
newBin
OperatingNewBin Corp.
Industrial & Manufacturing · Erie, DE · Founded 2021
A free, on-demand gig-economy curbside recycling service
Financials
FY2019–FY2024 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Fundraising history
Team
7 people
Former Chief Financial Officer of International Steel Group, a startup steel company that within 12 months of formation became the second largest integrated steel manufacturer in North America with sales of $5 billion. Within 18 months of funding, the company executed a $2.7 billion IPO, and within 12 months of its IPO was sold for $4.5 billion. Responsible for three major acquisitions and a $5 billion P&L. Previously 15 years on Wall Street as Managing Director, investment banking, for Deutsche Bank and PaineWebber Inc. BA, MBA in Finance from New York University; Juris Doctor from Fordham University School of Law. Member of the New York State Bar. Past Board Member of the National Association of Manufacturers. Mr. Hecht commits approximately 40 hours per week to newBin.

Founder and CEO of the UK’s first multi-million pound plastic recycling plant. He was responsible for developing new recycling technologies and building the fledgling UK recycling industry at a £40 million state-of-the-art PET and HDPE scrap to food-grade resin plant in East London, handling 35,000 metric tonnes of waste plastics yearly. An expert in waste management and recycling; served as a Director of the UK Resource Association as well as deputy Chairman of the European Recycling Association. He was honored by the Mayor of London as one of twelve “international creativity champions” working in the city of London. Degree in Business and Economics from RMIT in Melbourne, Australia. Mr. Dow commits approximately 25 hours per week to newBin.
Currently the Head of Product Development for UAE-based ZeLoop, (an app focused on improving plastic recycling rates), and Co-Founder and Consultant Director at Ananke & Chronos, LLC. Yannick has developed multifaceted, award-winning digital marketing campaigns, websites, apps, and technology platforms for global brands such as Toyota, Lexus, AT&T and MTV. Yannick has been honored with multiple Digital Design and Innovation Awards. He received his BEP from Lycée Pierre Emile Martin in Bourges, France. Mr. Lord commits approximately 25 hours per week to newBin.

Ashley is a passionate environmentalist and conservation advocate who graduated with a degree in Natural Resources, cum laude, from Ball State University. After graduation, Ashley joined IRG Erie, Inc. as a Senior Campaigner where she helped develop the newBin concept. Prior to IRG, Ashley worked in conservation and environmental management as a naturalist at the Indiana Dunes and Zion National Park. President of Natural Resources Club at Ball State and the Delta Zeta Community Service Chair. Ms. Heilmann commits approximately 35 hours per week to newBin.

Currently a board member of GreenSteel, LLC, the majority owner of newBin, Andy founded Canada-based Finproject NA, a manufacturer of plastic injection-molded products where he was integral to the production of the now-ubiquitous "Croc" shoe, using a foamed, cross-linked, polyolefin resin. Andy was an early shareholder in Crocs, where he was most recently President of Crocs Canada before his retirement. He graduated with honors in metallurgy from the University of Sheffield.

Eric is the Founder and CEO of SmartBlock Beverages FZ LLC, which developed the ZeLoop app, focused on improving plastic collection and recycling rates as a circular economy reward platform. He was previously Vice President of Africa, Middle East and Asia sales for the plastic, can and glass containers segment at Sidel of the Tetra Laval Group. Eric is also a Board Member of Thaely, an ethical and sustainable footwear brand that creates sneakers from waste plastic bags. He graduated from E.N.S.A.I.A. – Institut Polytechnique de Lorraine in Nancy, France.

Current CEO of Adweek and a board member of GreenSteel, LLC, the majority owner of newBin. Juliette is formerly CEO of TuneIn, and has many years of senior-level experience at major media companies, including as EVP, Partner Marketing & Communications at NBCUniversal Content Distribution Division; responsible for partner marketing, communications, field sales, local ad sales, research and the integration of marketing business strategy for NBCUniversal’s portfolio of broadcast and cable networks. Prior to joining NBCUniversal, Juliette was SVP, Marketing at Viacom, Inc. Juliette holds a B.A. from George Washington University.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 3 of 5 annual reports (FY2021–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
- Form C-ARMay 20, 20250001665160-25-001113EDGAR
- Form C-ARApr 14, 20230001665160-23-000612EDGAR
- Form C-ARMay 2, 20220001665160-22-001395EDGAR
- Form C-UApr 14, 20220001665160-22-000652EDGAR
- Form C/AOct 26, 20210001665160-21-001892EDGAR
- Form COct 26, 20210001665160-21-001889EDGAR
- Form C-WOct 26, 20210001665160-21-001890EDGAR
- Form COct 14, 20210001665160-21-001809EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.