Crowdonomics
All companies
MVP Kids Media logo

MVP Kids Media

Raising nowOperating

MVP Kids Media, Inc

Software & AI · Chandler, AZ · Founded 2016

Children's entertainment multi-media platform

Raising nowRaising now on Netcapital

This company has an open fundraising round.

$16K raised23 days left
View the live round
Post-money valuation ⓘ
$6.0M
As of Apr 2023 · from Reg CF Offering (2023) · pre-money + amount raised, not a traded price
Total raised
$1,586,644
Crowd $32K · Private $1.6M · 6 rounds since 2019
Latest share price
$2.50
Reg CF · Common Stock · Feb 2023 offering price · down round

Financials

FY2020–FY2025 · from SEC filings · hover any figure for its source
$108K
−$465K
2020
$250K
−$273K
2021
$261K
−$340K
2022
$54K
−$115K
2023
$60K
−$96K
2024
$51K
−$193K
2025
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed
FY2021 reviewed
FY2022
FY2023 reviewed
FY2024 reviewed
FY2025 reviewed
Income statement
Revenue
$108,070
$249,573
$261,375
$53,871
$60,332
$50,931
Cost of goods sold
$56,622
$94,589
$104,731
$21,078
$22,793
$20,334
Gross margin
48%
62%
60%
61%
62%
60%
Net income
-$464,702
-$273,477
-$339,815
-$114,578
-$96,369
-$192,732
Taxes paid
$0
$0
$0
$0
$0
$0
Balance sheet
Cash
$2,475
$9,854
$9,734
$902
$1,609
$2,334
Accounts receivable
$1,188
$15,872
$135,113
$848
$26,031
$26,684
Total assets
$325,605
$459,007
$688,151
$668,375
$641,212
$583,222
Short-term debt
$0
$258,338
$630,590
$424,746
$266,990
$445,110
Long-term debt
$0
$99,972
$259,034
$68,298
$139,020
$80,630
Total liabilities
$0
$358,310
$889,624
$493,044
$406,010
$525,740
Other
Headcount
—
6
2
—
0
1

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$12.0M
pre-money
$6.0M
pre-money
Reg CF · Class C Non-Voting Common · Nov 2022
Reg CF · Common · Feb 2023

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$5.00$2.50$2.50
Nov 2019Feb 2023
Round offering price or verified disclosed saleDisclosed sale, unverified or year-onlyDown round · Feb 2023 (-50%)

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of Dec 31, 2024
Class C Non-Voting Common Stock · 54.0%Class B Voting Common Stock · 35.8%Class A Voting Common Stock · 10.1%
ClassOutstandingVotes / shareShare of totalVotesLast price
Class C Non-Voting Common Stock2,667,755none54.0%0%—
Class B Voting Common Stock1,768,450135.8%63.9%—
Class A Voting Common Stock500,000210.1%36.1%—
Total4,936,205100%100%

Principal holders% as the filing states it, May 7, 2026

  • Melvin Sauder51.6%of votes

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $16.2K / $200K
Raised $15.8K / $1.2MInvestors 44Post-money $6M
Raised $0 / $1.2MInvestors 0Post-money $12M

Team

14 people
Jim CastleFounder
MVPKids.TV Group Chief Operating Officer & Director

• A producer, director, writer, designer, and visual effects master, having been involved in various capacities on more than 400 primetime series, TV movies, mini-series, and theatrical films • Won numerous awards, including five National Emmy Awards • Produced shows for PBS, National Geographic, and Discovery channels among others, as well as feature films • Studied directing with Blake Edwards (The Pink Panther) at the USC School of Cinematic Arts

John SemperFounder
MVPKids.TV Group President & Director

• Has been developing, writing and producing children’s television and film for thirty-five years • Best known for working with Marvel’s Stan Lee as both producer and head writer on Spider-Man: The Animated Series, the hit action-adventure animated series for Fox Television • Extensive and extremely varied writing and show-running credits include multiple episodes of animated shows such as Scooby-Doo, Smurfs, The Jetsons (Hanna-Barbera Productions); My Little Pony, The Moondreamers, (Marvel Productions); Duck Tales (Disney); Alvin and the Chipmunks (NBC Productions); and many others

Mel SauderFounder
President, Founder, & Director

• An accomplished senior executive for more than thirty years in a wide range of industries and organizations ranging in size from start-up to pre-IPO to Fortune 200 • More than thirty-five years of success in organizations focusing on consumer products and new ideas, including leading the launching of disruptive innovations in two different industries (photo and paint) • Involved in children’s books and media in three previous companies • Involved in all MVP Kids creative teams

Andrew Titus
MVP Kids Chief Operations Officer & Director

• Strengths are building profitable organizations by driving growth through innovative strategies, optimizing sales efficiency, and laser-focusing organizational resources • Leadership has spanned Fortune 500 sales forces in the tech sector and growing mass market retail, to regional companies and startups in distribution, and consumer products • Experience includes international markets in over 23 countries and includes companies like Hewlett Packard Enterprises, Compuware, and smaller startups like Microblend Technologies

