SMARTfit
OperatingSMARTfit Inc.
Sports & Recreation · Camarillo, CA · Founded 2013
A neuro-cognitive gym programmed to enhance human performance and brain-body health
Financials
FY2019–FY2025 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Share counts as of Sep 25, 2026| Class | Outstanding | Votes / share | Share of total | Votes | Dividend | Last price |
|---|---|---|---|---|---|---|
| Series A Preferred Stockpreferred | 4,970 | none | 4.05% | 0% | 10% cumulative | $1.12Feb 2022 |
| Common Stock | 117,732 | — | 96.0% | 100.0% | — | — |
| Total | 122,702 | 100% | 100% |
Principal holders% as the filing states it, Sep 25, 2026
- Catherine Lamberti9,920,000 Class A Common Stock28.2%of Class A
Sold to the crowd
- Reg CF · Feb 2022116,616 shares at $1.12$130.6K· 50 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
19 people
Founder and current CEO. Past experiences include SPAR Foodliners (CFO), founder and inventor – Solutions Plus (AUS), SuperSprings Inc. (US), Sportwall Intl Inc., Exercise Technology Inc., Multisensory Technologies Inc., SMARTfit Inc., which have generated combined sales of $100M+.
Frauke has been working with the original SMARTfit team for the past 20 years in business development, finance and as corporate secretary. Past experience Amber Engineering, Raytheon, Sportwall Intl Inc, ETI, MTI, MTech Imaging USA, Miltrade Pte Ltd., Aerial Alchemy. She holds a MBA and Masters in Finance
Ryan is a personal trainer and brain-health coach with over a decade of experience. He currently practices brain-based strategies for cognitive enhancement. Ryan has released the Brain Health Trainer course, which is the first comprehensive course to be released on the topic of brain health and exercise
Professor of Clinical Physical Therapy Director, Neuroplasticity and Imaging Laboratory Division of Biokinesiology and Physical Therapy at USC
Professor, Neurosurgery, Neurology, and Biomedical Engineering USC Director, USC Neurorestoration Center Associate Chief Medical Officer and of Neurosurgery at Rancho de Los Amigos
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Mike has been board-certified as a Clinical Specialist in Neurologic Physical Therapy since 1995. He also holds the distinction of being the only PT in the US to be recognized with the national award for clinical excellence in two different categories, neurology and geriatrics. Mike is considered a Key Opinion Leader and is a sought-after speaker including appearances on TED talk.
University of Georgia, ACSM Fellow, Author, Experimental Psychologist
Department of Psychiatry and Human Behavior, California College of Medicine, University of California, Irvine
One SMARTfit’s early investors and one of HBO’s top executive producers since 2000, Gregg Fienberg has been a Movie/TV producer for the past 35 years, running multiple shows of over $100 million each, including marketing, web design, etc. These productions are extremely complex, chaotic and dynamic in their execution, so Mr. Fienberg brings to SMARTfit his extensive experience managing large projects from their inception to completion in the most efficient way possible.
Chief Executive Officer of MDAmerica Group, Jason Polete has spent nearly three decades in healthcare technology and administration, with extensive experience in the rehabilitative/rehabilitation service industries, involving operational, administrative and revenue cycle aspects of the business.
Michael has his own company and has been a consultant/coach/counselor for the past 43 years. He has extensive experience developing small businesses into successful enterprises through consulting, networking and advising on marketing and business topics. For the past 20 years he has been on the board of directors of a very successful manufacturing company.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 5 of 5 annual reports (FY2021–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 17 filings on EDGAR- Form C-ARSep 25, 20260001715110-26-000005EDGAR
- Form C-ARApr 9, 20250001665160-25-000536EDGAR
- Form C-ARApr 25, 20240001665160-24-000487EDGAR
- Form C-AR/AMay 2, 20230001665160-23-001146EDGAR
- Form C-AR/AApr 28, 20230001665160-23-000961EDGAR
- Form C-ARApr 21, 20230001665160-23-000691EDGAR
- Form C-USep 29, 20220001665160-22-002532EDGAR
- Form C-UJun 30, 20220001665160-22-001951EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.