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Taste Labs

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Taste Labs, Inc

Media & Entertainment · New York, NY · Founded 2018

AI Powered Personalized Recommendation

Post-money valuation ⓘ
$8.4M
As of Nov 2023 · from Reg CF Offering (2023) · pre-money + amount raised, not a traded price
Total raised
$926,985
Crowd $852K · Private $75K · 4 rounds since 2018
Latest share price
$1.09
Reg CF · Common Stock · May 2023 offering price

Financials

FY2017–FY2025 · from SEC filings · hover any figure for its source
$12K
−$127K
2018
$63K
−$557K
2019
$16K
$16K
2020
$19K
−$368K
2021
$26K
−$127K
2022
$86K
−$166K
2023
$303K
−$69K
2024
$362K
$31K
2025
RevenueNet income — beside revenue when positive, below the line when a loss

Chart shows the most recent 8 fiscal years; 1 earlier year is in the table below.

Metric
FY2017 reviewed
FY2018 reviewed
FY2019 unaudited
FY2020 unaudited
FY2021 reviewed
FY2022 reviewed
FY2023 unaudited
FY2024 unaudited
FY2025
Income statement
Revenue
$0
$11,618
$63,123
$16,334
$18,601
$26,019
$86,101
$303,175
$362,455
Cost of goods sold
$0
$0
$0
$0
$0
$0
$0
$0
$223,174
Gross margin
—
100%
100%
100%
100%
100%
100%
100%
38%
Net income
$0
-$126,612
-$556,731
$16,334
-$368,159
-$126,571
-$165,936
-$69,066
$30,615
Taxes paid
$0
$0
$450
$0
$0
$0
$0
$0
$3,487
Balance sheet
Cash
$0
$6,625
$86,949
$6,985
$57,564
$12,899
$24,895
$15,084
$45,698
Accounts receivable
$0
$30,000
$48,250
$45,250
$42,368
$5,952
$8,233
$0
$420
Total assets
$0
$36,625
$135,199
$52,235
$99,932
$18,852
$39,080
$15,504
$46,119
Short-term debt
$0
$162,637
$6,820
$55,394
$124,889
$143,493
$185,983
$231,474
$231,474
Long-term debt
$0
$0
$757,424
$758,174
$758,174
$758,174
$758,174
$0
$758,174
Total liabilities
$0
$162,637
$764,243
$813,568
$883,063
$901,667
$944,157
$231,474
$989,648
Other
Headcount
—
2
2
4
2
2
2
2
2

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$5.0M
pre-money
$8.3M
pre-money
Reg CF · Common · Feb 2021
Reg CF · Common · May 2023

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$1.09$0.545$0.69
Feb 2021May 2023
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Cap table

Principal holders% as the filing states it, Apr 24, 2023

  • John Lin3,000,000 Common Stock40.8%of company
  • Justin Messina3,000,000 Common Stock40.8%of company

Sold to the crowd

From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.

Fundraising history

Raised $142.4K / $535KInvestors 124Post-money $8.4M
Raised $342.9K / $535KInvestors 360Post-money $5.4M
Raised $366.7K / $850KInvestors 117
Raised $75KInvestors 1

Team

9 people
John LinFounder
CEO & Board Director

John is a data-nerd with over 15 years of experience in analytical and marketing tech. Early in his career, John ran marketing programs for brands including Xbox, Starbucks, Neimen Marcus, and Essentia Water. During that time, he oversaw analytics for CRM programs that combined for +10MM customers. John also consulted for a long list of technology companies including Materialise, Upflex, Pentair, MadeClose, Drawbridge Networks (Acquired by Fortinet), and Cue.

Justin MessinaFounder
CTO & Board Director

Justin is a seasoned CTO with 16 years of experience as a full-stack engineer. Earlier in his career as the Head of Technology at Square Tomato, he managed the tech team and designed CRM automation processes for brands such as Starbucks and Corbis. He has also created a wide range of technologies including UGC-ready databases, merchant portals, e-commerce management, and social media platforms.

David Shilane
Chief Data Scientist

David Shilane brings 18 years of data science experience to his role at Taste Labs. He has worked on recommendation systems in social media, online dating, and EdTech. He's also a faculty member at Columbia University's Applied Analytics program. He holds degrees from Stanford University and a PhD from UC Berkeley. His role at Taste Labs involves algorithm refinement and data feature development.

Aaron Hoffman
Head of Data Products

Aaron Hoffman joined Taste Labs after a stint as EVP, Analytics and Statistics at Solstice Studios. He has experience in TV, media planning, and digital technologies, and was the founding architect of Magid’s EmotionalDNA® product. His role at Taste Labs focuses on B2B business and data product development.

Adam Weiss
Advisor - Revenue

Adam Weiss, former General Manager & SVP of Rakuten Marketing, brings 20 years of performance marketing experience to Taste Labs. He has been a keynote speaker at various advertising and marketing conferences. He advises Taste Labs on monetization strategy and lead-gen business development.

Bruce Friend
Data Analytics & Sales

Bruce Friend is a seasoned data intelligence executive with over 30 years of experience. Most recently, he held dual roles at Screen Engine/ASI as Chief Product and Innovation Officer and Chief Data Monetization Officer. Previously, he boosted revenue at Ipsos OTX MediaCT's Insights practice and held senior positions at Sony, MTV, HBO, and Disney. At Taste Labs, Bruce guides our direction in data analytics and sales.

Kate Taylor
Public Relations

Kate Taylor brings 18 years of experience in marketing, events, PR, and brand strategy. She has worked in the FMCG, tech, and entertainment industries in LA and London. She specializes in event management, production, sponsorship, festival-organising, talent management, and PR. Kate heads PR at Taste Labs.

Ricky Solomon
Advisor - Financing

Ricky Solomon, with over 30 years of finance experience, advises Taste Labs on financial strategies and capital acquisition. He works with emerging companies on capital acquisition and allocation and is an active angel investor. He serves on the boards of Aspen Group and Ipsidy Inc.

Shari Hardison
Licensing & Distribution

Shari Hardison has 30+ years in entertainment distribution. Past roles include Assistant Head of Sales at STX Entertainment, Head of Domestic Distribution at Solstice Studios, and positions at startups like Relativity Europa, Overture Films, and Focus Features. Her work includes films like Law Abiding Citizen, Traffic, and Lost in Translation. She leads licensing and distribution at Taste Labs.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not required3+ reports filed & assets ≤ $10M

Filed 7 of 7 annual reports (FY2019–FY2025)

360 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

  • Form C-ARApr 24, 20260001731197-26-000002
    EDGAR
  • Form C-ARApr 9, 20250001665160-25-000546
    EDGAR
  • Form C-ARApr 23, 20240001665160-24-000441
    EDGAR
  • Form C-UNov 13, 20230001665160-23-001917
    EDGAR
  • Form C/AOct 23, 20230001665160-23-001868
    EDGAR
  • Form C/AAug 29, 20230001665160-23-001699
    EDGAR
  • Form CJun 1, 20230001665160-23-001329
    EDGAR
  • Form C-ARApr 24, 20230001665160-23-000755
    EDGAR
Source: ManualCIK 0001731197DEShare price $1.09

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.