Vanessa Moore
Director of Public Relations & Social Media & Author

• Pursuing Ph.D. at the College of William and Mary focused on gender and race equity in higher education, leadership development, and minority representation in organizational leadership. • Earned her Master’s of Sports Leadership and MBA from Virginia Commonwealth University • More than a decade of collegiate athletics experience including athletic fundraising at Virginia Commonwealth University and the College of William & Mary, coach, and administrator for VCU Women’s Basketball, as well as a player and two-year captain on Georgetown’s Women’s Basketball Team. Vanessa also participated on the 2011 Sweet-Sixteen team in the NCAA Tournament

Betsy Cutler
Sport Team Director & Author

• Published collegiate athlete mental health (MH) research on their perceptions of MH support structures; currently conducting Elite and Professional Athlete MH research on knowledge and support structure perceptions • Focuses on athlete mental health education, with a Master’s of Education in Sport Leadership • Provides educational seminars for athletes, coaches and parents, while consulting with athletic organizations on MH programming and athlete mental health policies and procedures • Author of new Limitless MVP Kids Sport book releasing 2023

Celestte Dills
Curriculum Director, Developer, & Writer

• With thirty years of working in early childhood education, she has extensive and successful experience as teacher, administrator, curriculum developer, and education consultant • Conducts research into teaching children foundational social-emotional and 21st Century skills • Creates meaningful activities and providing educators with easy-to-use tools for teaching pro-social behavior to develop social and emotional learning curricula for use in schools and homes • Author of our social skills series, I Can Be An MVP, and developer of Sophia Day’s Instill SEL

Megan Johnson
Writing Director & Author

• Author of Celebrate! board books and paperbacks, Playful Apprentice, and Help Me Understand • BA in Educational Ministry with emphasis in counseling and applied linguistics • Experience includes Language Surveyor, International Partnerships Manager for Distance Learning, Expat Orientation Director and Curriculum Developer, Children’s Ministry Director • Extensive intercultural studies and experience

Michele Aguilar Carlin
Author, Executive, Leadership Developer, & Director

• Executive Vice President of HR Policy Association and its Center On Executive Compensation, representing America’s largest employers on public policy issues • Former Motorola Solutions Senior Vice President, Human Resources and Communications • Senior executive roles at Campbell Soup Company, TIAA-CREF, and Sears, Roebuck, and Company • Earned a BA and MBA from UCLA and was an Academic All American and a member of the Bruins’ 1982 NCAA Championship softball team • Author of new Limitless MVP Kids Sport book releasing 2021

Show 5 more people
Patty Lopez Gregersen
Puppetry Director

• Earned a Bachelor of Arts in Secondary Education from the University of Arizona with emphasis in social studies, history, and humanities • Experience in public high school, private preschool, and classical private school environments along with homeschooling her own four children • Experience as a high school guidance counselor, developing and nurturing student leadership, performing arts, business start-up, American Sign Language, and more

Stephanie Strouse
Creative Director & Illustrator

• Received a Bachelor of Fine Arts in Visual Communications Design from Virginia Tech • Helped build MVP Kids from the ground up, creating the characters from scratch, brainstorming subjects, designing the brand, and creating the look and feel of illustrations • Directs visuals for books, curriculum, and online presence from start to finish • Illustrator for Celebrate! board books, Celebrate! paperbacks, Help Me Understand, and DNA Chronicles series, as well as the designer for all of Real MVP Kids’ books

Al Schmeiser
Director

• Received Juris Doctorate (JD) degree from Creighton University • Founding partner of Schmeiser, Olsen and Watts a law firm specializing in intellectual Property both in the US and Internationally • Worked with MVP Kids from its inception branding and protecting their intellectual property • Former President of the Eastern New York Patent Law Association

Jennifer Haslip
Director

• Financial and operational executive with more than twenty-five years as a CPA and more than 10 years as a Chief Financial Officer (CFO) • As a CFO Jennifer helped raise more than $150 million in an IPO with a secondary offering • Strengths in areas such as initial public offerings (IPO), investor relations, financial planning and analysis (FP&A), financial reporting systems, profit and loss (P&L), banking relations, credit restructuring, process improvement, Sarbanes/Oxley (SOX) compliance, insurance and risk management, strategy development and integration, acquisitions and team building

Melvin Sauder
Principal Executive Officer

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 2 of 4 annual reports (FY2022–FY2025)

44 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C/AJul 30, 20260001669191-26-000243
    EDGAR
  • Form C-ARMay 7, 20260001951451-26-000001
    EDGAR
  • Form C/AMay 1, 20260001669191-26-000157
    EDGAR
  • Form C/AMar 30, 20260001669191-26-000083
    EDGAR
  • Form C/AFeb 25, 20260001669191-26-000051
    EDGAR
  • Form C/ADec 3, 20250001669191-25-000567
    EDGAR
  • Form CSep 19, 20250001669191-25-000509
    EDGAR
  • Form C-TRMay 3, 20230001665160-23-001182
    EDGAR
Source: ManualCIK 0001951451DEShare price $2.50

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.