PERSONALITY JUICE
OperatingPersonality Juice 2.0, Inc.
Alcohol · Scottsdale, AZ · Founded 2023
Cocktail in a can- it's an experience that spikes your personality
Financials
FY2021–FY2022 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Share counts as of Jan 1, 2022| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| Common Units | 800 | — | 100.0% | $1,853.13Jan 2021 |
Sold to the crowd
- Reg CF · Jan 202444,674 Preferred Stock at $1.79$80K· 72 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
4 people
Innovator of branding & marketing. Over 15 years of F&B experience in the hospitality arena. Deep understanding of consumer behavior and market trends. I possess a unique talent for creating impactful brand identities and compelling marketing strategies that resonate with target audiences.
Meet Sheldon Wiley, the undisputed master of mixology and a bona fide Guinness World Record holder not once, not twice, but three times over! With lightning-fast hands and a molecular touch, he can whip up drinks at warp speed, leaving jaws dropped and taste buds tingling. His accolades and award-winning beverage programs have graced the pages of so many magazines that you'd need a team of researchers to keep track. And in 2021, he took his craft to new heights, launching the one and only ""Becky - Personality Juice"" in cans, conquering markets across AZ, TN, SC, CA, FL, and NY. Cheers to Sheldon, the ultimate cocktail connoisseur and record-breaking trailblazer!
With over 15 years of experience in CPG and spirits, Lindsay brings to the table executive leadership in both marketing and sales. Having worked for leading brands both in the US and in Europe, she her work has focused on leading global brands such as Aperol and Stoli to achieving unprecedented growth under her leadership. Additionally, she has been tapped by many of Hollywood's elite to conceptualize and launch numerous celebrity brands, lead endorsements, and act as a liaison between talent and brands for some of the biggest names in entertainment. Lindsay works an average of 5 hours per week for Personality Juice.
A strategic and performance focused financial executive with a high level of integrity, dependability and a strong sense of urgency with results-orientation. Motivational leader known for clearly defining mission and goals, aligning people and resources, and consistently delivering results that exceed expectations. Rachel works an average of 5 hours per week for Personality Juice.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 0 of 3 annual reports (FY2023–FY2025)
Missing: 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.