Sugarfina
OperatingSugarfina, Inc.
Food & Beverage · Packaged Food · El Segundo, CA · Founded 2019
Candy made for grown-ups
Financials
FY2019–FY2025 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round. Dotted grey bars are our estimate for rounds that didn't state one: the round's share price × the shares outstanding in its filings. Same measure as blue, but rougher. Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth, so don't compare them with the other bars.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines, and each class is drawn as its own line.
Cap table
Share counts as of Dec 31, 2025These classes don't convert into each other and last sold at very different prices, so their share counts can't be added up into ownership percentages. Compare them by price instead.
| Class | Outstanding | Votes / share | Liquidation | Dividend | Last price |
|---|---|---|---|---|---|
| Series A Preferred Stockpreferred | 800,000 | 1 | paid 1st | 12% cumulative | $10.00Jun 2021 |
| Series B Convertible Preferred Stockpreferred | 4,980 | 1 | 1× · paid 2nd | 6% | $1,000.00Apr 2024 |
| Series C Convertible Preferred Stockpreferred | 4,285 | 1 | — | 6% cumulative | — |
| Common Stock | 17,989,644 | 1 | — | — | — |
Principal holders% as the filing states it, Apr 30, 2026
- Paul L. Kessler687,539 Series A Preferred Stock85.9%of Series A Preferred
- Diana Derycz-Kessler687,539 Series A Preferred Stock85.9%of Series A Preferred
- Diana Derycz-Kessler10,568,178 Common Stock58.2%of
- Paul L. Kessler10,568,178 Common Stock58.2%of
- Intracoastal Capital LLC700 Series B Convertible Preferred Stock14.1%of Series B Convertible Preferred
- Hans L. Christensen500 Series C Convertible Preferred Stock11.7%of Series C Convertible Preferred
- Patrick Moore500 Series B Convertible Preferred Stock10.0%of Series B Convertible Preferred
- Green Coast Capital500 Series B Convertible Preferred Stock10.0%of Series B Convertible Preferred
- Patrick Moore177,838 Common Stock1%of
Sold to the crowd
- Reg A+ · Jan 2021433,841 Common Stock at $10.00$4.3M· 2,654 investors
- Reg CF · Jun 202191,419 shares at $10.00$914.2K· 626 investors
- Reg CF · Feb 2023Crowd SAFE$119.7K· 86 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
11 people
Ms. Diana Derycz Kessler has 20 years of experience serving as a principal investor in Bristol Capital Advisors with investments in growing public and private companies in a variety of sectors. Through her investment activities, she has taken on active operational roles, including a 17-year tenor as Owner, CEO, and President of the Los Angeles Film School where she significantly grew the school’s size and presence to become a leader in media arts education. Ms. Derycz Kessler also has extensive experience in strategy, business operations, corporate governance, legal affairs. She holds a Law Degree from Harvard Law School and a Master’s Degree from Stanford University.
Mr. Paul Kessler is Principal, Portfolio Manager and Founder of Bristol Capital Advisors and has extensive experience with emerging growth companies and plays an active role in guiding both company boards and executives. He is well versed at identifying deep value activist opportunities in a variety of industries and has broad experience in finance, actively sourcing and identifying investment opportunities, and negotiating, structuring, and restructuring investment transactions with emerging growth public companies. Mr. Kessler has guided and overseen over 650 investment transactions and co-founded Start Engine, LLC, the largest technology incubator in Los Angeles which has launched over 50 technology companies since its inception.
