companies. He has double Bachelor’s degrees in Biology (Rutgers University) / Biomedical Engineering (NJIT), and an MBA from UMass Dartmouth but would go back in a heartbeat for IT and Food Science degrees if he could rewind time! Rehan’s absolute love of and passion for food has taken him to many restaurants worldwide, from his favorite spot Minetta Tavern in NYC to busy sidewalk cafes in Paris, to three-hour waits in Kolachi, Pakistan. Eating at these family-owned, casual-chain, and fine-dining restaurants during his travels has brought attention to the one simple idea of an opportunity to help improve the restaurant - customer experience. A recent interview opportunity at Google further opened his mind to technology and ultimately the idea for Let us Nudge. “We really believe this technology will help restaurants maximize their seating efficiencies during both busy and slow times, and an absolute win-win for both restaurants and customers.” Rehan works over 20 hours a week on Let us Nudge while working 20-30 hours a week as a Senior Manager with Bristol Myers Squibb.

Kunal Bavishi
Co-Founder & COO

Kunal is a healthcare management consultant serving large Health Insurance clients across the nation managing complex business transformation portfolios. Kunal's work requires flying around the nation and one of the perks of "jet setting for work" is to enjoy local foods and hidden gems like restaurants. However, what kills the joy of a food lover is the long wait times at those restaurants so Kunal joined the Let us Nudge team to design an innovative solution for this industry wide problem. Part-time: 20 hours a week on Let us Nudge.

Sanket Gajjar
Co-Founder & CTO

Sanket is passionate about startups, healthcare, and building a technology business from a simple idea. He has a background in education, medical insurance, medical imaging, telecommunications, and computer security. He has an undergraduate computer engineering degree from Dharmsinh Desai University, a master's of computer science at the University of Bridgeport, and currently pursuing an MBA from Kelley School of Business, Indiana University. Part-time: 20 hours a week on Let us Nudge.

Youssef Agour
Business Analyst

Youssef is a prospective student of Fordham University’s Gabelli School of Business currently pursuing a career in finance and marketing. His interest and experience in the business world centers around private equity and venture capital; with previous restaurant industry experience as well, he is passionate and knowledgeable in the world of food. Besides the business world, Youssef has his hand in a wide variety of interests. Having lived abroad in Qatar during the formative years of his life, Youssef is a huge soccer fan and thoroughly enjoys following and playing the sport. He is also a music junkie, being self taught in guitar, he loves above anything else a good playlist to make it through the day. Part-time: 20 hours a week on Let us Nudge.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 4 annual reports (FY2022–FY2025)

18 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARApr 25, 20230001665160-23-000791
    EDGAR
  • Form CDec 7, 20220001665160-22-003029
    EDGAR
Source: ManualCIK 0001956019DEShare price $0.85

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.