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Solgaard

Operating

Solgaard Design Inc.

Travel & Hospitality · New York, NY · Founded 2019

Innovative and sustainably designed gear

Post-money valuation ⓘ
$25.1M
As of Mar 2021 · from Reg CF Offering (2020) · pre-money + amount raised, not a traded price
Total raised
$1,598,593
Crowd $1.5M · Private $50K · 4 rounds since 2020
Latest share price
$0.80
Reg CF · Common Stock · Dec 2025 offering price

Financials

FY2018–FY2025 · from SEC filings · hover any figure for its source
$1.1M
−$181K
2018
$3.0M
−$475K
2019
$3.4M
−$682K
2020
$13.8M
$1.2M
2021
$36.8M
$1.5M
2022
$54.3M
−$968K
2023
$55.9M
$205K
2024
$46.0M
−$292K
2025
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2018
FY2019 reviewed*
FY2020 unaudited
FY2021 unaudited
FY2022 unaudited
FY2023 reviewed
FY2024 reviewed
FY2025 audited*
Income statement
Revenue
$1,078,193
$2,981,927
$3,437,890
$13,801,859
$36,826,483
$54,319,914
$55,879,805
$45,974,890
Cost of goods sold
$716,555
$1,374,046
$1,152,035
$5,461,463
$13,888,010
$18,793,553
$27,114,864
$20,275,308
Gross margin
34%
54%
66%
60%
62%
65%
51%
56%
Net income
-$181,457
-$475,002
-$682,417
$1,199,679
$1,518,014
-$967,668
$204,616
-$292,089
Taxes paid
$0
$0
$6,697
$7,117
$63,378
$703,172
$703,172
$28,527
Balance sheet
Cash
$35,398
$390,224
$314,618
$490,529
$1,796,227
$2,194,020
$2,194,020
$3,821,241
Accounts receivable
$76,667
$324,540
$10,805
$63,150
$434,908
$331,147
$331,147
$516,653
Total assets
$209,461
$1,164,756
$1,061,183
$4,810,127
$9,858,778
$19,257,263
$17,384,342
$14,333,508
Short-term debt
$268,245
$451,406
$58,403
$38,539
$366,334
$18,351,668
$18,351,669
$15,537,177
Long-term debt
$150,000
$1,397,136
$1,706,967
$1,499,033
$746,689
$530,613
$530,613
$413,562
Total liabilities
$418,245
$1,848,542
$1,765,370
$1,537,572
$1,113,023
$18,882,281
$18,882,282
$15,950,739
Other
Headcount
—
10
8
10
10
—
11
11

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$24.2M
pre-money
$163.2M
est. pre-money
$146.7M
est. pre-money
Reg CF · Common · Sep 2020
Reg CF · Common · Apr 2026
Reg CF · Common · Dec 2025

Blue bars are the pre-money valuation the company stated for a priced round. Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher.

Share price over rounds

$0.80$0.40$0.125
Sep 2020Dec 2025
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

“Today's shares” restates every price in the share terms current now, so a price before a split or an LLC→corporation conversion is divided by that event's ratio (each event is cited on the round page). Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of Dec 31, 2024
ClassOutstandingVotes / shareShare of totalLast price
Common Stock183,406,048—100.0%$0.80Dec 2025

Shares outstanding over timein today's share terms

183M92M0
Dec 2018Dec 2024
Common StockRound opened

Principal holders% as the filing states it, Jul 26, 2022

  • Adrian Nicholas Solgaard Janzen10,000,000 Common Stock80.0%of company

Sold to the crowd

  • Reg CF · Sep 20207,514,368 shares at $0.125 in today's terms · sold as 469,648 shares at $2.00; since then a 16-for-1 split (Nov 2025)$939.3K· 889 investors
  • Reg CF · Dec 2025761,620 shares at $0.80$609.3K

