Persona Network
OperatingPersona Network, Inc.
Software & AI · Gilbert, AZ
Financials
FY2016–FY2019 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Post-money = pre-money + amount raised · caps markedA dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.
Fundraising history
Team
4 people
VP and actuary at global risk consulting firm Until full-time operations, Colby is in a part-time (although significant working hours) role with Persona in which he works approximately 20-25 hours per week. Colby joined Persona in March 2017. Recent three years' experience beyond role with Persona: Aon - Vice President (April 2018 to Present). Primary role - Assistant Vice President (June 2015 to April 2018)
Silicon Valley software engineer Until full-time operations, Matthew is in a part-time (although significant working hours) role with Persona in which he works approximately 30-35 hours per week. His primary focus is as CEO overseeing all company activities but about 50% of his current responsibilities include being active CTO and leading our team of engineers. Matthew has been with Persona since he first founded the company in June 2015. Recent three years' experience beyond role with Persona: Square - Software Engineer (May 2018 to Present). Primary role - Software Engineer at Weebly, now part of Square (June 2016 to May 2018) - Software Engineer Intern (May 2015 to August 2015) Greenville University - IT Helpdesk Coordinator (August 2015 to May 2016)
IT manager at a large university system Until full-time operations, Patrick is in a part-time (although significant working hours) role with Persona in which he works approximately 10-20 hours per week. Patrick joined Persona in October 2015. Recent three years' experience beyond role with Persona: University of North Texas - IT Manager at UNT Dallas (November 2017 to Present). Primary role - IT Support Specialist Lead at UNT System (January 2016 to November 2017) ARCHIVEX3D - Co-Founder (March 2013 to January 2016) Greenville University - Manager of Technical Services (August 2012 to January 2016)
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 8 annual reports (FY2018–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 11 filings on EDGAR- Form C/AJul 10, 20200001759332-20-000012EDGAR
- Form C-ARJul 9, 20200001759332-20-000005EDGAR
- Form C/AApr 27, 20200001759332-20-000003EDGAR
- Form C/AFeb 26, 20200001759332-20-000002EDGAR
- Form C/AFeb 12, 20200001759332-20-000001EDGAR
- Form CJan 2, 20200001759332-19-000003EDGAR
- Form C-UNov 21, 20190001665160-19-001136EDGAR
- Form C-UMay 1, 20190001665160-19-000590EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.