Stella Carakasi

Allan works with his team on the day-to-day marketing operations of the company as well as guiding the broader vision for the brand. His interest in art, photography and the written word has propelled him into a career that encompasses all of his passions, including the environment. As an early fashion disruptor, Allan has been an integral part of the visionary team that launched Two Star Dog, the first US company with a focus on sustainability and environmental consciousness to manufacture and market complete collections of men’s and women’s hemp clothing. He developed a comprehensive marketing strategy to educate the general public, buyers, retailers, and a national sales team on the benefits of hemp and other eco-fibers, as well as the value of sustainability in manufacturing. His efforts have successfully scaled a wholesale business that reached $70M in lifetime sales by 2012. By 2012 he and his partners launched the Stella Carakasi label and scaled the brand to $20M in lifetime sales by 2017. In 2018 Allan took the role as Director of Brand at Stella Carakasi DTC Inc., a new business model focusing on direct-to-consumer sales via e-commerce and in-store sales. As Director of Brand, he collaborates on creative strategy with a highly motivated marketing team to create a consistent and compelling brand experience through all sales channels and social media. He creates written content, digital imagery and sales tactics to produce effective brand architecture.

Stella has been a visionary entrepreneur and business partner since 1993 when the Two Star Dog label was launched, the first US company to develop and market a complete men’s and women’s collection made from hemp. An early eco fashion disruptor, she practices sustainable manufacturing processes and scaled a wholesale business to $70M in lifetime sales by 2012 before exiting. By 2012 she and her partners launched the Stella Carakasi label and scaled the brand to $20M in lifetime sales by 2017. In 2018 Stella took the role as Creative Director at Stella Carakasi DTC Inc., a new business model focusing on direct-to-consumer sales via e-commerce and in-store sales. Stella has cultivated her remarkable design talent through an extensive fashion career, designing for men and women across all fabric categories after graduating from design school. Her expertise in technical and creative design are a product of 25 years in the apparel space. Her attention to detail and approach to craftsmanship is reflected in every style she produces, be it a fully fashioned knit sweater, a jersey tee, or a complex jacket. Early in her career, she mastered garment dyeing, domestic production and distribution, and moved on to building two international brands selling across the United States, Canada, Europe and Australia. She oversaw creative direction, managed the technical design team, was involved in branding, marketing and retail store designs, all while traveling internationally to sourcing and trade shows. A testament to her high productivity, she managed to create over 240 new styles per year - broken into 8 smaller seasonal collections. She is extremely passionate about creating a more positive fashion experience for the many women that feel left out of the fashion conversation. Stella intends to further disrupt the fashion industry by solving a much larger problem which is size inclusivity.

Steven has been a visionary entrepreneur, business partner and CEO since 1993. As CEO of Two Star Dog Inc., the first US company to develop and market a complete men’s and women’s collection made from hemp, Steven successfully scaled the business to $70M in lifetime sales by 2012, before exiting. By 2012 he and his partners launched the Stella Carakasi label and under his leadership the brand scaled to $20M in lifetime sales by 2017. In 2018 Steven took the role as CEO at Stella Carakasi DTC Inc., a new business model focusing on direct-to-consumer sales via e-commerce and in-store sales. His exceptional capacity to identify opportunities and drive innovation has been the motivational force behind the company’s continued success. As a dynamic, results-oriented leader with a strong track record of team building and performance improvement he has created a culture of highly engaged employees with an impressive retention rate. His superior interpersonal skills, and experience in contract negotiations and strategic alliances have proven successful in resolving multiple and complex issues: sales, human resources, legal, financial and operations. Steven’s pragmatic approach to strategy, vision and mission planning has prepared him to pivot the company into a direct-to-consumer business model and navigate the new retail landscape.

With nearly 20 years of experience in product development, sourcing, production and supply chain strategy Emily’s breadth of knowledge is expansive and diverse. Highly motivated, she is a strategic and goal-oriented leader capable of inspiring individuals and teams to do their best work. By providing high impact systems to achieve optimal business results, Emily’s outstanding organizational and time management skills combined with her high degree of flexibility have helped realize the company’s vision. With a proven track record for developing long-standing working relationships with cross-functional business partners, her skills in collaborating with global vendors, and meeting company goals and milestones have been an indispensable part of the organization’s continued success.

Yarra oversees all sales channels and leads the marketing planning and budgeting for Stella Carakasi DTC while actively collaborating with leadership to identify, embrace and promote brand differentiators and benefits for each area of responsibility. Her passion for technology to create improved operating efficiencies and a competitive market position was instrumental to the company's transition from a wholesale to direct-to-consumer business model. She works closely with key internal and external partners to identify opportunities and leverage marketing spend. She leads the creative, merchant and inventory teams to meet all marketing goals and objectives. Utilizing her 16-year tenure in retail management, Yarra’s primary focus is centered on creating a positive customer experience at every touchpoint as well as ensuring the marketing strategies exceed customer expectations.

Jimmy is a successful serial entrepreneur. His expertise is in e-commerce, specializing in Facebook and Instagram advertising. He has built several 7-figure e-commerce businesses of his own from the ground up and is at the forefront of innovation in the digital advertising space. He has extensive knowledge and experience in leveraging the Facebook algorithm to produce profitable returns on ad spend through social media advertising. Jimmy is joining the Stella Carakasi team in order to rapidly scale revenue from online sales, as well as expand global customer acquisition and increase website traffic and conversion rates.

Mali is a highly accomplished, results-driven senior accounting and financial management executive with more than 25 years of progressive experience in finance and operations management. She is responsible for the overall financial strategy and direction at Stella Carakasi DTC. Her responsibilities include analyzing and summarizing the company’s financial standing in accordance with regulatory guidelines and advising leadership on long-term business and financial planning. Mali has developed and managed the processes for financial forecasting and budgets, as well as providing strategic recommendations to the CEO and members of the executive management team. Mali utilizes her financial expertise to deliver effective solutions and enthusiastically embraces organization-wide challenges by approaching systematic resolutions from many angles.

Teo specializes in creating systems and automating sales processes online. He started digital marketing in 2008 full time where he was able to generate sales and build several multi-million dollar businesses. Having hired over 400 people, his specialty is scaling direct-to-consumer brands using various advertising platforms such as Facebook, Youtube, and Google. He is also an expert in email marketing, native advertising and display ads. In his spare time, he travels the world speaking at marketing events and coaching business leaders to create, manage and execute marketing strategies for online businesses.