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Beverage USA Holdings, Inc.

Food & Beverage · Packaged Drink · Freehold, NJ · Founded 2020

Original think drink

Post-money valuation ⓘ
$19.9M
As of Apr 2024 · from Reg CF Offering (2023) · pre-money + amount raised, not a traded price
Total raised
$11,438,068
Crowd $320K · Private $11.1M · 7 rounds since 2020
Latest share price
$2.01
Reg CF · Common Stock · Nov 2023 offering price

Financials

FY2021–FY2022 · from SEC filings · hover any figure for its source
$735K
−$2.8M
2021
$759K
−$2.3M
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2021 reviewed
FY2022 reviewed
Income statement
Revenue
$734,735
$758,552
Cost of goods sold
$632,165
$662,525
Gross margin
14%
13%
Net income
-$2,777,796
-$2,320,350
Taxes paid
$0
$0
Balance sheet
Cash
$52,550
$85,035
Accounts receivable
$18,945
$19,797
Total assets
$1,088,812
$882,008
Short-term debt
$17,433
$373,757
Long-term debt
$24,652
$150,473
Total liabilities
$42,085
$524,230
Other
Headcount
—
7

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$19.6M
pre-money
Reg CF · Common · Nov 2023

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$2.01$1.005$1.50
Mar 2021Nov 2023
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $320.5K / $1.2MInvestors 225Post-money $19.9M
Raised $1.8MInvestors 29
Raised $510KInvestors 6
Raised $2.1MInvestors 37

Team

8 people
Rocco J. LaVistaFounder
President, CEO, Board Member

Rocco has worked in the financial services industry for the past 25+ years. He is a proven leader and a co-founder of Beverage USA, where he has served as an Officer and Director since inception. Prior to his position at Beverage USA, Rocco was the founder & CEO of Gurkha Consulting, a business consultancy specializing in start-ups and small companies. During his tenure on Wall Street, Rocco was very active in placing Investment Banking deals including Private Placements, Secondary Offerings, PIPEs, NASDAQ uplistings, SPACs, Convertibles, Bridge Financings and IPOs.

Howard Davner
Co-Founder

Howard is an experienced CEO with over 25 years in the finance industry. He started his career as a market maker and seat holder on the New York Stock Exchange. He spent the majority of his career on Wall Street with Goldman Sachs before starting his own banking firm that specialized in working with Small Cap and Micro Cap companies. He also went on to become CEO of a $100 Million Dollar direct lending hedge fund before joining NERD Focus.

Brent Moeshlin
Strategic Advisor

Brent is a serial Entrepeneur bringing over 25 years of business experience to bear for NERD. He is the founder of CEO of Quality Comix, a company that brokers high end collectibles. Additionally, Brent has a 20 year background in software engineering and serving as a contractor for US Air Force.

Joana Ubach
Web Development & Graphic Design

Joana is a full stack Web developer and E-Commerce expert with 15+ years experience building robust web applications. Worked with several notable consumer product brands over the last 10 years in beverages and performance based products.

Keith Kochberg
Executive V.P. of Marketing

Keith is an experienced Digital Marketing Leader and change agent with 25+ years of success spearheading the development of cost-efficient marketing solutions that promote brand awareness, ignite lead generation, and drive profits. He is an industry expert who has been interviewed on Fox News, featured in top media outlets including Bloomberg.com, and written for Forbes.com. He is adept at analyzing business performance and internal/external trends, and leveraging data-based insights to develop strategic goal setting, action planning, and initiatives that drive sales and brand awareness.

Mark Meyers
V.P. of E-Commerce

Technology and consumer product Senior Executive with 20+ years fasttrack leadership in business strategy, product innovation, market development and values creation from VC-backed start-ups to billiondollar global enterprises. Meyers has held Senior Executive roles in Disney consumer products, growing gaming to over $1B in revenue. Most recently Meyers has partnered and led early-stage companies in technology and ecommerce to scale their products or service offerings.

Michael Jernigan
V.P. of Sales & Operations - Texas

Michael is a 15+ year veteran of the beverage industry. He has led the charge in spearheading the expansion of the NERD Focus footprint throughout the State of Texas. He is responsible for job in establishing sales and distribution, as well as supporting distributors and customers.

Salvatore Salvato
Executive V.P. of National Sales & Distribution

Sal has over 25 years in the Beverage Industry, specializing in new product launches, sales and distribution. He spent 10 years at Red Bull, where he managed the initial launch of the product in the NY/NJ Metro Market. He went on to manage the distributor network for the company in the MidAtlantic and Northeast Regions. More recently he served as VP/GM of Drink King Distributing Co. where he launched and established over 50 new beverages throughout their 5,000 stores distribution network. Sal has been part of the sales and distribution teams for Red Bull, Sobe, Sparkling ICE, Polar Seltzer, OWYN, Neuro Brands, Jones Soda, Aquahydrate, Trimino, Uptime Energy and Bang Energy during his tenure in the industry.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 3 annual reports (FY2023–FY2025)

Missing: 2023, 2024, 2025

225 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-UMay 7, 20240001665160-24-000799
    EDGAR
  • Form C/AApr 22, 20240001665160-24-000418
    EDGAR
  • Form C/AFeb 29, 20240001665160-24-000132
    EDGAR
  • Form C/AJan 24, 20240001665160-24-000031
    EDGAR
  • Form CNov 15, 20230001665160-23-001929
    EDGAR
  • Form DMay 19, 20220001822277-22-000001
    EDGAR
  • Form DNov 10, 20210001822277-21-000002
    EDGAR
  • Form DMar 12, 20210001822277-21-000001
    EDGAR
Source: ManualCIK 0001822277NVShare price $2.01

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.