Online Stores
OperatingOnline Stores, Inc.
Software & AI · Marketplace · New Stanton, PA · Founded 2003
A platform for online retailers selling niche products
Financials
FY2019–FY2021 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Fundraising history
Team
5 people
John was enlisted in the USAF from 1983 to 1987, and worked as a civilian for the USAF from 1987 to 1997 in the testing and calibration of advanced electronic, computer and telecommunication systems. John worked in the telecommunications industry from 1997 to 2002. John has extensive experience running the operations of Online Stores since the company was founded, and has broad experiece in all aspects of ecommerce, logistics, shipping, manufacturing and management.
Kevin founded Online Stores with his wife Lisa, working out his basement in 2003. Kevin has a Masters Degree in Engineering from Cambridge University in England, awarded 1983. Kevin founded his first company is England in 1987, supplying engineering diagnostic software shortly after the introduction of the PC. He was appointed VP of Sales and Marketing to Relex Software in 1998, who develop engineering test software, and started to use the Internet for product marketing. Kevin left in January 2000 to form a freelance online marketing consultancy. This led to the development of an online retail businesses, which evolved into Online Stores.
Crystal joined Online Stores in 2005 after completing a Network Security course at the Pittsburgh Technical Institute. She was the first member of the IT depart, and has led the group from the start. She is now manages website development, systems & security in addition to the order processing and ERP systems. Her great strength is her ability to dive in and learn new languages and systems in a short time. Her experience now covers programing in several languages, Electronic Data Exchange (EDI), PCI compliance and network security, credit card processing technology, integration of different systems and website development.
Eric has a BS in Business Administration, majoring in marketing, from Miami of Ohio University. After working for 3 years as sales manager for Uniforms USA Eric founded his own company Imagewear International, which he sold in 2015 after 13 years. He gained experience in all aspects of the workwear and uniform market including overseas sourcing, and also ran a small sales team. Eric joined Online Stores as Overseas Sourcing Manager in 2016. The company quickly recognized his strong management skills and he was given additional management responsibility for the companies inside sales team and then for the merchandizing department in 2017.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 5 annual reports (FY2021–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.