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PASHION FOOTWEAR

Operating

Pashion Footwear Inc.

Retail & Consumer · Product · San Luis Obispo, CA · Founded 2017

Where comfort meets style

Valuation cap ⓘ
$20.0M
As of Feb 2024 · from Reg CF Offering (2023) · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$4,236,211
Crowd $458K · Private $3.8M · 2 rounds since 2020
Latest share price
$0.9331
Rule 506(c) · Series Seed Preferred Stock · Dec 2020 offering price

Financials

FY2021–FY2023 · from SEC filings · hover any figure for its source
$2.8M
−$2.5M
2021
$2.7M
−$996K
2022
$3.6M
−$843K
2023
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2021 reviewed
FY2022 reviewed
FY2023
Income statement
Revenue
$2,834,297
$2,703,257
$3,556,116
Cost of goods sold
$2,179,507
$1,568,943
$1,839,673
Gross margin
23%
42%
48%
Net income
-$2,536,915
-$995,974
-$843,021
Taxes paid
$0
$0
$3,064
Balance sheet
Cash
$42,194
$47,916
$99,739
Accounts receivable
$0
$59,074
$0
Total assets
$1,151,264
$2,129,104
$2,166,207
Short-term debt
$2,043,161
$1,875,694
$2,300,254
Long-term debt
$82,481
$69,613
$64,067
Total liabilities
$2,125,642
$1,945,307
$2,364,321
Other
Headcount
7
7
11

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Valuation caps on SAFE / convertible note rounds
$20.0M
Valuation cap
Reg CF · Note · Mar 2023

Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.

Fundraising history

Raised $458.2K / $1.2MInvestors 515Valuation cap $20M

Team

4 people
Haley PavoneFounder
CEO/Founder/President/Board Member

Haley Pavone founded Pashion Footwear as a junior in college. In the 6 years since, she has invented and brought to market an innovative new technology and category in the women’s footwear market – fully convertible shoes. Pavone is a patent holder, has raised over $4M in venture funding, appeared on Season 12 of ABC’s Shark Tank, and led Pashion to 450% growth in 2021 in spite of the COVID19 pandemic. Recently named to the Forbes 30 Under 30 list, Pavone is just getting started as Pashion’s mission to empower women through footwear continues to gain incredible traction across the globe.

Jessica Lynne Norman
COO

Jessica is a skilled retail operations leader with over 15 years of experience in the consumer goods industry - most recently as the GM at fast-growing swim & athleisure brand, Beach Riot. She previously held various key operations roles at Billabong, Polo Ralph Lauren, and ONE Distribution (parent company of KR3W Denim & SUPRA Footwear) - specializing in sales, planning, buying, merchandising, ecommerce and logistics. She is a specialist in direct-to-consumer businesses and loves to help companies develop strong foundations for scalable, profitable growth.

Forrest Lee Fleming
Board Member

Forrest Fleming has a distinguished career in creating successful disruptive technology companies across a diverse industry portfolio. He specializes in creating, funding, and executing business plans to optimally commercialize world-changing innovation. Mr. Fleming was Founder and CEO for TrueVision Surgical (robotic digital surgery) in Santa Barbara CA from 2006 to 2018. TrueVision was acquired by Alcon/Novartis in December 2018, which included an exclusive IP license to TDS (a new Company spin out-True Digital Surgery) in Goleta CA as part of the transaction to address non-ophthalmology surgical markets.

Gabriella Liotta
Board Member

Liotta is a highly accomplished brand management senior executive with extensive knowledge in consumer products, and a record of success in revenue growth, business development, brand launches, global expansion, and commercial strategy at Nike, Ralph Lauren, Authentic Brands Group, and Major League Soccer. She is a talented leader influencing and motivating cross-functional teams fueling growth and profitability, and particularly skilled at developing licensing partnerships, building brand equity, and strategic contract negotiation.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 2 of 4 annual reports (FY2022–FY2025)

Missing: 2024, 2025

515 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-ARMay 1, 20240001665160-24-000718
    EDGAR
  • Form C-USep 5, 20230001665160-23-001717
    EDGAR
  • Form C-UJul 6, 20230001665160-23-001475
    EDGAR
  • Form C-ARApr 14, 20230001665160-23-000619
    EDGAR
  • Form CMar 30, 20230001665160-23-000509
    EDGAR
Source: ManualCIK 0001970090DEShare price $0.9331

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.