Crowdonomics
All companies
SENTINELS logo

SENTINELS

Operating

Sentinels Corporation

Technology · Los Angeles, CA · Founded 2023

Premier esports organization building champion-caliber teams and fanbase

Post-money valuation
$30.3M
As of Nov 2023 · from Sentinels Common Stock 1 · pre-money + amount raised, not a traded price
Total raised
$153,927
Across 1 round since 2023
Latest share price
$3.15
Sentinels Common Stock 1 offering price

Financials

FY2021–FY2025 · from SEC filings · hover any figure for its source
$1.5M
−$6.4M
2021
$2.4M
−$8.2M
2022
$2.9M
−$8.4M
2023
$5.8M
−$6.1M
2024
$6.4M
−$4.3M
2025
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2021
FY2022
FY2023
FY2024
FY2025
Income statement
Revenue
$1,490,085
$2,431,231
$2,929,596
$5,791,790
$6,439,445
Cost of goods sold
$156,473
$507,930
$256,900
$683,454
$531,868
Gross margin
89%
79%
91%
88%
92%
Net income
-$6,398,614
-$8,209,501
-$8,401,328
-$6,085,157
-$4,280,132
Taxes paid
$0
$0
$0
$0
$0
Balance sheet
Cash
$249,847
$185,221
$44,600
$685,627
$209,269
Accounts receivable
$495,238
$362,105
$497,259
$513,013
$1,363,799
Total assets
$752,089
$683,481
$667,162
$1,507,041
$1,791,838
Short-term debt
$278,298
$0
$0
$986,247
$930,938
Long-term debt
$2,850,000
$2,100,000
$3,000,000
$8,471,247
$12,937,333
Total liabilities
$3,128,298
$2,100,000
$3,000,000
$9,457,494
$13,868,271
Other
Headcount
23
23
23
23

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Post-money = pre-money + amount raised · caps marked
$30.3M
post-money
Sentinels Common Stock 1

A dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.

Fundraising history

Sentinels Common Stock 1ClosedReg CF · Common Equity · via StartEngine
Raised $153.9K / $1.2MInvestors 111Post-money $30.3M

Team

8 people
Robert (Rob) MooreFounder
Chief Executive Officer, Chief Financial Officer, Director

From 2018 to present, CEO of P1 Esports LLC. Have overseen all areas of Sentinels, seeking to connect fans with winning esports teams and engaging content. Sentinels won global events in Fortnite in 2019, Valorant in 2021, and Halo in 2022. Sentinels has become the most engaged esports brand in North America. From 2021 to present Director Black Spade Acquisition Company. From 2005 to 2016, Moore was at Paramount Pictures serving as Vice Chairman. Responsible for all areas of global marketing and distribution including oversight of the launches of some of the biggest franchises in the history of the movie business including Transformers and Iron Man. Moore also spent 13 years with Walt Disney Studios including time as CFO of the Studio. During this tenure was instrumental in forming and expanding Disney’s partnership with Pixar Animation Studios.

Rob Moore
CEO, CFO, Director
Aileena Xu
Chief Revenue Officer

Esports veteran with 10+ years of experience in the gaming, influencer, and esports industries. Gaming Influencer with 500k+ followers. TSM founding team. Recognized by Forbes 30 Under 30 - Games 2019, skilled in Marketing, Business and Brand Development, Content Creation, Talent Management, Event Planning, and Social Media.

Charlie Lipsie
Vice President of Operations

Charlie Lipsie has been part of Sentinels since its inception in 2018. Prior to this role, Charlie spent 2 years competing with the Cloud 9 League of Legends team as a coach. With competitive experience from Cloud 9, Lipsie has been building successful teams for Sentinels ever since. Lipsie has been a major part of assessing championship-caliber talent across several titles including Fortnite, Overwatch, Halo Infinite, and Valorant.

Eric Anmin Ma
Chief Operating Officer, Secretary

Eric Anmin Ma is the COO of Sentinels, and one of the founding members of the original Phoenix1 Organization. In the last 7 years, Eric led the competitive esports operations at Phoenix1/Sentinels, developed and managed talent and staff in multiple esports titles including League of Legends, Overwatch (LA Gladiators), Fornite, Halo Infinite, Valorant, and Wild Rift. Eric will continue to identify talents and develop infrastructure to make Sentinels the best team in all of current and future esports titles.

James Riley Jamison
Chief Marketing Officer

Riley is a creative powerhouse across esports marketing globally. He has led Sentinels to be one of the most popular esports teams globally and spearheaded the marketing drive that brought the Sentinels Valorant team into partnership with RIOT games and beyond.

Sean Meiliunas
Vice President of Content

Sean Meiliunas is currently Vice President of Content where he oversees Sentinels' content strategy and manages the company's thriving video production team. Sean joined Sentinels in 2018 as a video editor. Sean started in Esports marketing with a role as "Content Producer" at theScore Inc. in Toronto, Canada. After substantial success building theScore esports channels, Sean moved to Los Angeles, California to work for the popular esports app & content channel: "Blitz Esports".

Jerry Greenberg
Director

Jerry A. Greenberg is an entrepreneur. From 1990-2006 he was Co-Founder, Co-CEO & Co-Chairman of Sapient, a recognized global leader in e-commerce, internet technology, social media, and digital marketing. He was also Co-Chairman of Sapient from 2011-2015. In 2008, he Co-Founded and is the CEO of Sushi Nozawa Group, known for SUGARFISH and KazuNori. Since 2008, he has Co-Founded three other restaurant concerns that he operates with his partners. Jerry graduated from Harvard University with a degree in economics

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 3 of 3 annual reports (FY2023–FY2025)

111 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-AR/AMay 8, 20260001982921-26-000004
    EDGAR
  • Form C-ARApr 30, 20260001982921-26-000003
    EDGAR
  • Form C-ARMay 1, 20250001665160-25-000929
    EDGAR
  • Form C-ARMay 6, 20240001665160-24-000793
    EDGAR
  • Form C-UNov 13, 20230001665160-23-001918
    EDGAR
  • Form C/AOct 26, 20230001665160-23-001881
    EDGAR
  • Form CAug 3, 20230001665160-23-001599
    EDGAR
Source: ManualCIK 0001982921DEShare price $3.15

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.