Piestro
Out of BusinessFUTURE LABS VI, INC.
Food & Beverage · Santa Monica, CA · Founded 2017
Delivering artisanal pizzas in 3 minutes or less
Financials
FY2018–FY2021 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round. Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Share counts as of Jan 12, 2022| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| Class F Stock | 2,882,332 | — | 52.2% | — |
| Common Stock | 2,642,369 | — | 47.8% | $2.56Mar 2021 |
| Total | 5,524,701 | 100% |
Shares outstanding over timein today's share terms
Changes in named holdersshares in today's terms · % of all shares at the time
- Future VC, LLC2.4M (79.1%) Sep 2020 → 2.3M (78.7%) Jan 2022
- James Jordan13K (0.42%) Sep 2020 → 2.3M (78.7%) Jan 2022
- Massimo Noja De Marco165K (5.49%) Sep 2020 → 247K (6.54%) Dec 2020 → 412K (14.3%) Jan 2022
Principal holders% as the filing states it, May 3, 2022
- Future VC, LLC2,268,159 Class F Stock78.7%of company
- James Jordan2,268,159 Class F Stock78.7%of company
- Massimo Noja De Marco412,088 Common Stock49.5%of company
- Kevin Morris62,967 Common Stock7.57%of company
- James Jordan30,000 Common Stock3.61%of company
Sold to the crowd
- Reg CF · Jun 2020656,593 shares at $1.63$1.1M· 1,977 investors
- Reg A+ · Mar 20211,823,634 shares at $2.56$4.7M· 2,117 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
10 people
Our founder and CEO, Massimo Noja De Marco, has 25+ years of hospitality operations experience. Prior to Piestro, Massimo was the co-founder of Kitchen United, a successful cloud kitchen company, which raised $50M in venture capital and was most recently valued at $140M. Prior to that, Massimo owned and operated PH+E, a boutique cross-border consulting firm focused on opening restaurants, hotels, and bars. Massimo dedicates 10-15 hours to the company per week.
Christy Joyce is Piestro’s Head of Strategy. Previously, she was a senior leader at venture philanthropy fund A Better Chicago, where she built out the organization’s impact measurement practice, designed and launched new funds, and oversaw sourcing and diligence of new investments. Christy dedicates 15-20 hours to the company per week.
Kimberly Ng serves as our Head of Business Operations. Kimberly was formerly a Project Manager at Rubicon Project, a digital advertising firm based in Los Angeles, and an Executive Assistant at Lion Capital, a British consumer-focused Private Equity firm. Kimberly dedicates 3-5 hours to the company per week.
Mike Banuelos, Piestro’s Head of Marketing, is an entrepreneurial-minded marketing executive whose experience includes providing full-funnel omni-channel marketing for brands like Samsung, Proactiv, and ChowNow. Previously, Mike was the VP of Strategy at leading digital marketing agency Hawke Media. Mike dedicates 10-15 hours to the company per week.
Buck has been a Partner at Wavemaker Partners since 2018 and founded Wavemaker Labs, a corporate venture studio in 2016. In addition to his role at Wavemaker Partners, Buck is also the CEO of Miso Robotics. Prior to that, Buck was Managing Partner at an early stage venture fund, Canyon Creek Capital, a position he has held since 2010. Buck is a technologist and early stage venture investor with a successful track record of building businesses at the leading edge of technology and in transformative high growth markets such as robotics, digital media, and consumer products. He has led investments in successful startups such as Relativity Space, Gyft, Winc, Miso Robotics, ChowNow, Jukin Media and several others. His operating expertise was honed during his time as a management consultant, working on Capitol Hill in Senator Arlen Spector's office, and as an Army Blackhawk Pilot. He holds an MBA from the Anderson School of Management. Buck dedicates 2-3 hours to the company per week.
Evan Lowell is a Lead Engineer at Piestro. Previously, he gained valuable experience across various facets of engineering through his time as a Mechanical Design Engineer at Sensata Technologies and a Field Service Engineer at Agilent Technologies. Evan dedicates 30-40 hours to the company per week.
Vahid Alizadehyazdi is a Lead Engineer at Piestro. He earned his PhD in Robotics at the Illinois Institute of Technology while working on a NASA Jet Propulsion Laboratory project. He was also a Postdoctoral Researcher at the University of Chicago, where he worked on a National Science Foundation soft robotics project. Vahid dedicates 30-40 hours to the company per week.
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Names and titles as disclosed on SEC Form 1-A, SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 2 of 6 annual reports (FY2020–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 30 filings on EDGAR- Form 1-USep 12, 20230001104659-23-100095EDGAR
- Form 1-UMar 27, 20230001104659-23-037047EDGAR
- Form 1-UNov 18, 20220001104659-22-120251EDGAR
- Form 1-SASep 27, 20220001104659-22-103250EDGAR
- Form 1-USep 8, 20220001104659-22-098488EDGAR
- Form 253G2Jun 28, 20220001104659-22-075078EDGAR
- Form 1-KMay 3, 20220001104659-22-054841EDGAR
- Form C-ARMay 2, 20220001104659-22-054615EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.