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Rap Plug Inc.

Operating

Media & Entertainment · Mableton, GA · Founded 2018

Connecting culture to community through technology

Post-money valuation ⓘ
$20.1M
As of Mar 2022 · from Reg CF Offering (2021) · pre-money + amount raised, not a traded price
Total raised
$774,263
Crowd $93K · Private $681K · 2 rounds since 2018
Latest share price
$2.27
Reg CF · Common Stock · Sep 2021 offering price

Financials

FY2019–FY2020 · from SEC filings · hover any figure for its source
$73K
−$288K
2019
$51K
−$310K
2020
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2019 reviewed*
FY2020 reviewed*
Income statement
Revenue
$73,332
$51,292
Cost of goods sold
$36,363
$18,425
Gross margin
50%
64%
Net income
-$287,969
-$310,449
Taxes paid
$0
$0
Balance sheet
Cash
$47,108
$4,558
Accounts receivable
$0
$0
Total assets
$47,108
$4,558
Short-term debt
$12,500
$0
Long-term debt
$0
$130,000
Total liabilities
$12,500
$130,000
Other
Headcount
—
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$20.0M
pre-money
Reg CF · Common · Sep 2021

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

log scale
$2.27$0.4285$0.0809
May 2018Sep 2021
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $92.8K / $1MInvestors 204Post-money $20.1M

Team

6 people
Branden CrissFounder
CEO / Co-Founder

Branden Criss - Co Founder and CO CEO Branden Criss is an Innovative leader, marketing consultant and tech entrepreneur with a long track record of success in marketing and growing businesses. He is the Co /Founder of Rap Plug Inc, and a self taught developer and the recipient of multiple awards, board member for multiple non profits and start ups, and a personal marketing, technology and branding consultant to celebrities, organizations and artists. He recently launched his tech start up "Rap Plug Inc'' a social networking platform for the Hip Hop industry. Branden has raised hundreds of thousands of dollars for his start-up, won numerous pitch competitions, been accepted into multiple tech accelerators and received investments from major entities like Boomtown and ComcastNBC Universal The Farm. Branden has collaborated, consulted and contracted with major corporations, organizations and key influencers like Revolt TV, Combs Enterprise, Microsoft, United Way, SXSW, A3C Music Festival and Conference, BET, Viacom, Magix / Acid Pro Next, Reebok, Quality Control Music, Capitol Records, Eric Bellinger, P Diddy, Master P, Spotify, Sound Exchange and many more. Branden Criss alongside his partner Craig King has recently partnered with Rick Ross a.k.a. “The Boss” (artist/entrepreneur) as part owner of their venture and platform “Rap Plug Live”.

Craig KingFounder
Chairman / Co-Founder

Craig A. King has an extensive background of over 30 years in production, computer programming and engineering. He is the co-founder and CEO of Rap Plug alongside Branden Criss and has recently partnered with Rick Ross a.k.a. “The Boss” (artist/entrepreneur) as part owner. Current and History Mr. King produced the music and lyrics for Ford and their 2017 Born To Roll campaign and the music for the 2018 Born To Roll campaign as well. Mr. King worked in the university arena as an Adjunct Instructor at Vanderbilt University and Howard University. Multi-Award winning Craig A. King (The HipHop Technovator) has worked with Grammy award winning artists and producers Will Smith, Ludacris, Aaliyah, Quincy Jones, Kanye West and countless others as a producer and musician. This GRAMMY Voting member and co-owner of Gentle King Technologies has partnered with many powerhouses including Comcast/Universal-NBC, Intel, Microsoft, Ushers New Look Foundation (UNL), Foxconn, The Andrew Young Foundation, BET Africa and MTV Base etc.

Audrey Irvine
Media Consultant

With a passion for news, information and great storytelling, I enjoy surfacing compelling stories from local stations that have national impact. Utilizing the global reach of CNN, the goal is to bring local affiliates stories to light and enabling CNN to 'cover the country.' I am a consummate leader in breaking news where CNN is a market leader utilizing the affiliate footprint to obtain first pictures. Specialties: Team building, Customer Service, Strategy, Strong Editorial Judgment

Laron Walker
Tech Advisor

About Laron Walker is an Atlanta native who graduated summa cum laude from Tennessee State University (TSU) with a bachelor’s degree in Electrical and Computer Engineering. Later, he enrolled in Purdue University to continue his studies where is earned his Master of Science in the same area. Armed with an entrepreneurial spirit, Laron suspended his PhD program to nurture his technology startup even though he had completed all but dissertation (ABD). As an authority in technology, architecture and system integration, Laron has helped launch, advise and invest seed capital into several technology start-ups. Throughout his career, his focus has been to help companies plan, develop and implement their strategy using innovative technology approaches. In 2018, Laron successfully exited MyStemKits.com, a startup that he started and sold to a public company in less than 3 years. Laron is the proud husband of Rachel Austin Walker, and father to Isaiah, Laila and Olivia.

