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LEVEL UP LIVE

Operating

Level Up Live Holdings, LLC

Sports & Recreation · Sports · Issaquah, UT · Founded 2019

Immersive shooting sports entertainment

Post-money valuation ⓘ
$26.2M
As of Oct 2024 · from Reg CF Offering (2024) · pre-money + amount raised, not a traded price
Total raised
$10,504,269
Crowd $199K · Private $10.3M · 3 rounds since 2021
Latest share price
$2.00
Reg CF · Common Stock · Oct 2024 offering price

Financials

FY2022–FY2025 · from SEC filings · hover any figure for its source
$5K
−$1.6M
2022
$166K
−$1.6M
2023
$179K
−$788K
2024
$206K
−$667K
2025
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2022 reviewed
FY2023 reviewed
FY2024 unaudited
FY2025 unaudited
Income statement
Revenue
$5,366
$166,198
$178,527
$205,732
Cost of goods sold
$5,143
$157,438
$112,400
$98,736
Gross margin
4%
5%
37%
52%
Net income
-$1,629,333
-$1,631,382
-$788,357
-$666,592
Taxes paid
$0
$0
$0
$0
Balance sheet
Cash
$168,893
$6,053
$479
-$28,580
Accounts receivable
$0
$0
$0
$0
Total assets
$943,618
$661,351
$502,636
$192,345
Short-term debt
$238,830
$231,481
$216,369
$0
Long-term debt
$657,146
$1,113,629
$0
$374,650
Total liabilities
$895,976
$1,345,110
$216,369
$374,650
Other
Headcount
—
8
8
8

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$25.9M
pre-money
Reg CF · Common · Oct 2024

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$2.00$1.00$2.00
Jun 2024Oct 2024
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of May 19, 2026
ClassOutstandingVotes / shareShare of totalLast price
Common Units12,952,8101100.0%$2.00Oct 2024

Principal holders% as the filing states it, May 19, 2026

  • Level Up Live Founders, LLC10,500,087 Common Units73.9%of company
  • Everyone else (not named in filings)26.1%

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $199.2K / $1.2MInvestors 122Post-money $26.2M
Raised $350KInvestors 2

Team

14 people
Thomas ChiarellaFounder
Founder, CEO, Board Member

I am a business builder with extensive experience in the high-technology industry spanning Internet of Things (IoT), sensors, artificial intelligence, media, and enterprise software. I’ve directly worked for/with some of the most advanced and innovative companies in the world including Disney, Microsoft, GE and HBO. I've also been involved with eight venture-backed startups as founder, investor, advisor and/or Board member, six of which had exits to publicly traded companies. Level Up Live that brings together my love of high-tech with my passion for shooting sports. Ever since I joined my university's international skeet team many, many years ago, I've had amazing experiences competing with men and women from all walks of life and from many countries around the world. It has been my dream to share that fun and camaraderie with others. I have imagined a place where shooting sports are accessible to everyone in a completely new format. That place is called Level Up Live. I believe my entire adult life has prepared me to make Level up Live the next big thing in global sports and entertainment. Past exit performance does not guarantee a future exit for Level Up Live. Investors should not a assume a return on investment.

Tyler HarrisFounder
Co-Founder, President, Board Member & principal accounting officer

I am the Co-Founder and President of Level Up Live, with more than 15 years of experience in software and services. Throughout my career, I’ve succeeded in industries ranging from insurance to high tech and agriculture. I studied at Cambridge University and have since become an expert in digital marketing, business, sales, and corporate development for high-tech companies. In 2014, I sold my insurance brokerage and entered the high-tech industry with Tableau Software in Seattle, where I led 3,000 reps in sales performance. I was later promoted to Enterprise Sales Manager for Tableau Software, UK, based in England. After completing my MBA at Cambridge, I moved my family to Utah to launch a technology company in the emerging Silicon Slopes Valley—an ideal location to start Level Up Live! I sit on the Board of Advisors for “Publisher Arts,” an international marketing company, and am a Charter and Syndicate Member of “The Oxbridge Angels,” a venture capital and private equity firm based in London. This fund primarily supports UK-based companies founded exclusively by Oxford or Cambridge alumni. I have three kids and reside in Midway, UT. I’m also an avid kayak bass fisherman. When I’m not testing the latest games at Level Up Live, you can find me on the water.

