"OATH OATS" BY OATH, INC.
OperatingOath, Inc.
Food & Beverage · Packaged Food · Austin, TX · Founded 2021
Food brand dedicated to nature's most powerful ingredients, oats
Financials
FY2021–FY2022 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Principal holders% as the filing states it, Sep 6, 2023
- Owned Midas Brands, Inc50.0%of company
- owner Peter Taylor and50.0%of company
- owner Scott de Rozic) Yumna Jawad2,500,000 Common Stock20.0%of company
Sold to the crowd
- Reg CF · Sep 2023234,707 shares at $0.61$143.2K· 169 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
5 people
Yumna is a content creation expert, her viral oat-based recipes are the foundation of Oath Oats products. She has built a loyal social following consisting of millions of people for over 10 years. Her community spans across multiple online channels and continues to grow rapidly. Yumna’s delicious oat-based recipes, expertise in digital marketing and network of influencers is essential in scaling Oath Oats through the growth phase. Yumna works about 10 hours per week at Oath Oats.
Anuraj brings over 8 years of experience as a strategy consultant advising CPG and Technology companies across the world. He has a background as a food start-up founder and has previously been involved in all aspects of scaling a CPG company including operations, digital marketing, and wholesale. As the CEO of Oath Oats, Anuraj is responsible for developing and executing a growth strategy for the brand which includes leading a team of specialized employees and partners toward a common mission.
Heather managed operations at Spiceology for 8 years, the company she co-founded with Pete in 2013. With more than 20 years of experience with multiple Fortune 500 companies, Heather is most at home in fast-paced startup environments. Heather brings entrepreneurial drive and a diverse skill set outside of her extensive operations background including marketing, graphic design, IT, and web design. Heather works about 30 hours per week at Oath Oats.
Pete is a 5x founder, brand executive, advisor, and investor. Prior to launching Oath Oats, Pete founded Spiceology, Inc., which has made the Inc. 5000 Fastest-Growing Private Companies list for the last 5 years in a row. Pete’s rich experience in brand architecture, strategic partnerships, and omni-channel sales serve him well in his role as Chief Marketing Officer for Oath Oats. Pete spends 20 hours a week on Oath.
Scott brings over 20 years of experience building startups as a founder and C-level executive. He’s raised substantial capital and founded and built companies to exit. As a board member, Scott brings deep experience in technology, finance, governance and strategy to Oath Oats. Scott works about 10 hours per week at Oath Oats.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 0 of 3 annual reports (FY2023–FY2025)
Missing: 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.