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Smart Soda

Operating

SmartSoda Holdings, Inc.

Food & Beverage · Beachwood, OH · Founded 2019

Immigrant-foundedWoman-founded

Drink Brilliant

Post-money valuation ⓘ
$10.9M
As of Dec 2020 · from Reg CF Offering (2020) · pre-money + amount raised, not a traded price
Total raised
$4,809,635
Crowd $638K · Private $4.2M · 8 rounds since 2019
Latest share price
$1.55
Reg CF · Common Stock · Dec 2024 offering price

Financials

FY2017–FY2023 · from SEC filings · hover any figure for its source
$0
2017
$0
2018
$334K
$8K
2019
$806K
−$188K
2020
$915K
−$1.3M
2021
$918K
−$2.9M
2022
$1.5M
−$2.6M
2023
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2017
FY2018 reviewed
FY2019
FY2020 reviewed
FY2021 reviewed
FY2022 reviewed
FY2023 audited
Income statement
Revenue
$0
$0
$334,032
$806,344
$914,577
$918,450
$1,480,806
Cost of goods sold
$0
$0
$90,087
$455,821
$441,296
$252,098
$845,339
Gross margin
—
—
73%
43%
52%
73%
43%
Net income
$0
$0
$7,688
-$187,934
-$1,274,307
-$2,875,690
-$2,574,399
Taxes paid
$0
$0
$2,403
$0
$0
$0
$0
Balance sheet
Cash
$0
$0
$25,710
$243,091
$224,518
$488,127
$2,444
Accounts receivable
$0
$0
$160,770
$215,787
$479,758
$304,071
$480,132
Total assets
$0
$0
$204,859
$475,462
$752,122
$1,873,895
$5,207,093
Short-term debt
$0
$0
$17,657
$0
$0
$32,333
$368,548
Long-term debt
$0
$0
$0
$164,275
$691,450
$684,500
$1,382,488
Total liabilities
$0
$0
$17,657
$164,275
$691,450
$716,833
$1,751,036
Other
Headcount
—
5
5
6
7
15
15

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$10.7M
pre-money
$10.7M
pre-money
Reg CF · Common · Oct 2019
Reg CF · Common · Aug 2020

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$1.55$0.775$0.4839
Mar 2019Dec 2024
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of Dec 31, 2020
preferred stock · 0.93%Common Stock Class A · 49.5%Common Stock · 49.5%
ClassOutstandingVotes / shareShare of totalLast price
preferred stockpreferred400,000—0.93%—
Common Stock Class A21,280,585—49.5%—
Common Stock21,280,585149.5%$1.55Dec 2024
Total42,961,170100%

Shares outstanding over timein today's share terms

21M11M0
Dec 2019Dec 2020
Common Stock Class ACommon StockRound opened

Principal holders% as the filing states it, Aug 24, 2020

  • Hashle Investments LLC3,950,000 Common Stock20.5%of votes
  • Hashle Investments LLC100,000 Series A Preferred Stock20.5%of votes
  • Everyone else (not named in filings)59.0%

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $97.7K / $5MInvestors 79
Raised $110KInvestors 2
Raised $3MInvestors 1
Raised $230K / $230KInvestors 644Post-money $10.9M
Raised $836.5KInvestors 23
Raised $310.4K / $1.1MInvestors 469Post-money $11M
Raised $135K

Team

9 people
Julia Solooki, MBAFounder
Co-Founder, President & Chairman

Ms. Solooki is the Co-Founder and President of Smart Soda Holdings, Inc., running and developing retail and online sales operations as well as strategically developing channel partner relations while brainstorming new ideas, sales technics and vision for the company. Julia is responsible for the operation and expansion of Smart Soda’s global branding, and investor relations. Prior to founding Smart Soda Julia held a series of leadership positions in the health care services arena , responsible for marketing and sales strategy as well as a committee seat on the Board of education for Healthcare Billing Management Association. Julia is a published author and has a series of articles on revenue cycle management for healthcare business professionals. In her free time Julia loves to travel, learn new languages and psychology.

Lior ShafirFounder
Co-Founder & CEO - Board Member

Mr. Lior Shafir is a highly ranked executive in the water and beverage industry, and has demonstrated growth and leadership skills throughout his 20 year career in the field. His global marketing strategy and sales precision tactics have landed him great opportunities both in the local and global markets. Serving as past chair and CEO at AquaTal, his skills have attracted Soda Stream to acquire Aqua Tal and offered to hire him as the CEO of Soda Stream water division (a newly formed division). By the end of 2011 Lior has moved to the U.S. Two years later Soda Stream has asked Lior to join their U.S. forces and he assumed the role as the sole US distributor with Soda Stream Professional. As the CEO, he is responsible for the tactical placement and planning of sales and marketing strategies and overall business direction and vision . In 2015 the company launched its preliminary product line while still evaluating the market demand and has sold $1.5M+ in revenue 2015/2016 alone.

