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PaQuí Tequila

Operating

Tequila Holdings, Inc.

Food & Beverage · New York, NY · Founded 2007

The smoothest, most delicious tequila you'll ever taste.

Post-money valuation ⓘ
$15.3M
As of Oct 2021 · from Reg CF Offering (2021) · pre-money + amount raised, not a traded price
Total raised
$1,485,299
Crowd $1.4M · Private $100K · 3 rounds since 2018
Latest share price
$2.74
Reg CF · Common Stock · May 2021 offering price

Financials

FY2017–FY2020 · from SEC filings · hover any figure for its source
$0
−$131K
2017
$54K
−$330K
2018
$120K
−$417K
2019
$222K
−$1.2M
2020
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2017 reviewed
FY2018 reviewed
FY2019 audited
FY2020 audited
Income statement
Revenue
$0
$53,553
$120,383
$222,059
Cost of goods sold
$1,000
$0
$90,482
$323,995
Gross margin
—
100%
25%
-46%
Net income
-$130,794
-$330,190
-$417,271
-$1,231,777
Taxes paid
$0
$0
$0
$0
Balance sheet
Cash
$4,924
$13,524
$8,976
$153,618
Accounts receivable
$0
$11,906
$18,281
$41,761
Total assets
$15,924
$56,225
$99,689
$237,033
Short-term debt
$313,268
$421,280
$603,438
$677,731
Long-term debt
$1,232,645
$1,495,124
$29,077
$378,002
Total liabilities
$1,545,913
$1,916,404
$632,515
$1,055,733
Other
Headcount
—
1
1
1

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$8.0M
pre-money
$15.0M
pre-money
Reg CF · Common · Dec 2019
Reg CF · Common · May 2021

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

log scale
$2.74$0.7403$0.20
Jan 2018May 2021
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $320.3K / $1.1MInvestors 444Post-money $15.3M
Raised $1.1M / $1.1MInvestors 2,423Post-money $9.1M

Team

6 people
JOHN CHAPPELLFounder
Founder / CEO

Extensive executive experience marketing and selling alcoholic beverages including Stoli vodka with Pepsico, Rolling Racks, and Boston Beer Co.

EMI KAMIYA
Marketing Director

15 years of experience in marketing, branding, and social media marketing, including in the luxury space, Kamiya is passionate about taking innovative new brands that she believes in to new levels using digital tools.

GILBERTO JASSO
Master Distiller

Creator of the PaQui formula and one of the top distillers in the tequila industry. He is also the Master Distiller behind Cazadores and creator of Corzo tequila.

JAVIER MARTINEZ
Senior Advisor

An international expert in the tequila industry, Martinez has deep connections in the industry and is one of the original founders of PaQui. He operates a tequila & mezcal importing company.

JEFF GARLOW
Sales Director

A sales veteran and now, a specialist in the tequila industry, Garlow's winning personality and his versatility with a diverse background in marketing, events and sales makes him a key asset for PaQui.

Mike Ginley
US General Manager

Mike is a beverage industry expert with an extensive marketing and sales background that includes brand management positions with Tetley Tea, Kraft General Foods and Campbell Soup, Jose Cuervo, Finlandia Vodka and Sauza Tequila. Mike was named one of the country’s most prominent marketers by Adweek and one of the Best and Brightest in Marketing by Reveries Magazine. Mike is a highly rated speaker at the top industry conferences such as WSWA, Nightclub & Bar, VIBE, Tales Of The Cocktail and Tasting Panel. As Vice President of On-Premise Sales for Allied Domecq, Mike led a 60-person national sales team that was recognized as the “Industry’s Best On-premise” sales team. In 2005, Mike founded Next Level Marketing and built it into one of the industry’s leading activation agencies with over 2,000 employees throughout the U.S. In 2018, Mike founded First Choice Brands to provide more a comprehensive level of strategic brand building services to select clients on a longer-term basis.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 2 of 7 annual reports (FY2019–FY2025)

Missing: 2021, 2022, 2023, 2024, 2025

2,423 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-UOct 6, 20220001665160-22-002635
    EDGAR
  • Form C-UOct 29, 20210001665160-21-001941
    EDGAR
  • Form CApr 26, 20210001665160-21-000545
    EDGAR
  • Form C/AApr 26, 20210001665160-21-000546
    EDGAR
  • Form C-ARApr 26, 20210001665160-21-000525
    EDGAR
  • Form C-UJul 1, 20200001665160-20-000917
    EDGAR
  • Form C/AApr 28, 20200001665160-20-000434
    EDGAR
  • Form C-ARApr 24, 20200001665160-20-000406
    EDGAR
Source: ManualCIK 0001790595DEShare price $2.74

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.