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Niveau Brands Inc.

Operating

Niveau Brands, Inc.

Food & Beverage · Mt. Laurel, NJ

Post-money valuation ⓘ
$5.0M
As of Jul 2017 · from Reg CF Offering (2017) · pre-money + amount raised, not a traded price
Total raised
$11,800
Across 2 rounds since 2016
Latest share price
$1.00
Reg CF · Common Stock · Apr 2017 offering price

Financials

FY2014–FY2020 · from SEC filings · hover any figure for its source
$0
2014
$0
2015
$6K
$2K
2016
$38K
−$22K
2017
$797
−$30K
2018
$797
−$30K
2019
$1K
$47K
2020
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2014 unaudited*
FY2015 unaudited*
FY2016 unaudited*
FY2017
FY2018
FY2019
FY2020
Income statement
Revenue
$0
$0
$5,763
$37,710
$797
$797
$1,021
Cost of goods sold
$0
$0
$2,911
$15,829
$228
$228
$348
Gross margin
—
—
49%
58%
71%
71%
66%
Net income
$0
$0
$1,887
-$21,626
-$30,460
-$30,460
$47,154
Taxes paid
$0
$0
$0
$0
$0
$0
$0
Balance sheet
Cash
$0
$0
$3,083
$2,962
$272
$272
$353
Accounts receivable
$0
$0
$0
$0
$2,154
$2,154
$9,684
Total assets
$0
$0
$6,304
$28,878
$19,129
$19,129
$11,038
Short-term debt
$0
$0
$4,392
$20,942
$24,797
$24,797
$24,526
Long-term debt
$0
$0
$0
$0
$0
$0
$0
Total liabilities
$0
$0
$4,392
$20,942
$24,797
$24,797
$24,526
Other
Headcount
—
2
2
—
2
—
2

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$5.0M
pre-money
Reg CF · Common · Apr 2017

Blue bars are the pre-money valuation the company stated for a priced round.

Cap table

Share counts as of Dec 31, 2015
ClassOutstandingVotes / shareShare of totalLast price
Common stock1,500—100.0%$1.00Apr 2017

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $11.8K / $100KInvestors 47Post-money $5M
Reg CF · Debt · Dec 2016Closedvia WeFunder
Raised $0 / $100K

Team

5 people
Elliott JohnsonFounder
CEO

Elliott is a Strategic Visionary with business development and analytical expertise who focuses on growing the profits of the company. Elliott is the Co-Founder and CEO of Niveau Brands. He is responsible for the overall success of Niveau since its inception in 2015. His duties are, but not limited to, sales, supply chain management, and coordinating marketing efforts of the team. As a former Computer Programmer/Database analyst he transitioned into the world of Business Development and Sales. As head of business development of EnjoyFresh Inc., a Food Tech startup(DEC 2015 - Present), Elliott works directly with the CEO to develop market penetration strategies, and execution of sales plans. Prior to working in Food Tech, Elliott worked in the exciting world of logistics with Modern Express Courier from Jan 2014 to Dec 2015. As VP of Business Development Elliott helped increase profits by not only adding new sales opportunities, but also re-negotiating contracts with vendors. Fun fact: Lost 100 lbs through diet and exercise

Marielle WardellFounder
Vice President

Marielle is a Mathematics enthusiast with an MBA from Santa Clara University. As Co-Founder of Niveau Brands, Marielle launched the company in July 2015. Her focus is helping Niveau Brands reach its goals thru excellent operations, logistics, and financial management. Marielle graduated from Harvey Mudd College with a BS in Mathematics in 2008, where she served on student government as Social Co-Chair and delivered the 2008 student commencement speech. She completed the MBA program at Santa Clara University in 2014. As of December 2015, Marielle currently works as a Director of Human Resources for a premium work-space furniture provider. Prior to this role(Jul 2013 - Aug 2016) she worked as a Facilities Operations Manager at Modern Express Courier, where she was responsible for strategic development for a high volume same day delivery service.

Susan Alvarez
Chief Creative Officer

Susan is responsible for the overall look and feel of Niveau Brands. Susan's experience includes interactive, TV, print, brand design and comic relief while working on deadlines.

Antonia Provost
Brand Ambassador

Antonia is for sure a positive light on our team. Her relationship skills, excitement and attention to detail help increase brand awareness and sales.

Andrey Vinogradsky
Advisor

Andrey brings over 15 years of retail experience. He has and continues to prove instrumental in developing short and long-term distributor and retail partnerships.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 3 of 10 annual reports (FY2016–FY2025)

47 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-ARApr 30, 20200001690631-20-000001
    EDGAR
  • Form C-ARMay 14, 20190001690631-19-000003
    EDGAR
  • Form C-ARMay 1, 20180001690631-18-000002
    EDGAR
  • Form C-UJul 31, 20170001665160-17-000327
    EDGAR
  • Form C/AJul 7, 20170001665160-17-000256
    EDGAR
  • Form C/AJun 29, 20170001665160-17-000229
    EDGAR
  • Form C/AMay 17, 20170001665160-17-000193
    EDGAR
  • Form C/AMay 1, 20170001665160-17-000146
    EDGAR
Source: SEC EDGARCIK 0001690631NVShare price $1.00Last synced Aug 17, 2026

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.