Scott LaPorta is a proven senior executive with a record of driving outstanding performance within highly competitive and aspiration driven consumer businesses/brands including Levi Strauss, Hilton, Marriott, Bolthouse Farms, and most recently GT’s Kombucha. Scott provides strategic vision as well as the creative and disciplined operational leadership. He has successfully developed and commercialized under managed businesses into high growth enterprises while expanding margins and building capability. Mr. LaPorta has raised over $30 billion of capital and led or co-led over $10 billion of M&A activity as a CFO of operating companies in the hospitality, lodging, and casino industries. He has also led two IPO spin-off transactions. Scott took on a turnaround role at Levi Strauss that included leading strategy, planning, and restructuring and then ran three divisions of the company. Mr. LaPorta successfully led the commercialization, growth, and eventual sale of the Bolthouse Farms fresh food and beverage business at a category-leading exit multiple for a private equity firm. Mr. LaPorta holds an MBA in Finance and Marketing from Vanderbilt University and a BS in Accounting from the University of Virginia While he was at Virginia Scott was a collegiate baseball pitcher.
Brian Garrett is currently our Vice President of Finance and IT. He joined the Company in January 2021. He adds over 17 years of experience leading accounting and finance teams and over 10 years of financial reporting experience for publicly traded companies. Prior to the Company, he served as Controller of Eagle Pipe, LLC from July 2017 to January 2021. He previously served as Controller at Elite Compression Services, LLC from May 2014 to June 2017, as Assistant Controller at Genesis Energy, L.P. from 2007 to 2014 and held various audit and assurance services roles at Deloitte from 2003 to 2007. He is a licensed CPA in the state of Texas and earned a BBA and MS in Accounting from Texas A&M University in College Station, TX.
Debra has been in the role since the launch of the company on November 1, 2019. Prior to joining us, she served as the head of Human Resources at the Los Angeles Film School from August 2016 to August 2019. In that position, she oversaw 400 employees at two different campuses as an HR department of one. Prior to that she held the position of Head of Human Resources for various entertainment companies and ran her own HR consulting firm, spanning from May 2004 to July 2016. She holds a B.A. in Political Science from California State University, Northridge, and is currently working on her Master’s Degree in Human Resources Management at the University of Southern California.
Fiona advises the company on legal matters arising in the ordinary course of business. Fiona previously served as In-House Counsel and Contracts Manager for Neoteryx LLC, a blood microsampling innovator, where she worked to promote the adoption of the novel Mitra ® device in the United States and Europe. Prior to that she was Assistant to In-house Counsel at Phenomenex Inc., an international manufacturer of liquid and gas chromatography instruments, where she assisted counsel with a variety of legal matters across the company’s many offices and subsidiaries prior to the company’s acquisition by Danaher Corporation. Fiona holds an LLB (Bachelor of Laws) from the University of Bristol, UK, an Legal Practice Course certificate from the University of Law, UK, and graduated from UCLA School of Law, with her Master of Laws. Fiona is admitted to practice law in the State of California.
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Jessica is a founding employee of Sugarfina and manages wholesale sales to department stores, hospitality, home & housewares, and liquor accounts. She is an inspiring and results-oriented leader who has over 15 years of experience in sales management, wholesale and production. Jessica’s entrepreneurial and creative spirit are the cornerstone of her success in creating strategic brand partnerships, developing new business, expanding existing partnerships and driving sales revenue. Prior to Sugarfina, Jessica was Director of Fundraising for the Lili Claire Foundation and directed many high-profile events including the Nevada Wild Fest. During her time in New York, Jessica was the merchandising and marketing manager for Robert Comstock, a luxury menswear apparel brand. Jessica holds a BA in Photography & Graphic Design.
Names and titles as disclosed on SEC Form 1-A, SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 1 of 5 annual reports (FY2021–FY2025)
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
View all 44 filings on EDGAR- Form 1-SASep 25, 20260001104659-26-110849EDGAR
- Form DAug 18, 20260001824123-26-000002EDGAR
- Form DAug 18, 20260001824123-26-000003EDGAR
- Form DAug 14, 20260001824123-26-000001EDGAR
- Form 1-UJun 3, 20260001104659-26-070063EDGAR
- Form 1-KApr 30, 20260001104659-26-052298EDGAR
- Form DDec 16, 20250001824123-25-000002EDGAR
- Form 1-UDec 4, 20250001104659-25-118376EDGAR
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.