/s/ Lior Shafir
CEO
Dror Tepper, BS
Director of Corporate Finance & Board Member

Mr. Tepper is a founding partner of AJO Capital and serves as a member of the Executive Committee. With a unique set of skills in finance and over 20 years of wall street experience in M&A, risk management, IPO originations, reverse mergers and complex financial transactions. Involved in more than $1 billion of transactional business. Prior to founding AJO Capital, Mr. Tepper held key positions at Gunn Allen Financial, Investec Ernest & Company and Josephthal Lyon & Ross. Spearheaded and expanded business development efforts with private and public companies ranging from emerging growth to the middle market. Maintained and expanded internal lists of private equity groups, investment funds, institutional and accredited investors, as well as micro and small cap investment banks/broker-dealers focused on underwriting equity financing for IPO’s, PIPE’s Initiated, advised and managed over 100 company clients through the initial public offering (IPO) and reverse takeover (RTO) processes providing capital formation guidance and investor awareness (investor & public relations) services.

Michael Stefanov, MBA
Director Of Sales

Michael Stefanov - Director of Sales - As Director of Sales, Michael oversees lead generation and sales pipeline across the Smart Soda brand. Michael joined the company in 2018, when he saw an industry opportunity that inspired him to change his career direction. Motivated by the possibility to break into an untapped market, provide quality products and serve a community dedicated to healthy living, he is passionate about delivering better beverage options. Prior to joining Smart Soda, Michael spent more than 10 years leading several regional and national finance teams in the mortgage and corporate banking space. Throughout his career, his teams have surpassed aggressive sales targets and set the pace for peers in the industry.

Helen Rothman-Schoeller
Creative Design Manager

Helen Rothman-Schoeller – Creative Design Manager - Helen has been designing across a broad range of settings for a wide variety of clients for over twenty years. She's worked as both a staff and freelance designer and art director at agencies large and small, and has contributed significantly to virtually every phase of the process. From entertainment and beauty branding, event collateral and advertorial work, to commercial story boards, fashion and beauty advertising, as well as photo book design and packaging. She's developed a specialized expertise in conceptualizing and art directing photo shoots as well as creating photo illustrations. She holds a Bachelor degree in Graphic Design from F.I.T.

Jane Tsirulnik
Office Manager

As an office manager, Jane is in charge of all the financial and administrative responsibilities. Jane joined the company in 2019. She is in charge of all the A/P, A/R, analyzing business expenses and revenues. Jane graduated CSU with a degree in BA. During her free time, she loves to spend time with her family, travel to new places, read and learn more about different countries cultures.

Robert T. Glickman
Counsel

Robert T. Glickman is the managing principal and a senior litigation principal at McCarthy Lebit. Rob graduated from Case Western Reserve University School of Law in 1992. Prior to joining the firm, Rob served as an Assistant Cuyahoga County Prosecutor in the Major Trial Unit wherein he was responsible for handling aggravated murder, white collar crime, and other high profile cases. He tried one of the first cases in the community that was televised on Court TV and received a subsequent featurette on Dateline NBC. In 2001, Rob was appointed by Governor Bob Taft to serve as Judge for the Cuyahoga County Court of Common Pleas. While there, Rob presided over cases involving complex civil and criminal issues. Rob retired from the bench in 2004. Rob has served as adjunct professor of law at Cleveland State University ‘s Cleveland-Marshall College of Law, teaching advanced trial advocacy. He is also a frequent lecturer and panelist at various continuing education seminars.

Solomon (Sol) Mayer
Investor & Board Member

Mr. Solomon Mayer, also known as Sol, has been Interim CEO of Ironwood Gold Corp. since September 2015. Mr. Mayer has been CEO and President of Mooney Aviation Company since 1999. Mr. Mayer has been VP of International Medical Search Co. since 2002. He has held various executive level positions and has successfully overseen several businesses from conception through profitability. He is a senior business executive with expertise in business relations, sales and marketing, corporate management and enterprise financial path growth and operation, purchasing and negations for multi-million dollar businesses and organizations in diverse industries both nationally and internationality. He has extensive experience in international connections with governments and private industry. Mr. Mayer serves as the President and Director of Chai Lifeline and is a board member of Mishkon and Laniado Hospital, organizations dedicated to assisting profoundly ill children.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not required3+ reports filed & assets ≤ $10M

Filed 4 of 7 annual reports (FY2019–FY2025)

644 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form CDec 20, 20240001096906-24-002284
    EDGAR
  • Form C-ARMay 2, 20230001096906-23-000950
    EDGAR
  • Form D/AMar 14, 20230001096906-23-000527
    EDGAR
  • Form C-UOct 7, 20220001665160-22-002706
    EDGAR
  • Form D/AJun 24, 20220001096906-22-001463
    EDGAR
  • Form D/AJun 24, 20220001096906-22-001464
    EDGAR
  • Form DJun 23, 20220001096906-22-001462
    EDGAR
  • Form C-ARMay 2, 20220001096906-22-000998
    EDGAR
Source: ManualCIK 0001792706DEShare price $1.55

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.