SlideBelts
OperatingSlideBelts Inc.
Retail & Consumer · El Dorado Hills, CA
Financials
FY2015–FY2018 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inDotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher. Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth, so don't compare them with the other bars.
Cap table
Share counts as of Dec 31, 2018| Class | Outstanding | Votes / share | Share of total | Votes | Last price |
|---|---|---|---|---|---|
| Class A Common Stock | 59,573,702 | none | 97.5% | 0% | — |
| Class B Common Stock | 1,500,000 | — | 2.46% | 100.0% | — |
| Total | 61,073,702 | 100% | 100% |
Shares outstanding over timein today's share terms
Principal holders% as the filing states it, Apr 30, 2019
- Alexandre Chnaiderman12,871,000 Class C Common Stock100.0%of Class C
- Brig Taylor1,500,000 Class B Common Stock100.0%of Class B
Sold to the crowd
- Reg CF · Apr 2017$1.1M· 1,014 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
30 people
Brig came up with the idea for SlideBelts in 2004 while teaching abroad in Moldova, when he was given the gift of a ratchet belt.The utility of the belt was apparent, and with that inspiration, he designed the first prototype. By 2007, Brig started SlideBelts; the next year he was already selling belts to friends and family. Fast forward 10 years and SlideBelts has blossomed from a husband-wife duo to an energetic team of 26. As CEO, Brig is responsible for the vision, strategy, and direction of the company. In addition, he leads the Senior Executive Team, sets company culture standards, and allocates capital based on the company's priorities. From Irvine, CA.
Personal Theme Music: EPIC Hero Music!! Weapon of Choice: Rubber ducky Can't Get Enough Of: Brig! :) Facepalm Moment: Stay tuned. Quote: "You make me so crazy!"
Personal Theme Music: Off the Wall and One Love Weapon of Choice: My Killer Smile Can't Get Enough Of: Traveling the World Facepalm Moment: Striking out in SLOW pitch softball. Quote: "Stay thirsty, my friends."
Personal Theme Music: "Forrest Whitaker" Weapon of Choice: Sarcasm and a samurai sword Can't Get Enough Of: Laughter. Laugh every day and try to find the humor in every situation. Facepalm Moment: When I was little I was chasing a toy car and tried to run under the kitchen table without ducking. I ran into the table at full speed, cutting my head open above my eye so bad that I had to get stitches. I still have the scar to this day. Quote: "Belief in the truth commences with the doubting of all those 'truths' we once believed."
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Show 21 more peopleShow fewer
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Megan is responsible for creating a positive interaction with our guests through email, phone, and social media. She also prepares and ships out products to our customers and distributors all over the world. Started March 2017. From Sacramento, CA.
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Olivia focuses on creative, branding and graphic design for all internal and outward facing materials. The Creative Team is the Defender of the Brand, creating and maintaining the brand aesthetic and ensuring that SlideBelts stays true in its representation. Started August 2016. From El Dorado Hills, CA.
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Taylor is responsible for creating a positive interaction with our guests through email, phone, and social media. She also prepares and ships out products to our customers and distributors all over the world. Taylor has a focus on wholesale - assisting our sales team in coordination, quality checks, and distribution to our roster of wholesale accounts. Started February 2017. From New York, New York.
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Names and titles as disclosed on SEC Form 1-A, SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 9 annual reports (FY2017–FY2025)
Missing: 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 18 filings on EDGAR- Form 1-UJan 3, 20200001104659-20-000482EDGAR
- Form 1-UMay 10, 20190001144204-19-025353EDGAR
- Form 1-KApr 30, 20190001144204-19-022405EDGAR
- Form 253G2Apr 22, 20190001144204-19-020519EDGAR
- Form 1-UApr 16, 20190001144204-19-019868EDGAR
- Form 253G2Mar 21, 20190001144204-19-015267EDGAR
- Form 253G2Feb 1, 20190001144204-19-004161EDGAR
- Form 253G2Dec 20, 20180001144204-18-065770EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.