Frank Medina
Chief Financial Officer (interim)

My career has been primarily focused on start-up and high-growth enterprises. I studied Finance and Accounting at the University of Oklahoma and, with over 15 years of experience, my expertise lies in businesses at their early developmental stages or poised for significant growth. Notably, during the inception of Wilshire Gun, I played a pivotal role in securing capital and assembling the essential teams to execute their growth strategy. I am adept at leveraging technology to optimize operations and enhance customer experiences. In my role as a corporate controller for a thriving medium-sized company, I contributed to a remarkable achievement of over 40% annual sales growth for six consecutive years. My proficiency spans across accounting, finance, operations, and commercial real estate, equipping us with a diverse skill set crucial for navigating the intricacies of both emerging and established businesses. With me on board, you can be assured of my dedication to assisting in planning for the financial success of your business while helping you and your team navigate the myriad complexities of new and existing businesses.

Jason Winn
Director of Software Engineering

I’ve been programming since I was a kid, and I consider myself lucky to have built a career doing something I love. A good friend introduced me to shooting several years ago, and I’ve been hooked ever since. This project excites me because it combines unique software development challenges with my enjoyment of shooting. Outside of work, I spend as much time as possible in the outdoors, focusing on wildlife and landscape photography. I’m also passionate about volunteering with wildlife conservation organizations in the Cascades.

Clem Ho
Digital Media Manager

I’ve been a competitive shooter since I was around 13 years old, primarily competing in USPSA. Since then, I’ve expanded my shooting abilities to include 3-gun, 2-gun, and The Proving Grounds. I first encountered Level Up Live and Tyler Harris at Shot Show, where I saw their presentation on the future of shooting sports and was immediately drawn to their vision and technology. I’m a recent graduate of the University of Cincinnati, where I earned a BA in Media Production with a minor in Marketing. Beyond shooting sports, I’m passionate about filmmaking and photography.

James Larsen
Legal Advisor

My father taught me to shoot when I was six years old. I quickly took to the sport and have since enjoyed passing on safe and responsible gun practices to friends and family. I believe that Level Up Live has an extraordinary model for introducing new audiences to conscientious and sound shooting culture, while also providing a fresh and entertaining experience for more seasoned shooters. I am impact-driven and mission-oriented. After earning both an MBA and a law degree from Northwestern University, I moved back home to the beautiful Pacific Northwest. I worked in marketing and PR on public-facing projects for Paul Allen at Vulcan, Inc. before diving into the startup world, where I’ve worn many hats for the past seven years. In addition to practicing law and running my own business, I enjoy mentoring under-resourced teenagers in San Diego through A Bridge For Kids. I’m also proud to serve as an Intelligence Officer in the United States Navy Reserve. In my free time, I love playing music, gardening, exploring nature, traveling, and working out.

Jenna Chiarella
Software Engineer (intern)

Long before I started working for Level Up Live (LUL), I helped my dad solder and build the smart targets. He would give me presentations on LUL's goals and his vision for where the business was heading. I got involved because I believed in the message and wanted to contribute to the company's growth. While I’m still getting used to shooting, I enjoy the sport and having fun at the ranges. My love for the sport continues to grow. Outside of LUL, I’m dedicated to my studies at Auburn University in Alabama, and I’m an avid workout enthusiast. I enjoy hiking, swimming, reading, and bike riding. While I’m no longer the avid equestrian I once was, I’m still a horse-crazy girl at heart. In the workplace, I’m organized and efficient, always staying on top of tasks and offering practical solutions to problems. Outside of work, I’m good at cooking, and I can fall asleep almost anywhere. I love LUL for its message and because it’s incredible to watch my dad build his dream. It's truly inspiring and heartwarming to see him pursue his vision

Jian Chen
Engineering Program Manager

I've encountered groundbreaking innovations through my time at Tesla, Hyperloop, and Amazon Robotics. However, my journey has now led me to the most exhilarating juncture of my professional life – joining Level Up Live. In my experience, I've marveled at the tech prowess of those tech giants, yet nothing has quite matched the sheer uniqueness and innovation that defines Level Up Live. This is a company unlike any other, a true one-of-a-kind venture in its relentless pursuit of redefining gamification and delivering unparalleled shooting experiences. This, to me, is more than a job; it's a calling, a chance to be a part of something unparalleled. I'm beyond excited to revolutionize the world of gamification, transforming it through the magic of smart targets, spellbinding special effects, and real-time live scoring, creating an experience that's nothing short of sensational.

