Mobot

Background: Entrepreneur, Sports Therapy Lani Cooper is best known as the CEO and Founder of MOBOT — the world’s first water bottle and foam roller in one. But her early career(s) equipped her with the skills and expertise to launch and grow the startup, which included roles as a Mining surveyor and Flight Attendant, as well as Health & Fitness industry experience as a Sports Therapist, Yoga Teacher, Fitness Instructor, and Raw-Vegan Chef. MOBOT, an innovative fitness company in the wellness and sustainability space, based in Venice, California, has received growing global recognition for the patented concept and overall utility of the product. Media coverage and reviews have come from likes of GQ, Forbes, goop, Self, Shape, Women’s Health, Men’s Health, Livestrong, and HuffPost. More impressively, MOBOT’s have now found homes in over 20 countries, and with companies like Puma, Spartan, Rumble, TRX, Reebok, Equinox, Bloomingdale’s, Red Bull, Hurley, Quicksilver, Nordstrom, Macy’s and Neiman Marcus! Ever the thrillseeker, Coopers’ other ‘extra-curricular activities’ include being a water-ski instructor, a professional speaker, and volunteering as a kids rugby mentor. In 2016, while recovering from a sports injury, Lani uncovered a new hobby that she has personally used to retrain and enhance her cognitive brain and memory skills. Using humor as medicine, you can safely say that Lani approaches all things with grit and optimism. Turning comedic relief into a fully-fledged pastime activity, Cooper is now a regular fixture at the legendary The Comedy Store. In 2020, Lani has now closed over a total of $1MM in fundraising and has dedicated the next year to the advancement of MOBOT Nation’s business growth through launching new MOBOT product category lines, continuing its D2C expansion strategy and spearheading corporate partnerships.

Background: MBA, CEO/CMO Whilo & Ferrari Felicity is a recognized international marketer known for her transformative, holistic, and commercially-minded outcomes in the technology, luxury, and fashion spheres. She honed her commercial acumen with an MBA from Bond University, a Bachelor’s Degree in Business Management (Marketing) and Communications (Journalism) from Macleay College. Felicity has worked with prestigious international brands like Ferrari, Maserati, TOD’s, and Mercedes-Benz Fashion Week. Thirsty for new challenges, she left the relative safety of 'Luxury and Legacy Land' to shape marketing strategies for innovative US businesses like Clapit, Whilo, Dietch PR and most recently as Chief Marketing Officer at MOBOT Nation.

Background: Account Executive & E-Commerce Supervisor Andrew’s Wholesale experience spans representing leading apparel and wellness brands across an established network of of small niche boutiques and speciality stores, to national B2B retailers. Suh’s expertise and network has been primarily focussed in the women’s apparel department, and recently expanded across wellness and athletic brands to seize new market opportunities. Andrew is recognized in the industry for his attention to detail and professionalism which has fostered strong relationships within national buying teams. His goal; to always work closely with the buyers, be ahead of the game, and do your research!

Background: Discovery Channel Reebok & ADIDAS Marie’s professional career spans large media corporations, like Discovery Channel where she managed creative teams to build exceptional brand campaigns for clients, to working with globally known athletic apparel companies, like Reebok to execute new grass roots concepts that take the customer from considering to conversation with massive brand engagement. Marie has also worked with and taught at startup companies, like 305 Fitness, to grow brand exposure in pivotal cities like Washington DC (now their highest grossing location). With a Bachelor’s Degree of Science and Interactive and Graphic Design from James Madison University, Marie has progressed to Brand Manager at MOBOT Nation where she head’s up community outreach programs, brand direction and customer service.

Background: FSP, Banking and Microsoft A proven Integrations Specialist with 20 years experience in Information Technology, Quinton Viljoen, has worked across many large corporations during his career including Microsoft and Coca-Cola. With a passion for FinTech, he has also managed projects for SMEs including multiple banks, large Financial Service Providers, insurance companies, medical aid providers, Government, Correctional Services, Anglo America and Edcon Group to name a few. Early in his career, Quinton lectured at two Microsoft colleges and in his spare time teaches music students how to DJ!

Heather Rafter of Rafter Marsh - Founder/Principal Est 2009 - MOBOT Board Member Background: Columbia University School of Law, Dual-qualified under the laws of California and England & Wales For most of her legal career, Heather has represented a diverse group of clients, from technology companies to companies in the event planning space. Her career began as a litigator at a large multinational law firm, where she worked on cutting-edge cases involving software and intellectual property law. She then served as General Counsel of Digidesign for fourteen years, starting as Digidesign's first lawyer and growing not only a legal department but also a family of technology companies. In that role, she worked closely with the business development team and third-party partners. As of January, 2009, she launched law firm RafterMarsh US, which keeps her connected to the world of hardware and software technology but also expands her scope to companies focused on the interplay between media and technology, live events and ecommerce. They specialize in handling licensing and IP matters for technology companies.

Tim Adams of Coach Tim Adams - Founder/Director Est 1987 - MOBOT Board Member Background: USA Air Force Academy, Human and Sports Performance Expert Tim is an industry leading Performance Coach who has trained World Champions, Olympic Medalists, NFL and NHL All-Stars and MVPs, as well as entertainment industry icons. Tim’s powerful systems help create greater energy, focus, and confidence to increase the quality and longevity of your life. As a leading authority on enhancing performance and developing human potential, Tim Adams has helped make the best even better. Tim is driven to inspire and help others perform by taking an integrated, scientific approach to enhancing human performance. Tim has the unique ability to identify the one thing that, when addressed, creates the biggest impact on a person's performance today.