SmartFoam
OperatingSmartFoam, Inc.
Beauty & Fashion · Fashion & Apparel · Carlsbad, DE · Founded 2016
The World's first smart insoles with accurate, economical and connected sensors
Financials
FY2019–FY2021 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Principal holders% as the filing states it, Nov 18, 2021
- NWV Opportunity Fund II, LP41.0%of company
- Pelagic Group31.1%of company
- Owned NWV Opportunity Fund II, LP1,000,000 Common20.0%of company
- Italsap Investments7.3%of company
- Darakev3.7%of company
- Barton Family Trust3.7%of company
- Miller Energy2.9%of company
Sold to the crowd
- Reg CF · Nov 20213,236 shares at $8.98$29.1K· 36 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
6 people
Jennifer has 20+ years serving in Marketing and Business Development capacities worldwide for Forbes 100 organizations. She specializes in health, fitness, CPG, automotive, and electronics/technology industries serving organizations in both B2B and B2C environments. She specializes in business development, brand strategy, new product introduction, marketing and sales. Previous positions: SmartFoam CMO, ITW (Illinois Tool Works), Intel, FosterGrant, Ford Motor, Unisen. Education: Notre Dame (BS Mechanical Engineering, MBA) on full athletic scholarship.
David is skilled in orchestrating business strategy and operations excellence in the global manufacturing services industry with extensive international experience running operations in China, Mexico, Southeast Asia, Europe, and most recently in Africa. David has managed P&Ls ranging from $5M to $2B in annual revenue. David’s previous 25 years with Jabil circuits, most recently as Senior Vice President and General Manager, honed is skills in leadership and implementation of business planning processes with a “Customer First” mindset. Education: Duke University (BA), Univerisity of Michigan (MBA).
Peter focuses on evaluating existing and new technologies for acquisition and inegration. His areas of expertise are in: physics, optics/photonics, energy storage and harvesting technologies, data encryption, biometrics, cleantech, nanotech, novel materials, sensor technologies, biomedical devices, aerospace, and automotive. Geograhically, Peter has wide exposure to US, EU and Asia technologies. Previous positions: NextWave Ventrues (Principal), The Climate Group (Advisor), Imprimateur Capital (Director). Education: Leicester University (Honors BSc Physics), Southampton University (PhD Physics), Strathclyde University (PhD Astrophysics), Ecole Polytechnique Paris (Fellowship in optics/photonics), Technical University of Vienna (Royal Society Research Fellow). Peter later acquired an MBA from the Cranfield School of Management.
Wei has over 20 years hands-on experience with R&D of advanced, novel materials as well as product development efforts related to improved electromechanical performance, high yield, and low cost. Wei has 9+ years experience with NPI and mass manufacturing in this space. Wei’s previous positions involved touch sensors, OLED, transparent conductive electrode, and flexible devices. Further, he has a track record of connecting American and Asian collaborators to push technology forward. Education: Tsinghua University (BSc Materials Science and Engineering, MSc Materials Science and Engineering/Ceramics), University of Tennessee, Knoxville (MSc Materials Science and Engineering/Metallurgy), UCLA (PhD Materials Science and Engineering/Electronic Polymers).
Jeff is a globally experienced entrepreneur and executive with 25+ years track record of building privately-funded technology related start-ups into profitable, global ventures. He specializes in hi-tech product development and the commercialization of advanced and complex technologies, product development, negotiations, technology vetting and finance. Previous positions: NextWave Ventures, NASA, Triniti (Sony, Qualcomm, Allied Signal), PRTM. Education: University of Michigan (BSc Engineering Physics, MSc Biomedical Engineering), MBA (INSEAD, France).
Tim has been affiliated with SmartFoam since its inception, providing counsel related to finance, new product launches, outsourcing and mass production. Tim currently serves as Chairman of the Board of Directors of WNS (Holdings) Limited (NYSE: WNS) and is a member of the Board of Directors of Quest Diagnostics, Inc. (NYSE: DGX). Previously, Tim served as CEO and President of Jabil from 1999 to 2013 and served as Chairman of the Board for Jabil from 2013 until November 1, 2021. Prior to this, he served in many Jabil roles ranging from Project Manager to Operations Manager to Production Control Manager to VP Business Development. Prior to Jabil, Tim was a commercial lending officer with the National Bank of Detroit. Tim earned a BS from Michigan State and an MIM from Thunderbird.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 5 annual reports (FY2021–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.