
Strengths, Inc.
OperatingSoftware & AI · AI · Provo, UT · Founded 2017
A Human Potential Platform that uses technology to help people be their best
Financials
FY2017–FY2019 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Principal holders% as the filing states it, Jun 24, 2020
- MeAndTi, LLC7,000,000 Class A Common Stock59.1%of votes
- MeAndTi, LLC3,000,000 Class B Common Stock59.1%of votes
Sold to the crowd
- Reg CF · Jan 2020410,938 shares at $0.65$267.1K· 235 investors
- Reg CF · Jun 2020357,130 shares at $0.75$267.8K· 228 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
8 people
Soar Co-Founder and President of Soar SmartAudio, Clint Carlos is a serial tech entrepreneur with multiple successful exits from HR Technology related SaaS companies. Carlos spent 6 years in workplace strategy consulting at Gallup where he became the firm’s youngest Partner, with global accountability for client engagements at Google, Facebook, P&G, Kraft, Waste Management, and went on to lead several key innovation initiatives.

Paul Allen has founded eight companies during more than two decades as a tech entrepreneur. His first company was Infobases, a CD ROM publishing company known for its religious and educational content. This electronic content publishing business led directly to his next company, Ancestry.com, which he co-founded in 1997. Paul devised Ancestry’s content subscription business model. He also pioneered many of the internet marketing channels that Ancestry has used to become one of Utah’s most valuable companies. In 2007 he founded FamilyLink, whose Facebook apps for families “went viral” and attracted more than 120 million users by 2010. From 2012-2017, Paul lived in Washington D.C. where he worked for Gallup and oversaw the “global strengths movement” based on the StrengthsFinder 2.0 assessment. His latest company, Strengths, Inc., is partnering with Gallup to go beyond the 16 million people who have discovered their strengths, and reach many more people throughout the world. Paul taught entrepreneurship for two years at Utah Valley University and internet marketing for two years at BYU. He was an Ernst & Young Utah Entrepreneur of the Year in 2000, and the MarketingSherpa national Entrepreneur of the Year in 2008. He is a fellow of the Utah Genealogical Association, and was named a Cyber Pioneer in 2010 by the Cyber Law Section of the Utah State Bar. He was the honored alumnus of the BYU Humanities College in 2016, having graduated in 1990 with a BA in Russian. Paul and his wife Christy live in Provo. They have eight children and four grandchildren.

Peter has been brought in to companies to take sluggish sales and knock them out of the park. A brilliant strategist, accomplished trainer, and next-level salesman, he has been able to pull bottom lines out of the red and into the black at blinding speeds. Peter leads our Coaching Platform.


Brandon is a finance leader with a strong track record of raising capital at three different hyper-growth companies: Insidesales.com, NetDocuments, and Vivint. He has experience in all areas of finance including investor relations, reporting, mergers and acquistions, and helping to raise series B through E.

Mark Tucker is an Alexa Champion and Bixby Premier Developer and currently the Senior Architect - Voice Technology at Soar.com. He is a software developer and architect with 25 years experience and started his voice-tech journey in 2016 when there were only 4,000 skills in the Alexa Skills Store. He has worked at 2 startups creating innovative voice experiences for customers and finds time to create his own Alexa Skills and Bixby Capsules.

Mr. Israelsen is an experienced attorney and businessman with deep roots in the practice of law, business, innovation, technology, education and the Internet. He is well known for his leadership in transforming the practice of law to embrace the realities of technology innovation and has championed the use of technology and law to enable individuals, entities, and ecosystems to participate in the global economy. Mr. Israelsen was President of the Utah Chapter of Maverick Angels. Later, as co-founder of GEDIH, Inc., Mr. Israelsen, works directly with innovative companies to prepare and help them raise money on a global basis from different sources to match their strategic goals and objectives. Mr. Israelsen also works with investors of different capacities and interests on a global basis to fund innovation.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 7 annual reports (FY2019–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 16 filings on EDGAR- Form DAug 27, 20260001800456-26-000012EDGAR
- Form DAug 25, 20260001800456-26-000010EDGAR
- Form DAug 25, 20260001800456-26-000011EDGAR
- Form DAug 25, 20260001800456-26-000009EDGAR
- Form DAug 24, 20260001800456-26-000008EDGAR
- Form DAug 24, 20260001800456-26-000007EDGAR
- Form DAug 24, 20260001800456-26-000006EDGAR
- Form DAug 20, 20260001800456-26-000004EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.
