MI OLA

Operating

Mi Ola, Inc

Beauty & Fashion · Breezy Point, NY

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Latest valuation

—

No round has disclosed a priced valuation or cap.

Total raised

$88,600

Crowd $79K · Private $10K · 2 rounds since 2016

Financials

FY2015–FY2017 · from SEC filings · hover any figure for its source

$88K

−$282K

2015

$118K

−$331K

2016

$123K

−$316K

2017

RevenueNet income — beside revenue when positive, below the line when a loss

Metric

FY2015 unaudited*

FY2016 unaudited*

FY2017

Income statement

Revenue

$87,645

$117,921

$122,540

Cost of goods sold

$53,143

$62,854

$56,890

Gross margin

39%

47%

54%

Net income

-$281,712

-$330,953

-$315,503

Taxes paid

Balance sheet

Cash

$30,210

$24,882

$61,838

Accounts receivable

Total assets

$75,180

$71,147

$66,460

Short-term debt

$14,498

$1,842

Long-term debt

$342,567

$1,184,192

$1,495,594

Total liabilities

$357,065

$1,186,034

$1,495,594

Other

Headcount

—

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Fundraising history

Reg CF · SAFE · Apr 2017Closedvia StartEngine

Raised $78.6K / $100KInvestors 193

Rule 506(b) · Debt · Mar 2016Closed

Raised $10KInvestors 1

Team

6 people

Helena FogartyFounder

CEO & Founder

CEO, since 2010, of Mi Ola, sexy bikinis that stay on. We are revolutionizing swimwear and taking over the beaches everywhere. 15 years experience in Fashion, Luxury Goods and Beauty, including stints at Chanel, Ferragamo, Zac Posen, Harper's Bazaar and Avon. Stern MBA. Concentrated in Finance, Entrepreneurship and Accounting at Stern. Specialties: Corporate finance and accounting for luxury brands, branding and identity, marketing to the affluent consumer, direct marketing, and editing.

Myra Gonzalez

Business Development

20 years in model industry Fashion producer Brand & marketing consultant

Sambuddha Saha

Brand and UX

Creative Director & Entrepreneur with a 20-year track record of delivering innovative solutions that make a difference. OpenTable Restaurant Solutions, Coca-Cola Freestyle dispenser, Scout by Telenav, Mi Ola Surf, Home Depot First Phone, Target.com, Prada Epicenter retail experience are some of the initiatives I have led and/or contributed to.

Scott Morrison

Advisor

Former CMO of Diesel Award winning branding expert Three times recognized as one of 100 most influential Black People in the UK

Sunny Stafford

Advisor

Executive Creative Director, Digital, Victoria's Secret Holistic strategist for digital campaigns Elevated digital marketing & storytelling Editorial background, 15 years industry experience

Susan Posen

Advisor

Chairman of Zac Posen Consultant to fashion tech start-ups Mentor to fashion tech entrepreneurs

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 9 annual reports (FY2017–FY2025)

193 investors

holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

View all 10 filings on EDGAR

Form C-ARApr 30, 20180001665160-18-000373
EDGAR
Form C-UJan 29, 20180001665160-18-000071
EDGAR
Form C/AOct 27, 20170001665160-17-000523
EDGAR
Form C/AOct 5, 20170001665160-17-000478
EDGAR
Form C/ASep 1, 20170001665160-17-000395
EDGAR
Form C/AAug 1, 20170001665160-17-000329
EDGAR
Form C/AJun 29, 20170001665160-17-000237
EDGAR
Form C/AJun 19, 20170001665160-17-000222
EDGAR

Source: SEC EDGARCIK 0001671112NYLast synced Aug 17, 2026

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.