PRESERVE

Eric Hudson is the Founder & CEO of Preserve, based in Waltham, Massachusetts. A native of Massachusetts, Eric earned a bachelor’s degree in Economics and Political Science from Boston College and earned his MBA, with distinction, from Babson College. He comes from a family rich in entrepreneurship including grandparents who were the founders of Brookstone. He is a recognized leader in social business, environmental issues, new product disruptions and development and marketing innovation. Eric serves on several sustainability boards, he is an Unreasonable Fellow, a member of Environmental Entrepreneurs and a frequent panelist on entrepreneurship, business management, social business and sustainability issues. Prior to Preserve, he worked 6 years at Fidelity where he worked in several divisions including Fidelity’s trading and investment operation. He also worked as a management consultant with Anderson Consulting and launched his own management consultancy.

John Lively is COO at Preserve where he runs Preserve’s operations with a focus on supply chain. He aims to bring the approaches of industrial ecology to everyday products like toothbrushes, cutlery and food storage containers. John has been at Preserve for over 20 years. Previously, he attended Harvard University where he studied environmental science and public policy. An avid runner, he lives in Cambridge, MA with his wife, 13 year old son, and three cats.

Deana Becker is Preserve’s Director of Stakeholder Operations and in this role oversees partnerships and employee engagement as well as Preserve’s standards and certifications. Previous to Preserve she developed fair trade supply chains and certification logistics for natural products. Deana holds an M.A. in Sustainable International Development from Brandeis University, an MBA from Babson College and a B.A. in International Studies from Middlebury College. Deana works with Preserve an average of 30 hours per week.

Anu Goel is Chief Solutions Officer at SPINS, leading the development of SPINS solutions for consumer brands. Prior to joining SPINS, Anu held leadership positions at Beam Suntory, McKinsey & Company, and Brand Equity Ventures. He holds Bachelor’s degrees in economics and engineering from The University of Pennsylvania and a Master’s of Business Administration from Harvard Business School. Anu works an average of 0.5 hours/week with Preserve.

Steven Berkenfeld is the founder and principal of Ecotopia Consulting and is primarily engaged in helping early stage, mission driven companies in the development of their business plan and growth strategy with the aim of improving their financeability, enhancing their market adoption and commercialization, and maximizing their impact. In addition, Steven serves as Chief Strategy Officer of Brightcore Energy, currently sits on the Board of Directors of Svante Inc. and Preserve, and serves as an advisory board member to a number of other impact focused companies. He was formerly a Managing Director in Investment Banking at Barclays where he spent 11 years. His roles included serving as senior sponsor of the Environmental and Social Impact Banking Initiative, co-heading the Firm’s Cleantech Initiative, and leading the banking effort for Emerging Industrial Technology companies. He also managed the Transaction Review Committee process and chaired the Reputational Risk Committee for Barclays International, and served as chair of the Firm’s Equities Commitment Committee and Fairness Opinion Committee. Prior to joining Barclays in September 2008, Steven spent over 21 years at Lehman Brothers. He holds a J.D. from Columbia Law School and a B.S. from Cornell University. Steven works an average of 0.5 hours/week with Preserve.