Loop by California Labs, Inc.
OperatingCalifornia Labs, Inc.
Software & AI · San Francisco, CA · Founded 2014
Private social network for families
Financials
FY2017–FY2021 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round. Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth, so don't compare them with the other bars.
Fundraising history
Team
4 people
Brian Gannon is the co-founder and CEO of Loop, a private social network built for families. Prior to founding Loop, Brian was the GM at Maxim Integrated where he led the Video Processing business unit - a $100M business that he built organically and through the acquisition of Mobilygen – a leader in H.264 video compression. Prior to Maxim, Brian was a management consultant at Boston Consulting Group (BCG) and began his career as an ASIC designer at Fujitsu. He holds a BS in Electrical Engineering from the University of Massachusetts at Amherst and an MBA from MIT Sloan School of Management.
Sital Mistry is the Head of Software and co-founder of Loop. Prior to Loop, Sital was the engineering lead of the wildly popular “Word’s with Friends” online game from Zynga which last reported 30M monthly active users. Sital graduated from University of California, Berkeley.
Ethan Ballweber is from Altitude design and a graduate of RISD, one of the top design schools in the world. He is an expert in industrial design and user experience. Prior to Loop, Ethan worked on a range of consumer products including the WIMM which became Wear, Google’s smartwatch.
Brad O'Neill is the CEO of Betterwise Learning and a board member/director at Loop. Prior to Betterwise, Brad was the co-founder of Techvalidate Software which was acquired by SurveyMonkey where he served as SVP Global Sales, Success. Brad was also a founding investor and board member of Stumbleupon.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 2 of 7 annual reports (FY2019–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 12 filings on EDGAR- Form C/ADec 13, 20230001670254-23-001141EDGAR
- Form C/AApr 21, 20230001670254-23-000383EDGAR
- Form CFeb 17, 20230001670254-23-000137EDGAR
- Form C-UJun 30, 20220001665160-22-001949EDGAR
- Form C-ARApr 28, 20220001665160-22-001067EDGAR
- Form C/AApr 28, 20220001665160-22-001065EDGAR
- Form CMar 24, 20220001665160-22-000516EDGAR
- Form C-ARMar 8, 20220001652039-22-000001EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.