PURITY COFFEE

Andrew Salisbury, founder and CEO of Purity Coffee, believes healthier coffee is key to wellness, performance, and longevity. Drawing on his experience, he created a meticulous process to make the healthiest coffee. Purity Coffee bridges the gap between coffee's benefits and public perception, advocating for its role in reducing health risks and promoting longevity.

Craig Junghandel, CMO of Purity Coffee®, drives new customer acquisition and revenue growth. With over 15 years in digital marketing and 5 years as Purity’s CMO, he has helped the company achieve a $24M annual run rate and over $50M in total sales since arriving in 2017.

A CFO with +30 years of finance and leadership experience. A trusted executive who excels at business analysis, planning, leadership and value creation. Serves as fractional CFO for numerous companies in a range of industries. Holds an MBA (Wake Forest) and a BS-Finance (Univ South Alabama).

Ildi Revi, M.Ed., CPT, PCQI, coffee roaster, Q Arabica Grader & former Instructor, has created workplace learning programs and been in the coffee industry since 1996, including several years on a coffee farm in Zimbabwe and with international development projects in Southern Africa.

Ricardo Pereira has been a key supporter of Purity Coffee since 2015, initially through his role at Ally Coffee. With extensive experience in global commodity regulations and trading, Ricardo has built strong relationships with coffee producers and roasters worldwide. He played a vital role in establishing Ally offices across several continents, expanding networks within the coffee industry. Ricardo's credibility in the specialty coffee sector is unmatched, often sought after as a speaker at global conferences. As a licensed Q-grader and fluent in three languages, Ricardo brings both expertise and versatility to his work.

I've been fortunate enough to spend over 20 years in an industry I love - Specialty Coffee - with roles ranging from small batch coffee roaster to national operations manager (even a barista competitor at one point!), all with a focus on quality, efficiency, and sustainability. I have also enjoyed volunteering in the industry, especially for the Specialty Coffee Association's Equipment Standards Committee since 2011. I spent many years at Counter Culture Coffee, playing a key role in the development of their training center model and scale to a national brand. My responsibilities ranged from technical and customer support to operational and executive strategic planning. At Purity, I work closely with Andrew and the management team on company objectives and strategic planning, as well as the day to day operations. I also play a key role in our sustainability efforts, including our pending B Corp membership and our goal for carbon neutrality by 2025.

I'm an entrepreneur and co-founder of Purity Coffee. I'm the chairman of the board of the Precious Moments Family of Companies and also Founder of the Personal Development company Lifebook.