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BLUR

Operating

Texta, Inc.

Media & Entertainment · New York, NY

Post-money valuation ⓘ
$20.1M
As of May 2019 · from Reg CF Offering (2019) · pre-money + amount raised, not a traded price
Total raised
$2,879,221
Crowd $12K · Private $2.9M · 4 rounds since 2014
Latest share price
$5.31
Reg CF · Common Stock · Jan 2019 offering price

Financials

FY2016–FY2017 · from SEC filings · hover any figure for its source
$0
−$56K
2016
$0
−$685K
2017
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2016 unaudited*
FY2017 unaudited*
Income statement
Revenue
$0
$0
Cost of goods sold
$0
$0
Net income
-$55,568
-$685,324
Taxes paid
$0
$0
Balance sheet
Cash
$4,358
$31,371
Accounts receivable
$0
$0
Total assets
$253,071
$383,057
Short-term debt
$0
$97,981
Long-term debt
$0
$0
Total liabilities
$0
$97,981
Other
Headcount
—
21

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$20.1M
pre-money
Reg CF · Common · Jan 2019

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

log scale
$5.31$1.6294$0.50
Oct 2014Jan 2019
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $12.4K / $107KInvestors 31Post-money $20.1M
Raised $2.3MInvestors 246
Raised $100KInvestors 1

Team

10 people
Kirsten NelsonFounder
Co-Founder, CEO & Director

Following a long history in finance and sales, helped conceive and launch BLUR and provides leadership and management of sales, marketing, and overall strategy across departments.

Kris FernandoFounder
Founding CTO

Software Development and Information Technology leader with experience in execution, and spanning technology and financial services industries. Specialties include mobile development, data modeling, process engineering, and client solutions development.

Oren SchindlerFounder
Co-Founder, COO, and Director

With a diverse background across technology startups, helped conceive and launch BLUR and provides management of product development strategy and business operations.

Jeffrey Aborn
Chief Financial Officer

Management and advisory of finance and treasury functions. Former banker and buy-side analyst with vast experience in finance and wealth management.

Amy Cain
VP of Operations

Management of office operations with focus on investor relations following years of experience in management and customer service.

Jimmy Joe McGurl
Director of Gaming

Former world-ranked gamer and professional eSports commentator with experience in game design consultation and implementation assistance.

Matt Hayek
Director of Video

Creative leader with over 10 years of experience in Content Marketing and Digital Media Production.

Nish Fernando
Director and VP Brand Partnerships

Seasoned leader of finance and risk management, currently focused on sales and marketing.

Vincent Shakir
Director of Social Awareness

Management of social outreach and BLUR brand engagement and liaison with non-profit organizations following years of experience in operations.

Show 1 more person
J.R. Gudger
SVP Brand Partnerships

Sales and Brand Relations manager, with long history of customer and administrative success.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 8 annual reports (FY2018–FY2025)

Missing: 2018, 2019, 2020, 2021, 2022, 2023, 2024, 2025

246 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-UDec 4, 20190001665160-19-001158
    EDGAR
  • Form C-UMay 9, 20190001665160-19-000632
    EDGAR
  • Form CJan 31, 20190001665160-19-000138
    EDGAR
  • Form D/AAug 29, 20180001621835-18-000004
    EDGAR
  • Form DAug 4, 20170001621835-17-000001
    EDGAR
  • Form DSep 20, 20160001621835-16-000001
    EDGAR
  • Form DOct 14, 20140001621835-14-000001
    EDGAR
Source: SEC EDGARCIK 0001621835DEShare price $5.31Last synced Aug 17, 2026

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.