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Lunar Hard Seltzer

Operating

Lunar Brands, Inc.

Alcohol · Long Island City, NY · Founded 2019

Minority-founded
Visit website

Award-winning craft hard seltzer spotlighting traditional & modern Asian flavors

Valuation cap ⓘ
$12.0M
As of Mar 2023 · from Reg CF Offering (2023) · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$1,723,685
Crowd $266K · Private $1.5M · 3 rounds since 2020

Financials

FY2020–FY2022 · from SEC filings · hover any figure for its source
$12K
−$74K
2020
$231K
−$401K
2021
$406K
−$978K
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed*
FY2021 reviewed*
FY2022
Income statement
Revenue
$12,155
$231,167
$406,320
Cost of goods sold
$10,453
$194,501
$473,763
Gross margin
14%
16%
-17%
Net income
-$74,141
-$401,316
-$978,238
Taxes paid
$142
$983
$705
Balance sheet
Cash
$8,382
$122,130
$423,549
Accounts receivable
$3,854
$23,951
$11,770
Total assets
$50,990
$218,628
$602,437
Short-term debt
$514
$4,468
$71,281
Long-term debt
$127,000
$692,000
$1,957,500
Total liabilities
$127,514
$696,468
$2,028,781
Other
Headcount
—
6
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Valuation caps on SAFE / convertible note rounds
$12.0M
Valuation cap
Reg CF · SAFE · Jan 2023

Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.

Fundraising history

Reg CF · SAFE · Jan 2023Closedvia Republic
Raised $266.2K / $1.2MInvestors 289Valuation cap $12M
Section 4(a)(2) · SAFE · Jan 2022Closed
Raised $765.5K

Team

2 people
Kevin Wong
Chief Executive Officer
Seung Ro
Director

Names and titles as disclosed on SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 1 of 4 annual reports (FY2022–FY2025)

289 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARApr 14, 20230001961272-23-000002
    EDGAR
  • Form C-TRApr 14, 20230001961272-23-000003
    EDGAR
  • Form C-UMar 28, 20230001920988-23-000002
    EDGAR
  • Form CJan 19, 20230001961272-23-000001
    EDGAR
Source: ManualCIK 0001961272DE

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.