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Sun50

Operating

Sun50, LLC

Retail & Consumer · E-Commerce · Eagan, MN · Founded 2018

Sun protection apparel USA made

Post-money valuation ⓘ
$50.2M
As of Jul 2022 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$1,058,188
Crowd $99K · Private $959K · 2 rounds since 2021
Latest share price
$1.01
Reg CF · Preferred Stock · Mar 2022 offering price

Financials

FY2019–FY2021 · from SEC filings · hover any figure for its source
$10K
−$493K
2019
$147K
−$723K
2020
$307K
−$587K
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2019 reviewed
FY2020 reviewed
FY2021 reviewed
Income statement
Revenue
$10,034
$147,106
$307,254
Cost of goods sold
$1,806
$31,325
$73,134
Gross margin
82%
79%
76%
Net income
-$493,451
-$723,352
-$587,348
Taxes paid
$0
$0
$0
Balance sheet
Cash
$145,308
$83,888
$12,009
Accounts receivable
$0
$0
$0
Total assets
$330,597
$347,592
$370,670
Short-term debt
$189,453
$363,745
$408,596
Long-term debt
$580,042
$542,397
$466,701
Total liabilities
$769,495
$906,142
$875,297
Other
Headcount
—
12
8

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$50.1M
pre-money
Reg CF · Preferred · Mar 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$1.01$0.505$1.00
Jun 2021Mar 2022
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Principal holders% as the filing states it, Mar 17, 2022

  • Owned Christie + Jim, Inc.4,000,000 shares100.0%of company
  • owns50.0%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $99.2K / $1.1MInvestors 45Post-money $50.2M

Team

15 people
Christie CovarrubiasFounder
Co-Founder, CEO, and Director

Leveraging her extensive retail background, which includes executive management positions in sales, marketing, and public relations, Christie is the driving force behind Sun50. She brings passion, transparency, and her prior leadership success, which includes the sun protection clothing industry, to the guide the team. University of California, Santa Barbara Bachelor of Arts, Law & Society

Ashley Hadfield
Director of Ecommerce & Marketing

Ashley blends her significant expertise in the sun protection clothing industry, hospitality, and digital marketing, for an optimum on-line and mobile shopping experience for our customers. Her eCommerce management includes business planning, content strategy and development, promotional campaigns and website design, customer service, web analytics and web technologies for our main channel and Amazon. The Art Institutes International Minnesota Bachelor of Science, Fashion & Retail Management

Sharia Washington
Director of Corporate Sales & Partnerships

A former Division one, NCAA athlete with over 20 years of coaching experience and a NASM (National Academy of Sports Medicine) Certified Personal Trainer, Sharia leads the athletic division of Sun50. Utilizing her retail management experience with luxury fashion brands, which includes Tod’s, Sharia is instrumental in performance testing of our fabrics on athletes, athletic style development, and all sports-related initiatives. Bonus, she is fluent in Italian! Temple University, Philadelphia, Pennsylvania Bachelor of Business Administration, International Business

Angela Twohy
Product Development & Sourcing Director

Our fabrics set us apart from all other brands for their quality and integrity. Angela sources the most eco-friendly fabrics in the industry which are gentle to the touch, comfortable to wear and provide the highest levels of chemical-free UPF 50+ sun protection. With her extensive experience in the sun protection clothing industry and retail management background, Angela manages sourcing, logistics, production cost and scheduling, 3rd party UV testing of our fabrics, as well as our Skin Cancer Foundation Seal requirements. The Art Institutes International Minnesota Bachelor of Arts, Retail Management

Antwan Bùi
Design & Fit Director

Antwan has been designing clothes since the age of 12. His experience highlights include the launch of his own brand, Neiman Marcus, and couture custom-made designs. Bringing his clothing design skills, understanding of garment construction, pattern-making expertise, knowledge of human body shapes and fashion trends, Antwan has elevated Sun50 and showcases the true beauty of our one-of-a-kind fabrics.

Julie Anderson
Business Development Director

Customer service and interpersonal skills are part of Julie's DNA. Her background in the sun protective clothing industry and service roles in the public and private sectors, are instrumental to our five-star customer service experience. Julie is front facing to our customers, business partners, wholesale accounts and vendors.