Rick Ross
Partner

Rick Ross is a rapper and label boss from Mississippi who has received Grammy nominations He is a prolific artist, both as a solo performer and as a guest, and his Maybach Music Group has put out albums by artists including Wale, Meek Mill, French Montana and Teedra Moses. Ross is held in high esteem within the music industry, signing deals with P. Diddy and earning praise from Pharrell. Maybach Music Group Label Established in 2009, the bawse showed just how much of a leader he was when he created MMG, stacking his roster full of today’s freshest rap artists, including Meek Mill, Wale, Rockie Fresh and Stalley. WingStop - WingStop is part of the reason Ross is one of Hip-Hop’s Cash Kings for the sixth year in a row. His poultry profits are far from paltry—somewhere in the low seven figures. Owning over 35 WingStop franchises. Belaire Rosé - Rapper Endorsement Puts Luc Belaire Rosé on Most- Wanted List Jetdoc Jetdoc And Rick Ross Announce Strategic Partnership The Grammy-Nominated Rapper and Entrepreneur Connects with The Fastest Growing Telehealth Company to Provide Affordable Access to Healthcare to Millions https://en.wikipedia.org/wiki/Rick_Ross Rick Ross Compensation: Rick Ross shall be compensated by equity interests in Rap Plug in the amount of twenty-five (25%) percent and will be outlined in a separate “Common Stock Agreement." Rick Ross will be compensated fifty percent (50%) of all gross revenue generated from events, activations, live streams, concerts, on-demand content, music distribution, content distribution etc., produced by Rap Plug if Rick Ross is involved directly or provided that Client involves, introduces or procures sponsors, partners, talent and or other affiliates directly. This does not include investments made from Crowd Funding Platforms and or direct investments made not related to or directly and or indirectly from Partner. Rick Ross' equity will be vested after the current StartEngine offering is complete.

Peter Evans
Advisor

Peter Evans is the Managing Partner at the Platform Strategy Institute, a consultancy dedicated management strategy and application of platform business models across a wide range of sectors. Peter has over 20 years of experience leading teams in identifying, framing, assessing, and communicating high-priority marketplace trends and disruptions that support business planning and investment prioritization. He has specialized in helping companies see around corners, anticipate key market trends and craft seminal thought leadership that framed major multi-year growth initiatives. At KPMG, he was a Principle in the Innovation and Enterprise Solution group responsible market and emerging technology sensing, innovation portfolio management and business development. To support the firm's intelligent automation strategy, he led a major study of how the world's largest enterprises are adopting artificial intelligence. Prior to joining KPMG, Dr. Evans was Vice President at the Center for Global Enterprise a nonprofit established by Sam Palmisano, former Chairman and CEO of IBM. He was instrumental in framing and delivering on the Center’s research, business education, and global CEO engagements. Previously, Dr. Evans held key strategy and market intelligence roles at General Electric. He was the lead author of GE's seminal white paper 'Industrial Internet: Pushing the Boundaries of Minds and Machines," which articulated the macro trends behind GE's shift to a 'digital industrial' enterprise and led to the establishment of Predix. He also worked as an independent consultant for a variety of corporate and government clients, including the US Department of Energy, the OECD and the World Bank. He received his master's degree and PhD degree from the Massachusetts Institute of Technology. He is a lifetime member of the Council on Foreign Relations and an International Academy of Management Fellow. He is the co-chair of the MIT Platform Strategy Summit and the Founder of MusicTech Connect in Atlanta.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 5 annual reports (FY2021–FY2025)

Missing: 2021, 2022, 2023, 2024, 2025

204 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-USep 29, 20220001665160-22-002523
    EDGAR
  • Form C-UMar 24, 20220001665160-22-000518
    EDGAR
  • Form CSep 24, 20210001665160-21-001691
    EDGAR
Source: ManualCIK 0001883334DEShare price $2.27

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.