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Tanoshi, Inc.

Operating

Software & AI · Oakland, CA · Founded 2016

Providing an equitable digital education for every child

Post-money valuation ⓘ
$30.1M
As of Nov 2021 · from Reg CF Offering (2021) · pre-money + amount raised, not a traded price
Total raised
$71,797
Across 1 round since 2021
Latest share price
$3.00
Reg CF · Common Stock · May 2021 offering price

Financials

FY2019–FY2020 · from SEC filings · hover any figure for its source
$442K
−$3K
2019
$1.0M
−$116K
2020
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2019 reviewed
FY2020 reviewed
Income statement
Revenue
$442,248
$1,046,879
Cost of goods sold
$313,174
$758,050
Gross margin
29%
28%
Net income
-$2,785
-$115,567
Taxes paid
$44
$800
Balance sheet
Cash
$105,220
$371,328
Accounts receivable
$14,158
$42,700
Total assets
$273,064
$489,685
Short-term debt
$390,639
$722,827
Long-term debt
$0
$0
Total liabilities
$390,639
$722,827
Other
Headcount
—
5

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$30.0M
pre-money
Reg CF · Common · May 2021

Blue bars are the pre-money valuation the company stated for a priced round.

Cap table

Share counts as of Mar 31, 2020
ClassOutstandingVotes / shareShare of totalLast price
Common stock6,895,000—100.0%$3.00May 2021

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $71.8K / $1.1MInvestors 140Post-money $30.1M

Team

6 people
Brad JohnstonFounder
CEO, Chairman Board of Directors and Co-Founder

Co-founder, Chairman, CEO, and CTO of Tanoshi. Over 17 years of experience in the consumer electronics industry. Worked for Vizio and Toshiba. Consulted for Dell, HP, Intel, Fujitsu, Logitech, and more. I developed and launched dozens of consumer electronic products. Former International Rotary Scholar.BA in Economics and Political Economy from Pitzer College, Member of the Claremont Colleges. Master Degree in Commerce, with a minor in Marketing from University of Sydney, Australia. Professionally I developed and led a strategic initiative that grew retail CE product sales from $500K per year to over $20 million a year in only two years while working for Toshiba. And I have led development of an award-winning line of touchscreen laptops and all-in-one computers while at Vizio. But why Tanoshi? My father was an entrepreneur, my sister and mother were public grade school teachers. We grew up in poverty and I started saving for college when I was 12. My career and later Tanoshi grew from my own life experiences a result, I founded a startup that generated over $1 million in sales in its first full calendar year on the market and has quickly become a leader in kids computing space.

Greg SmithFounder
Co-Founder and Director of Fun

Co-Founder of Tanoshi. Lucky enough to have grown up with computers and the internet. After teaching most of his family and friends how to use computers, moving into quality assurance was a natural progression. Began working with Mattel, Broderbund and Printmaster, and then onto companies such as HP and Xerox. Helping to make a better customer experience had become a passion. When given the chance to lead the voice of Parents at Tanoshi it was an obvious "Yes"

Josh TraubFounder
COO, General Counsel and Co-Founder

COO, GC, and Co-Founder of Tanoshi. Oversees legal, risk management, logistic, HR, finance, and day-to-day operations. BS Computer Sci Georgia tech, MS in HST Ivan Allen College, J. D. Georgia State College of Law, LL.M. Santa Clara University School of Law 15+ years experience as a transactional attorney; guided companies on start-up, licensing, intellectual property, and non-profit issues. I was raised in a household of educators. My father spent his life innovating both educational products and teachers' tools to make learning fun and excellence achievable for all kids. As a result, I internalized at an early age that innovation in design matched with understanding the different ways kids learn, that there are multiple intelligences, is a key factor in expanding educational success to all children. Originally educated as a computer scientist and historian of technology, I began my law career 18 years ago with a focus on intellectual property. I worked with artists, writers, and inventors to secure their legal rights, before returning to law school to get a Legal Masters (LLM). After my LLM I earned my corporate attorney stripes with my first in-house legal job at the sales platform conversion start-up TrialPay before opening my own firm focused on start-ups and IP law. However, I never forgot my roots in the value of education. By joining Tanoshi in 2017 I brought the passionate lessons about the education of my youth and my career together – now I help expand educational access and achievement through technology.

Lisa LoveFounder
CMO, Board Member and Co-Founder

CMO and Co-Founder of Tanoshi. Oversee the planning, development, and execution of the marketing strategy for Tanoshi. I received my MBA in Marketing at the HBCU, Clark Atlanta University. Their motto, "I'll find a way or make one” has become my attitude as I navigate life’s journey. My mom taught in the Los Angeles Unified School District for 50 years, mainly the primary grades. She taught in South Central where many of her students fell behind. I watched my mom persevere through systemic challenges just to bring her students up to grade level. My dad was an engineer and worked for IBM during my childhood. I grew up seeing the benefits of technology and more specifically, the advantages of a computer. Over the years, my parent’s passion for education and technology not only opened my eyes to the issues surrounding our education system, but also how I can do my part to help solve these issues through technology. Later, after B-School over 20 years ago, I began my career working for Fortune 500 CPG (consumer packaged goods) companies, including Heinz and Del Monte in brand and product marketing. I managed a portfolio of brands that generated revenue of up to $75M. I spent 11 years working for the #1 online retailer of wine where I wore many hats and worked in various departments throughout my tenure including operations, merchandising, and partnerships. I later spent time as a marketing consultant and helped numerous businesses and non-profit organizations accomplish their goals. I am passionate about giving all kids a fair chance to succeed.

Elizabeth Xu
Board member

Dr. Elizabeth Xu is a global technology and digital transformation leader, public company board member, and officer, a C-level executive with 20+ years of experience & track record of technology & product strategy/execution & customer satisfaction success. A Stanford University lecturer, she taught big data, global operation and leadership classes, authored a textbook and developed course material. She frequently speaks at industry conferences/events. Dr. Xu was the 2013 Women of Influence of Silicon Valley, 2017 WITI Hall of Fame winner, and received 10+ other awards such as Female Technologist of the year, Female Executive of the Year. A community leader, Dr. Xu is an Advisory Board member of WITI & Chairman and board member of Be the Change Foundation; a dedicated mentor for students at Peking University, MIT, Stanford & Berkeley Universities.

Purnam Sheth
Board member

Purnam Sheth is a technology executive leading high-performance software engineering teams to deliver disruptive products. He loves building great products and teams, leading complex software platforms, product architecture, and cross-functional leadership while innovating and disrupting the market. 3X winner of Cisco's Pioneer Technology Award ("Emmy Award for Engineering") from CEO @John Chambers. Technology innovation, stellar execution, and cross-functional leadership delivering products in High Availability and Software Modularity for all switching and routing products. Engineering Executive with a proven track record delivering award-winning products, building strong teams and partnerships, internal and external ecosystem partners. Energetic and tenacious with an accomplished background focused on Engineering, Architecture, and Solutions with operational excellence.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 5 annual reports (FY2021–FY2025)

Missing: 2021, 2022, 2023, 2024, 2025

140 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-UNov 2, 20210001665160-21-001949
    EDGAR
  • Form C/ASep 17, 20210001665160-21-001653
    EDGAR
  • Form CMay 5, 20210001665160-21-000901
    EDGAR
Source: ManualCIK 0001856949DEShare price $3.00

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.