THE SUNRISE SHACK
OperatingSunrise Shack Corporation
Food & Beverage · Restaurant · Honolulu, HI · Founded 2023
Hawaiian cafe that offers organic coffee, smoothie bowls and merchandise sales
Financials
FY2021–FY2025 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Share price over rounds
Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.
Cap table
Share counts as of May 6, 2026| Class | Outstanding | Votes / share | Share of total | Votes | Last price |
|---|---|---|---|---|---|
| Class A Common Stock | 1,597,200 | 1 | 53.8% | 10.4% | $7.50Dec 2023 |
| Class B Common Stock | 1,374,000 | 10 | 46.2% | 89.6% | — |
| Total | 2,971,200 | 100% | 100% |
Principal holders% as the filing states it, May 6, 2026
- Travis Smith1,374,000 Class B Common Stock100.0%of Class B
- Koa Rothman549,900 Class A Common Stock34.4%of company
- Alexander Smith505,500 Class A Common Stock31.6%of company
- Koa Smith460,800 Class A Common Stock28.9%of company
- Michael Noia81,000 Class A Common Stock5.1%of company
Sold to the crowd
- Reg CF · Dec 202379,240 shares at $7.50$594.3K· 640 investors
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
9 people
The eldest of the Smith Brothers, Alex grew up surfing as a sponsored athlete traveling the world. He has been traveling the world storytelling for international brands through videography and photography. His passion for health and peak performance has contributed to each item on the Sunrise Shack menu. Follow his journey on instagram @alexsmith_
Anthony is a classically trained Chef by trade with over 20 years of expertise in hospitality and restaurants at every level. He excels in delivering memorable dining experiences, building teams and systems. Combining his culinary training with strategic leadership, Anthony oversees the team at The Sunrise Shack and is committed to creating amazing vibes and growing the Sunrise Shack culture of health and happiness. Anthony belives the Sunrise Shack is the embodiment of "practice what you preach" and aims to drive the Shack in its growth both culturally and operationally daily.
Koa is known for his standout performances at Banzai Pipeline and also his YouTube series: This is Livin. At 18 years old he was surfing the heaviest wave in the world in Tahiti, Teahupoo, and caught the biggest wave to ever come in at Teahupoo. He now chases the world’s biggest swells and stops by for a Monkey Bowl when he needs a break between the action. Follow his journey on YouTube and Instagram @koarothman
The youngest of the Smith brothers, Koa is known for traveling the world and scoring some of the best waves on the planet. He holds the record for the longest barrel ever recorded and the most barrels rode on one wave! He now lives on North Shore drinking bullets, surfing Pipeline, and spreading good vibes every day. Follow his journey on instagram @koasmith
Travis, the middle of the Smith brothers, at the age of 12 became a professional bodyboarder and competed at the world-famous Pipeline. He was discovered for modeling on Oahu at the age of 16 and began traveling the world for brands such as Versace, Calvin Klein, and Ralph Lauren, working as a high fashion model. He then moved back to the islands with the dream to start the sunrise shack. Travis is a co-founder of the Sunrise Shack. He is the visionary leader of the company. He works full time for the shack. follow his journey on instragram @triggtrav
Rich has accumulated over 30 years of experience in every level of accounting, including serving as a Chief Financial Officer, across a range of industries and companies of varying sizes. His expertise even extends to being involved in an IPO listing on the NYSE. Throughout his impressive career, Rich has been a dedicated member of the Sunrise Shack team from its very beginning. He has collaborated closely with the company's owners for most of their lives, fostering a deep and enduring connection. For Rich, being a part of this visionary company has been an incredible journey. What sets the Sunrise Shack apart is its commitment to a higher purpose. Unlike many companies focused solely on their financial bottom line, Rich and the Sunrise Shack team are dedicated to helping people discover and invest in their health and well-being. They're equally passionate about giving back to the planet and their local communities, contributing to the greater goal of making the world a better place.
In a pivotal move, Andy co-founded one of the world's largest Factory Outlet Shopping Center Companies, which he successfully sold in the late 1980s. Subsequently, he embarked on a new chapter by relocating to the picturesque island of Kauai, Hawaii, where he met and married the love of his life, Jill Smith. Together, they raised their three boys—Alex, Travis, and Koa—in the serene beauty of the island. Andy's impact on Hawaii's retail landscape is undeniable, having played a key role in developing some of the region's premier retail projects. Notable ventures include Dole Cannery, KKP Niketown, Luxury Row, HardRock Cafe, and the Retail Shops in Ko Olina. As a principal, he's been a driving force behind projects with a combined value exceeding 2 billion dollars, leaving an indelible mark on Hawaii's business and retail scene.
Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
Filed 2 of 3 annual reports (FY2023–FY2025)
Missing: 2023
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.