Mediar

Operating

IDXP Analytics, Inc

Software & AI · SaaS · San Francisco, CA · Founded 2012

Immigrant-founded

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In-store shopper behavior data for brands, maximize missed sales opportunities

Valuation cap ⓘ

$12.0M

As of Feb 2023 · from Reg CF Offering (2022) · a SAFE/note conversion ceiling, not a priced valuation

Total raised

$3,261,423

Crowd $39K · Private $3.2M · 4 rounds since 2020

Financials

FY2020–FY2022 · from SEC filings · hover any figure for its source

$186K

−$565K

2020

$213K

−$491K

2021

$119K

−$389K

2022

RevenueNet income — beside revenue when positive, below the line when a loss

Metric

FY2020 reviewed

FY2021 reviewed

FY2022

Income statement

Revenue

$185,900

$212,501

$119,325

Cost of goods sold

$148,014

$124,549

$39,274

Gross margin

20%

41%

67%

Net income

-$564,597

-$490,747

-$389,201

Taxes paid

$488

$4,946

Balance sheet

Cash

$6,772

$186,265

$11,583

Accounts receivable

$62,849

$25,086

$13,463

Total assets

$132,942

$287,174

$551,583

Short-term debt

$989,528

$849,505

$782,321

Long-term debt

$282,073

$317,757

$132,090

Total liabilities

$1,271,601

$1,167,262

$914,411

Other

Headcount

—

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Valuation caps on SAFE / convertible note rounds

$12.0M

Valuation cap

Reg CF · SAFE · Dec 2022

Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.

Fundraising history

Section 4(a)(2) · SAFE · May 2023Closed

Raised $600K

Reg CF · SAFE · Dec 2022Closedvia Republic

Raised $39K / $1.2MInvestors 83Valuation cap $12M

Section 4(a)(2) · SAFE · Jan 2020Closed

Raised $1.4M

Private · SAFE · Jul 2020Closed

Raised $1.3M

Team

2 people

Gustavo Lemos de Almeida

Chief Executive Officer

Cristiano Monte Mor Paranhos

Director

Names and titles as disclosed on SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 1 of 4 annual reports (FY2022–FY2025)

83 investors

holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

Form C-TRNov 28, 20230001934555-23-000002
EDGAR
Form C-ARNov 28, 20230001934555-23-000001
EDGAR
Form C-UFeb 15, 20230001917224-23-000003
EDGAR
Form CDec 5, 20220001934555-22-000001
EDGAR

Source: ManualCIK 0001934555DE

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.