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Proud Mary Coffee

Operating

Proud Mary Coffee USA LLC

Food & Beverage · Portland, OR

Welcome to Proud Mary Coffee! We’re a globally recognized brand, celebrated for pushing boundaries in specialty coffee. With over $100M in lifetime revenue and a decade of 16% average annual growth, Proud Mary Coffee plans to expand its footprint in the $47B U.S. specialty coffee market.* Our commitment to quality, sustainability, and the stories behind every cup has earned us a loyal customer base, thriving wholesale partnerships, and recognition as a leader in the specialty coffee industry. Proud Mary Coffee aims to transform the way the world experiences coffee, one extraordinary cup at a time.

Valuation cap
$60.0M
As of Sep 2025 · from Reg CF Offering (2025) · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$1,194,045
Across 1 round since 2025

Financials

FY2023–FY2025 · from SEC filings · hover any figure for its source
$13.8M
−$486K
2023
$14.0M
−$412K
2024
$16.4M
$646K
2025
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2023
FY2024
FY2025
Income statement
Revenue
$13,768,579
$14,027,196
$16,424,437
Cost of goods sold
$9,045,526
$9,702,709
$11,153,877
Gross margin
34%
31%
32%
Net income
-$486,458
-$411,841
$646,376
Taxes paid
$0
$0
$73,128
Balance sheet
Cash
$334,989
$252,515
$1,223,694
Accounts receivable
$394,458
$372,531
$607,236
Total assets
$4,485,683
$4,658,695
$5,966,528
Short-term debt
$1,418,036
$1,635,659
$1,802,983
Long-term debt
$1,794,592
$2,007,216
$4,079,071
Total liabilities
$3,212,628
$3,642,875
$5,882,054
Other
Headcount
140
140

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Post-money = pre-money + amount raised · caps marked
$60.0M
Valuation cap
Reg CF Offering (2025)

A dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.

Fundraising history

Reg CF Offering (2025)ClosedReg CF · Convertible Note · via STARTENGINE PRIMARY LLC
Raised $1.2M / $1.2MInvestors 237Valuation cap $60M

Team

10 people
Jamin Hirte
Board Chairman & Co-CEO—Perth, Australia

Jamin is an experienced corporate executive formally educated at Harvard Business School. His role at PMC is to bring strategic alignment for the growing team, while ensuring the business continues to embrace the and curiosity that makes it truly special. He has been involved with PMC since inception, beginning as an informal advisor to Shari and his brother, now sharing CEO duties with Nolan and Chairing the company, enabling a healthy balance of structure and creativity.

Nolan Hirte
Founder, Managing Member, Director & Co-CEO—Austin, Texas

Nolan is one of the most recognized figures in specialty coffee. A global thought leader and pioneer in quality coffee, Nolan is known for his boundary-pushing approaches to producer relationships, never-before seen execution of consumer retail concepts and hospitality experiences that blow minds. Nolan has passionately led Proud Mary Coffee from the first Melbourne café to a global business celebrated for its enduring impact on coffee from producers through to customers.

Shari Hirte
Founder & Director—Austin, Texas

A Co-founder in Proud Mary, Shari plays a critical role in all aspects of design and brand and is an integral part of what sets Proud Mary’s cafes, packaging and overall brand apart. With a background in photography, and a keen aesthetic, Shari’s dedication to detail is a key driver in the company’s best in class aesthetics and industry leading storytelling. Whether helping design the interiors of the Cafés or getting PMC future packaging just right, Shari is at the heart of how we show up.

Jamin Paul Hirte
Co-CEO, Board Chair
Nolan Khyl Hirte
Co-CEO, Director and Managing Member
Amy Davis
Global CFO

Amy has been an integral part of Proud Mary for 8 years, having joined the company prior to its expansion into the United States. With a profound understanding of the business and a genuine passion for the hospitality industry, she has been instrumental in driving the company’s growth from $4M to $14M in 2024. Throughout this journey, Amy has demonstrated exceptional leadership in maintaining financial discipline and ensuring stability, even amidst international expansion and the challenges of a global pandemic. She is also a qualified Chartered Accountant.

Matt Lounsbury
President PMC USA - Portland, Oregon

With PMC 5 years, Matt is responsible for day-to-day operations in in the US, and oversees the Proud Mary brand globally. Matt has been a key driver of US expansion, rapidly accelerating the growth of PMC’s business nationally, including revenue growth multiple new channels, supported by Oregon and TX roasteries. Matt previously served as Stumptown Coffee’s Executive Vice President from 2011 to 2017 and was responsible for Stumptown’s meteoric growth and day to day operations nationally. At Stumptown, Matt helped grow the business from $5m to $50M, opened 10 cafés, 3 roasting markets in 6 different cities outside of Portland.

Amy Louise Davis
Global CFO
Alex Lees
VP PMC AUS — Melbourne, Australia

A lifelong coffee obsessive and licensed Q-Grader, Alex is the key leader for our Australian operation and global eCommerce teams. He combines over a decade of experience in running specialty cafés and multi-channel roasteries in highly competitive markets with a passion for sharing the stories of extraordinary coffee producers.

Show 1 more person
Lindsay Goodrich
VP, Global Head of Retail— Boise, Idaho

Lindsay leads the global retail network of Proud Mary Coffee. He started as a barista in the first Melbourne cafe, before moving to the U.S. to help establish Portland, and then Austin. Lindsay has been with Proud Mary Coffee for 10 years and oversees all aspects of day-to-day Café operations as well as new café rollouts.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 1 annual reports (FY2025)

237 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-AR/AMay 7, 20260002069818-26-000003
    EDGAR
  • Form C-ARApr 28, 20260002069818-26-000002
    EDGAR
  • Form C/AJul 11, 20250001665160-25-001286
    EDGAR
  • Form CJun 3, 20250001665160-25-001168
    EDGAR
Source: SEC EDGARCIK 0002069818DELast synced Aug 17, 2026

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.