
Smart Soda
OperatingSmartSoda Holdings, Inc.
Food & Beverage · Beachwood, OH · Founded 2019
Drink Brilliant
Financials
FY2017–FY2023 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Share counts as of Dec 31, 2020| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| preferred stockpreferred | 400,000 | — | 0.93% | — |
| Common Stock Class A | 21,280,585 | — | 49.5% | — |
| Common Stock | 21,280,585 | 1 | 49.5% | $1.55Dec 2024 |
| Total | 42,961,170 | 100% |
Shares outstanding over timein today's share terms
Principal holders% as the filing states it, Aug 24, 2020
- Hashle Investments LLC3,950,000 Common Stock20.5%of votes
- Hashle Investments LLC100,000 Series A Preferred Stock20.5%of votes
- Everyone else (not named in filings)59.0%
Sold to the crowd
- Reg CF · Oct 2019620,851 shares at $0.50$310.4K· 469 investors
- Reg CF · Aug 2020460,000 shares at $0.50$230K· 644 investors
- Reg CF · Dec 202463,039 shares at $1.55$97.7K· 79 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
9 people
Ms. Solooki is the Co-Founder and President of Smart Soda Holdings, Inc., running and developing retail and online sales operations as well as strategically developing channel partner relations while brainstorming new ideas, sales technics and vision for the company. Julia is responsible for the operation and expansion of Smart Soda’s global branding, and investor relations. Prior to founding Smart Soda Julia held a series of leadership positions in the health care services arena , responsible for marketing and sales strategy as well as a committee seat on the Board of education for Healthcare Billing Management Association. Julia is a published author and has a series of articles on revenue cycle management for healthcare business professionals. In her free time Julia loves to travel, learn new languages and psychology.

Mr. Lior Shafir is a highly ranked executive in the water and beverage industry, and has demonstrated growth and leadership skills throughout his 20 year career in the field. His global marketing strategy and sales precision tactics have landed him great opportunities both in the local and global markets. Serving as past chair and CEO at AquaTal, his skills have attracted Soda Stream to acquire Aqua Tal and offered to hire him as the CEO of Soda Stream water division (a newly formed division). By the end of 2011 Lior has moved to the U.S. Two years later Soda Stream has asked Lior to join their U.S. forces and he assumed the role as the sole US distributor with Soda Stream Professional. As the CEO, he is responsible for the tactical placement and planning of sales and marketing strategies and overall business direction and vision . In 2015 the company launched its preliminary product line while still evaluating the market demand and has sold $1.5M+ in revenue 2015/2016 alone.

Mr. Tepper is a founding partner of AJO Capital and serves as a member of the Executive Committee. With a unique set of skills in finance and over 20 years of wall street experience in M&A, risk management, IPO originations, reverse mergers and complex financial transactions. Involved in more than $1 billion of transactional business. Prior to founding AJO Capital, Mr. Tepper held key positions at Gunn Allen Financial, Investec Ernest & Company and Josephthal Lyon & Ross. Spearheaded and expanded business development efforts with private and public companies ranging from emerging growth to the middle market. Maintained and expanded internal lists of private equity groups, investment funds, institutional and accredited investors, as well as micro and small cap investment banks/broker-dealers focused on underwriting equity financing for IPO’s, PIPE’s Initiated, advised and managed over 100 company clients through the initial public offering (IPO) and reverse takeover (RTO) processes providing capital formation guidance and investor awareness (investor & public relations) services.

Michael Stefanov - Director of Sales - As Director of Sales, Michael oversees lead generation and sales pipeline across the Smart Soda brand. Michael joined the company in 2018, when he saw an industry opportunity that inspired him to change his career direction. Motivated by the possibility to break into an untapped market, provide quality products and serve a community dedicated to healthy living, he is passionate about delivering better beverage options. Prior to joining Smart Soda, Michael spent more than 10 years leading several regional and national finance teams in the mortgage and corporate banking space. Throughout his career, his teams have surpassed aggressive sales targets and set the pace for peers in the industry.

Helen Rothman-Schoeller – Creative Design Manager - Helen has been designing across a broad range of settings for a wide variety of clients for over twenty years. She's worked as both a staff and freelance designer and art director at agencies large and small, and has contributed significantly to virtually every phase of the process. From entertainment and beauty branding, event collateral and advertorial work, to commercial story boards, fashion and beauty advertising, as well as photo book design and packaging. She's developed a specialized expertise in conceptualizing and art directing photo shoots as well as creating photo illustrations. She holds a Bachelor degree in Graphic Design from F.I.T.

As an office manager, Jane is in charge of all the financial and administrative responsibilities. Jane joined the company in 2019. She is in charge of all the A/P, A/R, analyzing business expenses and revenues. Jane graduated CSU with a degree in BA. During her free time, she loves to spend time with her family, travel to new places, read and learn more about different countries cultures.

Robert T. Glickman is the managing principal and a senior litigation principal at McCarthy Lebit. Rob graduated from Case Western Reserve University School of Law in 1992. Prior to joining the firm, Rob served as an Assistant Cuyahoga County Prosecutor in the Major Trial Unit wherein he was responsible for handling aggravated murder, white collar crime, and other high profile cases. He tried one of the first cases in the community that was televised on Court TV and received a subsequent featurette on Dateline NBC. In 2001, Rob was appointed by Governor Bob Taft to serve as Judge for the Cuyahoga County Court of Common Pleas. While there, Rob presided over cases involving complex civil and criminal issues. Rob retired from the bench in 2004. Rob has served as adjunct professor of law at Cleveland State University ‘s Cleveland-Marshall College of Law, teaching advanced trial advocacy. He is also a frequent lecturer and panelist at various continuing education seminars.

Mr. Solomon Mayer, also known as Sol, has been Interim CEO of Ironwood Gold Corp. since September 2015. Mr. Mayer has been CEO and President of Mooney Aviation Company since 1999. Mr. Mayer has been VP of International Medical Search Co. since 2002. He has held various executive level positions and has successfully overseen several businesses from conception through profitability. He is a senior business executive with expertise in business relations, sales and marketing, corporate management and enterprise financial path growth and operation, purchasing and negations for multi-million dollar businesses and organizations in diverse industries both nationally and internationality. He has extensive experience in international connections with governments and private industry. Mr. Mayer serves as the President and Director of Chai Lifeline and is a board member of Mishkon and Laniado Hospital, organizations dedicated to assisting profoundly ill children.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 4 of 7 annual reports (FY2019–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 23 filings on EDGAR- Form CDec 20, 20240001096906-24-002284EDGAR
- Form C-ARMay 2, 20230001096906-23-000950EDGAR
- Form D/AMar 14, 20230001096906-23-000527EDGAR
- Form C-UOct 7, 20220001665160-22-002706EDGAR
- Form D/AJun 24, 20220001096906-22-001463EDGAR
- Form D/AJun 24, 20220001096906-22-001464EDGAR
- Form DJun 23, 20220001096906-22-001462EDGAR
- Form C-ARMay 2, 20220001096906-22-000998EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.