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Smilelove

Operating

Smilelove LLC

Healthcare · Founded 2017

Direct-to-consumer affordable, convenient clear aligner treatments

Post-money valuation ⓘ
$50.7M
As of Apr 2020 · from Reg A Offering (2019) · pre-money + amount raised, not a traded price
Total raised
$1,278,888
Crowd $1.0M · Private $270K · 3 rounds since 2018
Latest share price
$1.03
Reg A+ · Equity · Dec 2019 offering price

Financials

FY2016–FY2018 · from SEC filings · hover any figure for its source
$0
2016
$101K
−$24K
2017
$1.1M
−$605K
2018
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2016 reviewed*
FY2017 reviewed*
FY2018
Income statement
Revenue
$0
$101,306
$1,131,388
Cost of goods sold
$0
$58,284
$554,016
Gross margin
—
42%
51%
Net income
$0
-$24,384
-$605,444
Taxes paid
$0
$0
$0
Balance sheet
Cash
$0
$56,455
$773,458
Accounts receivable
$0
$31,413
$52,547
Total assets
$0
$111,002
$860,683
Short-term debt
$0
$135,386
$804,883
Long-term debt
$0
$0
$647,128
Total liabilities
$0
$135,386
$5,215,440
Other
Headcount
—
4
8

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$50.0M
pre-money
Reg A+ · Equity · Dec 2019

Blue bars are the pre-money valuation the company stated for a priced round.

Cap table

Share counts as of Dec 26, 2019
ClassOutstandingVotes / shareShare of totalLast price
Common Stock36,146,168—100.0%$1.03Dec 2019

Principal holders% as the filing states it, Dec 26, 2019

  • Spencer Grider17,651,981 Series A Preferred Stock48.8%of company
  • Everyone else (not named in filings)51.2%

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Reg A+ · Equity · Dec 2019Closedvia Netcapital
Raised $708.9K / $15MPost-money $50.7M
Reg CF · Debt · Sep 2018Closedvia SeedInvest
Raised $300K / $1.1M

Team

2 people
David Frazier
Chief Executive Officer and Chief Financial Officer
Spencer Grider
Chief Operating Officer and Chief Technology Officer

Names and titles as disclosed on SEC Form 1-A, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 1 of 8 annual reports (FY2018–FY2025)

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-TRJul 15, 20210001750319-21-000002
    EDGAR
  • Form 1-ADec 26, 20190001104659-19-076049
    EDGAR
  • Form C-ARMay 1, 20190001750319-19-000004
    EDGAR
  • Form DDec 20, 20180001750319-18-000005
    EDGAR
  • Form C-UNov 21, 20180001750319-18-000002
    EDGAR
  • Form CSep 21, 20180001750319-18-000001
    EDGAR
Source: ManualCIK 0001750319Share price $1.03

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.