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SpiritHoods

Operating

Spirit Hoods, Inc

Beauty & Fashion · Fashion & Apparel · Los Angeles, CA · Founded 2022

Animal inspired apparel & goods

Post-money valuation ⓘ
$15.1M
As of Dec 2022 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$135,047
Crowd $31K · Private $104K · 2 rounds since 2022
Latest share price
$2.00
Section 4(a)(2) · Common Stock · Apr 2023 offering price

Financials

FY2020–FY2023 · from SEC filings · hover any figure for its source
$4.1M
$124K
2020
$4.7M
$41K
2021
$4.2M
−$707K
2022
$5.0M
−$1.1M
2023
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed*
FY2021 reviewed*
FY2022 unaudited
FY2023 unaudited
Income statement
Revenue
$4,134,466
$4,728,455
$4,196,341
$4,963,972
Cost of goods sold
$1,586,789
$1,747,142
$1,556,130
$1,998,734
Gross margin
62%
63%
63%
60%
Net income
$124,209
$41,189
-$706,948
-$1,126,946
Taxes paid
$7,068
$8,200
$1,531
$4,986
Balance sheet
Cash
$87,861
$246,812
$679,342
$87,046
Accounts receivable
$0
$0
$0
$0
Total assets
$1,448,145
$1,909,635
$2,376,408
$1,493,720
Short-term debt
$1,054,539
$1,700,189
$927,419
$1,186,861
Long-term debt
$279,500
$309,500
$2,153,500
$2,138,317
Total liabilities
$1,334,039
$2,009,689
$3,080,919
$3,325,178
Other
Headcount
—
9
9
10

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$15.0M
pre-money
Reg CF · Common · Jun 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$2.00$1.00$2.00
Jun 2022Apr 2023
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Share counts as of Dec 31, 2023
ClassOutstandingVotes / shareShare of totalLast price
Common Stock7,551,837—100.0%$2.00Apr 2023

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $31.4K / $1.1MInvestors 139Post-money $15.1M

Team

11 people
Latif Chase HamiltonFounder
CEO/Designer, Director, President, Treasurer, Princepal Accounting Officer

With a degree in Japanese/Business, Latif launched his first company straight out of college. It quickly saw financial success hitting $1M+ in the first few years. After exiting he founded SpiritHoods in 2009 and currently leads the company's overall vision, strategic initiatives, product design, and creative content creation. As President of the Board he ensures the Board acts consistently with Board policies. The president chairs and sets the agenda for Board meetings. As Princepal Accounting Officer, he oversees the organization's financial activities, including being responsible for the finance and accounting professionals who perform operational functions. As Treasurer, he creates, implements, and reviews financial policies for the corporation. Reviewing the cash flow and investment activities of the corporation to ensure they're properly managed. He ensures sufficient taxes are paid. Lastly, as director, he manages SpiritHoods day-to-day operations. He is responsible for making decisions regarding the supervision of the entire enterprise as well as products and services.

Marley MarottaFounder
Marketing Director, Secretary of the Board, Board Director

His professional experience as a branding specialist, web designer and marketing consultant have added tremendous value at SpiritHoods, which he co-founded in 2009. Marley currently spearheads the company's marketing & brand strategy. As Secretary of the Board he is responsible for managing all legal documents including minutes of all meetings of the board of the organization. He ensuresthat all notices are duly given in accordance with the provisions of the by-laws or as required by law. He serves as the protocol officer of the board, ensuring that the keeping and posting of meeting minutes, meeting notifications, adherence to open meeting laws, and other procedural requirements are followed legally and ethically. Lastly he keeps record of all Board votes in the business directors office and in an online database that is available to all staff, stakeholders and board members.

Chase Hamilton
CEO, President, Treasurer, principal accounting officer, and Director
Antwan Titus
Shipping Associate

Antwan Titus is an inventory and warehouse wizard who has been with SpiritHoods for about 3 years now. He works diligently in the warehouse on the fulfillment team, ensuring inventory is audited and accurate, shipping outbound customer orders, restocking, and maintaining all the variuos tasks required to keep our HQ operating smoothly!

Arionne Jones
Technical Design Associate

Arionne Jones is our technical design wizard. She learned important skills and established lasting relationships working in contemporary fashion before becoming a Technical Design Assistant at SpiritHood. Having had a background in ethical fashion, we are blessed to have team members that value the importance of moving into sustainable and ethical clothing. Ari Has an A.A. in merchandize product development and when she's not working on SpiritHoods, Ari likes to dance and paint.

Christie Ralph
Art Director

Christie Anderson is a graphic design master who has been working with SpiritHoods for over nine years. From newsletter designs, to custom liners—she has helped brand the company in a fun and cohesive way. Her experience working with a variety of clients includes motion graphics, textile design, and print production. When she isn’t behind a computer, she enjoys camping, wine tasting, and heavy metal.

Erin Lichtman
Customer Service Specialist

Erin Lichtman was born and raised in Los Angeles. Her eclectic resume includes an array of skills that have served her community—from specialty coffee creation to holistic medicine, to home animal care. Her love of animals and her passion for preserving their existence led her to SpiritHoods. With her sunshiny disposition, and innate desire to help others, Erin has established herself as a dependable point of contact in the Customer Service department at SpiritHoods. When she’s not helping loyal customers find their purrrfect Spirit-swag, Erin loves to see live music, find healthy new recipes to cook for her family, or enjoy the ocean on a day off. She is a bookworm, environmental conversationalist, musical encyclopedia, kitchen concocting, nature-loving bohemian.

Matt Gavin
Shipping Lead

Matt Gavin is an inventory and warehouse guru who has been with SpiritHoods for about 7 years now. He oversees the warehouse and fulfillment team, manages inbound product deliveries, ensures inventory is audited and accurate, ships outbound customer orders, and has navigated through some of the most insane Black Friday rushes ever. When Matt’s not holding down the fort, you will likely find him playing with his dog Phoebe, scouring the internet for the latest sneaker drop, playing the drums, or out surfing at one of our beautiful California beaches.

Tasha Hanes
General Manager

Tasha Hanes was destined to work at SpiritHoods. She started off as a customer before becoming an intern and working her way up to her current role as Director of Operations. Having worked in every department of the company, she brings a unique energy and understanding to all facets of SpiritHoods. Tasha is wholly dedicated to ensuring complete satisfaction for both customers and the team. She has an intense love of life that encompasses all aspects—the spiritual, the emotional, social, and mystics. Most importantly, she genuinely loves the brand and being able to see how the product continues to transform the lives of so many, including her own.

Show 2 more people
Wonjin Kim
Production Manager

Wonjin Kim is our production master. A professional with a proven track record of transforming manufacturing and full cycle production in addition to buying and merchandising operations to growing fashion brands of all types. with over 20 years of experience she has re-shaped what is strategically possible for our production..

Michael Marotta
Secretary and Director

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 2 of 4 annual reports (FY2022–FY2025)

139 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-TRMay 1, 20250001665160-25-000930
    EDGAR
  • Form C-ARApr 29, 20240001929121-24-000002
    EDGAR
  • Form C-ARJun 22, 20230001665160-23-001427
    EDGAR
  • Form C-UDec 13, 20220001665160-22-003061
    EDGAR
  • Form C/ANov 3, 20220001665160-22-002859
    EDGAR
  • Form C/ASep 6, 20220001665160-22-002349
    EDGAR
  • Form C/AJul 6, 20220001665160-22-001978
    EDGAR
  • Form CJun 8, 20220001665160-22-001774
    EDGAR
Source: ManualCIK 0001929121DEShare price $2.00

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.