Simple Labs
OperatingSimple Labs, Inc./DE
Software & AI · Coto De Caza, CA
Simple Labs is developing Cogni, an AI-powered monitoring device for aging barrels. Currently in pre-revenue, the company is conducting beta testing with leading distilleries
Financials
FY2020–FY2025 (no data for FY2022) · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Valuation caps on SAFE / convertible note roundsDashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.
Cap table
Share counts as of Mar 27, 2026| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| Common Stock | 11,621,561 | 1 | 100.0% | — |
Principal holders% as the filing states it, Mar 27, 2026
- Mike Slone10,000,000 Common Stock86.0%of company
- Everyone else (not named in filings)14.0%
Sold to the crowd
- Reg CF · Dec 2022$229.3K
- Reg CF · Sep 2025Common Shares$318.6K· 36 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
8 people
Business development executive with prior leadership roles at Silvermine and Caterpillar.
Chemical engineering professor and Beam Institute research director at University of Kentucky.
Former technology industry CFO advising on startup finance and operational scaling.
Former CEO of Random House and Senior Lecturer at Harvard Business School.
COO of Rapidfort, a cybersecurity company involved in U.S. DoD work at the highest level.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 2 of 4 annual reports (FY2022–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.