Li Shy Sterling
UX/UI Designer

My journey into UX design began with a love for creating stories through art, inspired by the intricate beauty of fine china porcelain. This creative spark led me to pursue ceramics in high school, and over time, it evolved into a passion for digital storytelling through UX design.

Show 5 more people
Manouj Govindaraju
Lead Game Developer

I’m an artist at heart, always on the lookout for innovative ventures. With a Master’s degree in Interactive Media and Game Development, I’ve developed a genuine passion for interactive experiences and gaming, making my alignment with Level Up Live a natural fit. I love merging my creative instincts with technical skills to make meaningful contributions to the Level Up Live team. When I’m not immersed in that world, you can find me experimenting with the latest technologies, sketching, indulging in sci-fi movies, building crypto-mining rigs, and, of course, diving into the world of video games.

Niina Fujioka
Legal Advisor

I am a seasoned legal and business advisor with a diverse background in supporting startups. With extensive experience in business and legal operations, I’ve worked with multiple firms across a wide range of practice areas, including litigation, corporate, intellectual property, family law, international law, and mergers & acquisitions. I have demonstrated expertise in business strategy, operations, contract negotiation, and human resources, helping companies navigate the complexities of growth and development.

Pearl Chan
Financial Advisor

I have never shot a gun before—no airsoft, no live fire, not even a BB gun. However, I’m excited to be a part of Level Up Live, as I truly believe it has the potential to be a disruptive technology with growth potential. Outside of Level Up Live, I spend my time hiking and cycling. For the last ten years, my husband and I have trained each year for a new adventure.

Tejasrikumar Kori
Lead Mechatronics Engineer

I believe in seizing opportunities, and Level Up Live presented the perfect chance for me to embark on a remarkable journey. Originally from India, where guns were often associated with violence, my perspective shifted during my first job interview with this company. I was introduced to the world of shooting sports, and from that moment, I knew I had found an exciting, challenging, and unique career path. Working with diverse industry professionals at Level Up Live has been enlightening, and I’m constantly amazed by the cutting-edge technological advancements the company offers. Outside of work, I enjoy embarking on invigorating hikes, exploring new places and restaurants (especially those with delicious desserts), indulging in anime and sci-fi shows, and honing my skills in boxing and Muay Thai.

Achyut "Kumar" Allady
Board Member

Kumar A. Allady is the founder and CEO of Smart Structures, with over 20 years of experience in the engineering industry, specializing in geotechnical and structural engineering. He has worked on numerous high-profile projects, including the World Trade Center and the Freedom Tower in New York City, as well as many large bridges across Florida. As CEO of Smart Structures, Kumar is addressing the global need to improve the quality, cost, and assurance of critical civil infrastructure through the development of advanced sensors, electronics, and information services. Kumar is also an active investor and advisor in the high-tech startup community, both in the U.S. and internationally. He values the opportunity to share his knowledge and experience gained from founding and leading multiple companies, which now form the Smart Structures Group. Kumar holds a Bachelor of Science degree in Civil Engineering from the Indian Institute of Technology, Kanpur, and a Master of Science degree in Geotechnical Engineering from the University of Illinois at Urbana-Champaign.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 2 of 2 annual reports (FY2024–FY2025)

122 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-ARMay 19, 20260001875237-26-000003
    EDGAR
  • Form C-ARMay 13, 20250001665160-25-001093
    EDGAR
  • Form C-UMay 8, 20250001665160-25-001029
    EDGAR
  • Form C/AJan 27, 20250001665160-25-000144
    EDGAR
  • Form C-UDec 10, 20240001665160-24-001781
    EDGAR
  • Form C-UNov 25, 20240001665160-24-001714
    EDGAR
  • Form C/ANov 12, 20240001665160-24-001590
    EDGAR
  • Form COct 30, 20240001665160-24-001503
    EDGAR
Source: ManualCIK 0001875237UTShare price $2.00

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.