Kylie Imholte
Designer & Community Relations

As a graphic designer, Kylie collaborates with our marketing and product design teams, creating custom prints and marketing collateral from concept to completion. Kylie is also responsible for the management and successful growth of our Twitter, LinkedIn and TikTok channels which includes content, engagement and organic growth.

Lyle Heikes
Customer Liaison

As a former teacher, Lyle elevates the level of assistance we provide vendors and customers, with his patience, professionalism, and "people-first" attitude. Additional responsibilities include inventory management, order fulfillment and warehouse supervision. Minnesota State University, Mankato Bachelor of Arts, Education

Madison Hibbs
Social Media & Community Events Manager

Madison is responsible for the management and successful organic growth of our social media channels, campaigns, blog content and influencer relations. Additional responsibilities include graphic design for marketing projects, development of weekly email campaigns, and photoshoot coordination. University of St. Thomas, St. Paul, Minnesota Bachelor of Arts, Strategic Marketing

Show 6 more people
Myrtle Monroe
Sun50 Mascot

As long as my bed remains fluffy, the treats keep flowing, and someone throws my mini tennis ball, it's been a great day at the office. Truth be told, I AM the culture.

Cassie Warner
Board Member

Cassie is the Chief Financial Officer/Sr. Vice President for a national construction company which is ranked among the top US companies in the industry. Throughout her career and as a board member for several non-profit organizations, Cassie’s expertise, leadership, and troubleshooting of financial risks has led to successful growth and sustainability. Advising Sun50 on financial controls, workflow management and budgeting controls has positively influenced operational decision making and business strategy. 2019 Top Women in Finance 2020 Luther College Distinguished Service Award Luther College, Decorah, Iowa Bachelor of Arts, Accounting & Economics

Jeff Milkie
Board Member

Jeff is the Founder and Managing Director of GRM Capital, LLC, a middle-market investment bank focused on mergers & acquisitions (“M&A”), private debt and equity capital raises, and strategic capital markets advisory. With over 20+ years of corporate finance and investment banking experience, Jeff has advised on numerous public and private debt and equity investments and M&A assignments. His expertise in multi-billion dollar global corporations, middle-market companies, and venture-level organizations across multiple sectors including consumer goods and services, retail, manufacturing, distribution, business services, healthcare, media, and technology brings robust experience Sun50’s growth plan. Jeff steers the company towards a sustainable future by adopting sound, ethical, and financial management policies. MBA The University of Texas, Austin The Red McCombs School of Business University of Wisconsin, Eau Claire Bachelor of Business Administration, Accounting

Jim Lockhart, CPA, JD, LL.M.
Board Member

As a partner in a national CPA firm, Jim is the National Real Estate Practice leader firmwide. With a proven track record successfully building teams and companies, formulating and executing strategies, and growing revenue and profitability, Jim brings his expertise to the team, collaborating on strategic initiatives to move the company forward and grow the brand. B.S. Bus. Admin., JD, University of SD LL.M., New York University, School of Law Real Estate CPA of the Year 2020, Minnesota Real Estate Awards

Mark Hoiland
Board Member

Mark brings his extensive finance and banking experience to the Sun50 board. His experience includes AT&T Capital, Richfield Bank, Platinum Group, and Bank Vista. While working with Bank Vista, Mark was introduced to Sun50. He was so impressed the business plan he joined the board upon his retirement from banking. Augsburg University, Minneapolis, Minnesota Bachelor of Arts, Business & Communications

Jim Lockhart
Director

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 5 annual reports (FY2021–FY2025)

45 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-UJul 29, 20220001665160-22-002114
    EDGAR
  • Form C/AJun 28, 20220001665160-22-001908
    EDGAR
  • Form C-ARApr 28, 20220001665160-22-001043
    EDGAR
  • Form C/AApr 25, 20220001665160-22-000795
    EDGAR
  • Form CMar 17, 20220001665160-22-000485
    EDGAR
Source: ManualCIK 0001915726MNShare price $1.01

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.