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $609.3K / $618KEst. pre-money $146.7M
Raised $0 / $4.4MEst. pre-money $163.2M
Raised $939.3K / $1.1MInvestors 889Post-money $25.1M
Raised $50KInvestors 1

Team

11 people
Adrian SolgaardFounder
Founder & CEO

Sustainability & Innovation focused, Norwegian-Canadian Entrepreneur Adrian Solgaard has successfully created and launched 8 consumer products, and shipped over 200,000 products to people all over the world. Winner of Time Magazine Best Inventions, included in FastCompany World Changing Ideas 2020, and 6-time Kickstarter success, raising more than $3 million dollars between Kickstarter and Indiegogo. Adrian pleads loyal to the crowd - including that one time he promised to wear leopard print jeans until everyone received their product (seriously, google it). Adrian's 5 core values are: Integrity, Impact, Curiosity, Freedom, and Understanding.

Emma Garner
Head of PR

UK native with a degree in communications and public relations, Emma brings over a decade of experience in fashion and retail to the team. Specializing in luxury goods, fashion and sustainable products Emma has worked with major brands including BCBGMAXAZRIA, La Perla, Rihanna, StriVectin, John Varvatos, and Kenneth Cole.

Jon Wasserman
Head of Supply Chain

NY born and bred, Jon makes sure that all aspects of the supply chain are running smooth in order to get the product to our customers in the most efficient way possible.

Marcus Svensson
Head of eCommerce

Swedish native now living in NYC, Marcus oversees eComm, email, advertising strategy and execution for Solgaard. Marcus focuses on maintaining a high degree of customer engagement which has resulted in over 5X e-commerce revenues year over year.

Sarah Jordan
Head of Finance

Kentucky girl turned Long Islander, Sarah has spent over a decade in the retail industry overseeing finance and operations functions. With degrees in ecomonics and finance, Sarah brings financial planning, inventory management, and audit expertise to the team.

Ana Reis
Sales Manager

Brazilian native now living in NYC, Ana oversees all corporate sponsorships and sales. Ana has been responsible for closing partnerships with major names for Solgaard including Celebrity Cruise Lines, Shopify, Gatorade, and the Dallas Mavericks.

Austin Morales
Content Creator

The man behind the camera. From Oklahoma to the Big Apple, Austin creates viral posts that engage our followers in the discussion of sustainability. Austin's content has tallied millions of views across our social channels. All this and he still has time to tame that mustache!

Brittany Partridge
Executive Assistant

Buffalo gal in the big city, Brittany keeps everyone on schedule and organized.

Chris Cavill
Creative Designer

With a degree in graphic design and over a decade of experience, the UK born, now Vancouver native makes everything we put out look great. Chris takes our sustainable messaging into premium designs that reiterate the need to take care of our planet. It all started when Adrian had an idea for a backpack with a solar panel, he called Chris and they started jamming on ideas over late night calls. Six weeks later they launched Lifepack which raised over $1.2 million.

Show 2 more people
Stephanie Mejia
Customer Support Lead

NYC born and bred, Stephanie keeps a close eye on emails/DMs and comments to make sure our customers are ready for their adventures.

Adrian Nicholas Solgaard Janzen
Principal Executive Officer, Principal Financial and Accounting Officer and Sole Director

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 3 of 6 annual reports (FY2020–FY2025)

Missing: 2023, 2024, 2025

889 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form CApr 9, 20260001825460-26-000002
    EDGAR
  • Form C-UApr 9, 20260001825460-26-000001
    EDGAR
  • Form C-UDec 22, 20250001825460-25-000004
    EDGAR
  • Form C-UDec 22, 20250001825460-25-000003
    EDGAR
  • Form CDec 15, 20250001825460-25-000002
    EDGAR
  • Form C-ARJun 16, 20230001665160-23-001409
    EDGAR
  • Form C-UOct 7, 20220001665160-22-002674
    EDGAR
  • Form C-ARJul 26, 20220001665160-22-002093
    EDGAR
Source: ManualCIK 0001825460DEShare price $0.80

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.