The Bitter Housewife

A traveler and adventurer Dan’s varied past career includes film maker, director of digital for a marketing agency, tugboat cook in the merchant marines and CEO of an interactive book startup. But he always wanted to make a physical product and when he tasted Genevieve’s first batch of bitters the wheels started turning. Dan pulls on his experience from across various industries and roles to drive operations at The Bitter Housewife. He brings his execution experience from production roles for EA Games, Sony, NBC, Disney, and Fisher-Price and his sales experience as a startup founder.

Genevieve grew up in and around restaurants and has always been comfortable in the kitchen playing with flavors. Her love of food and drink led her to a varied career in the hospitality industry from prep cook in her father’s restaurant to manager of a high-end bar in San Francisco to managing marketing and PR campaigns for wineries and spirits brands. This experience paired with a desire to create a product that she felt was missing from the market led Genevieve to launch The Bitter Housewife bitters with her husband. A supertaster and brand maker, Genevieve’s creations have received national recognition for flavor and style since 2012. Her award-winning creations include Portland Sangria, RAFT Syrups, and of course The Bitter Housewife. Multiple Good Food Awards, Gold Sofi, Specialty Foods Product of The Year, Best Of 2019 BevNet.

Carrie Bischke is an award-winning marketer with 15+ years of experience launching innovative products and managing popular global brands in consumer tech, video games, and entertainment. Carrie won the Effie award for Best New Product Launch, Nickelodeon Kids Choice Awards (6x), and numerous Game Marketing Awards including the Outstanding Overall Marketing Campaign in the industry. Carrie has led artist marketing programs, nonprofit partnerships, and product placement in TV and Film. She has participated in several White House OSTP roundtables and events around Computer Science for All, VR for Good, and advancing gender equity in the games industry.

Diane is a seasoned general management professional specializing in early-stage, fast-growth CPG brands. Her expertise in navigating complex operational challenges to scale quickly. Diane holds entrepreneurial instincts and agile problem-solving skills.

Erica is an Integrative Nutrition Coach with a sales and entrepreneurial background and a love of jewelry making. She draws on her unique background and shares the skills of market research, project management, excellent customer service and the art negotiation with The Bitter Housewife. It is an honor for her to support such a wonderful socially conscious and health conscious women-owned business. Erica's relationship with The Bitter Housewife began about 5 years ago when she was a brand ambassador for the company. Watching the co-founding duo, Genevieve and Dan Brazelton, expand what the company into what it is today, has been truly inspiring. She looks forward to knowing and working with them for many more years!

James expands market opportunities, drives revenue channels through strategic collaboration and continually strives to be a better chef, musician, husband and father. He has over two decades of experience working across retail and consumer product goods industries; with a specialization in commerce, search and content management software. His current day job is looking after technology partnerships at Lucidworks, an enterprise search & discovery platform company in San Francisco. Originally a native San Franciscan, today you can find James with his wife and three children in their 1708 historic farm house in Concord Massachusetts where he spends most of his time pushing his culinary abilities in their updated chef's kitchen, or making noise in the barn loft which he converted into a music performance space and recording studio.

As a 2020 graduate, Kealee Wong is no stranger to adjusting quickly to new challenges. She is resilient, flexible and provides a fresh perspective to any project she takes part in. With a background in customer service and a degree in Communications, Kealee is able to use her skills to deliver excellent customer service to our wholesale accounts and meet company goals.

I enjoy leading companies in their journey towards sustainable and profitable growth by designing, implementing and executing an efficient operations and supply chain strategy. I believe that a clear vision, a driving purpose, and unshakeable values form the bedrock of success in business and in life. I'm convinced that being accountable and having fun are not mutually exclusive. I strive to lead by example, yet find myself to be a perpetual student. I value people and planet over profits.

Emily is a not-so-bitter mom of two small boys, wife to a rocket scientist, and in her free time directs retail marketing execution. She has 16 years of experience in both large CPG brands and marketing services, driving creative ideas from concept to implementation in product, packaging, media campaigns, and retail execution. She has a knack for root cause analysis, process improvement, creative problem solving, and connecting with other people. Emily first connected with Dan and Genevieve in 2019 as their dedicated startup mentor through the Built Oregon mentorship program, and it was love at first mocktail!