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PlantSnap Incorporated

Operating

PlantSnap, Inc.

Retail & Consumer · Founded 2016

PlantSnap -- where nature and technology live in harmony

Post-money valuation ⓘ
$34.5M
As of Apr 2020 · from Reg CF Offering (2019-10-22) · pre-money + amount raised, not a traded price
Total raised
$1,752,232
Crowd $1.6M · Private $161K · 6 rounds since 2017
Latest share price
$35.86
Reg CF · Series B Common Stock · Oct 2019 offering price

Financials

FY2014–FY2019 · from SEC filings · hover any figure for its source
$0
2014
$0
2015
$0
2016
$192K
−$2.2M
2017
$2.2M
−$6.8M
2018
$2.4M
−$7.5M
2019
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2014 reviewed*
FY2015 reviewed*
FY2016 reviewed*
FY2017
FY2018 unaudited
FY2019 unaudited
Income statement
Revenue
$0
$0
$0
$191,668
$2,173,483
$2,438,167
Cost of goods sold
$0
$0
$61,927
$825,122
$2,624,941
$2,653,253
Gross margin
—
—
—
-330%
-21%
-9%
Net income
$0
$0
$0
-$2,155,979
-$6,790,512
-$7,546,722
Taxes paid
$0
$0
$0
$0
$0
$0
Balance sheet
Cash
$0
$0
$22,573
$16,277
$360,234
$1,550
Accounts receivable
$0
$0
$0
$153,458
$59,137
$49,917
Total assets
$0
$0
$22,573
$274,089
$515,694
$148,131
Short-term debt
$0
$0
$0
$1,973,386
$8,997,872
$13,206,287
Long-term debt
$0
$0
$89,900
$118,250
$118,250
$248,329
Total liabilities
$0
$0
$89,900
$2,091,636
$9,116,122
$13,454,616
Other
Headcount
—
4
15
12
15
2

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$5.0M
Valuation cap
$10.0M
pre-money
$20.0M
pre-money
$34.0M
pre-money
$34.0M
pre-money
Reg CF · SAFE · Mar 2017
Reg CF · Common · Nov 2017
Reg CF · Common · Mar 2018
Reg CF · Series B Common · Oct 2019
Reg CF · Series B Common · Oct 2019

Blue bars are the pre-money valuation the company stated for a priced round. Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth, so don't compare them with the other bars.

Share price over rounds

log scale
$35.86$2.0744$0.12
Mar 2017Oct 2019
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines, and each class is drawn as its own line.

Cap table

Share counts as of Oct 18, 2017
ClassOutstandingVotes / shareShare of totalLast price
Common Stock833,333—100.0%—

Principal holders% as the filing states it, Oct 21, 2019

  • Eric RallsSeries A Common Stock80.2%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $534.2K / $535KInvestors 826Post-money $34.5M
Raised $553.1K / $535KInvestors 865Post-money $34.5M
Raised $133.1K / $164.2KInvestors 381Post-money $20.1M
Raised $252.6K / $400KInvestors 670Post-money $10.2M
Reg CF · SAFE · Mar 2017Closedvia WeFunder
Raised $118.2K / $1MInvestors 351Valuation cap $5M

Team

2 people
Eric RallsFounder
Founder/CEO/President/Chairman/Treasurer/Secretary

Eric is a serial entrepreneur. A psychology and international business graduate, he has honed his skills in the tech world since 1998, merging the latest innovations with his love for the planet. 2002 - 2012: Founder/CEO RedOrbit 2014 - 2016: Founder/CEO GreenAtom 2016 - present: Founder/CEO Earth.com 2016 - present: Founder/CEO PlantSnap

Dan Johnson
Board Member

March 2017-Present: Director PlantSnap, Inc. September 2017-present: CEO UnTethered Technology, LLC September 2017-present: CEO Ultra Sport Products

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not required3+ reports filed & assets ≤ $10M

Filed 3 of 10 annual reports (FY2016–FY2025)

865 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-UOct 7, 20220001665160-22-002695
    EDGAR
  • Form C-ARJun 22, 20200001665160-20-000836
    EDGAR
  • Form C-UMay 5, 20200001665160-20-000562
    EDGAR
  • Form C/AMar 23, 20200001665160-20-000264
    EDGAR
  • Form C/AJan 17, 20200001665160-20-000044
    EDGAR
  • Form COct 21, 20190001665160-19-001051
    EDGAR
  • Form C-AR/AOct 21, 20190001665160-19-001049
    EDGAR
  • Form C-AROct 18, 20190001665160-19-001040
    EDGAR
Source: ManualCIK 0001699476Share price $35.86

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.