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Tokki

Operating

Tokki, Inc.

Retail & Consumer · Product · Wilmington, DE · Founded 2022

Tech-enabled sustainable gifting

Post-money valuation ⓘ
$20.2M
As of Mar 2023 · from Reg CF Offering (2022) · pre-money + amount raised, not a traded price
Total raised
$2,006,850
Crowd $93K · Private $1.9M · 2 rounds since 2022
Latest share price
$2.00
Reg CF · Common Stock · Nov 2022 offering price

Financials

FY2020–FY2022 · from SEC filings · hover any figure for its source
$441K
−$606K
2020
$181K
−$576K
2021
$225K
−$710K
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2020 reviewed
FY2021 reviewed
FY2022 unaudited
Income statement
Revenue
$441,095
$181,376
$224,733
Cost of goods sold
$561,204
$281,876
$121,356
Gross margin
-27%
-55%
46%
Net income
-$606,158
-$575,870
-$710,075
Taxes paid
$0
$0
$0
Balance sheet
Cash
$16,659
$19,284
$29,486
Accounts receivable
$0
$0
$0
Total assets
$24,288
$26,348
$255,513
Short-term debt
$55,308
$10,536
$39,678
Long-term debt
$20,655
$0
$416,983
Total liabilities
$75,963
$10,536
$456,661
Other
Headcount
—
3
3

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$20.0M
pre-money
Reg CF · Common · Nov 2022

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

log scale
$2.00$0.6187$0.1914
Mar 2022Nov 2022
Round offering price or verified disclosed saleDisclosed sale, unverified or year-only

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Raised $93K / $1.2MInvestors 141Post-money $20.2M

Team

3 people
Angie SnyderFounder
CMO

Angie Snyder is an accomplished business and marketing leader who brings an unrelenting focus on the end-customer to drive outsized results at both entrepreneurial and publicly traded companies. As CMO of Aegis Living, and VP of Marketing at Norstrom and Nordstrom Rack, she worked collaboratively with her executive teams to dismantle complexity, drive revenue-generating campaigns, and surpass sales records, all while winning marketing awards. From attracting new customers to building their advocacy, she leads organizations to sustained sales growth and through building customer loyalty. Ms. Snyder received her MBA from University of Maryland’s Smith School of Business and graduated with her Bachelor of Arts in Business Economics from Willamette University.

Jane ParkFounder
CEO & Founder

Jane Park is a consumer tech entrepreneur with proven experience founding and scaling companies. Prior to founding Tokki, Ms. Park founded the online first beauty brand Julep which she exited to a beauty roll-up funded by Warburg Pincus. While growing Julep, Ms. Park appeared on the shopping channel QVC and Julep was also twice selected as an Oprah’s Favorite Things. Prior to Julep, Ms. Park was also a leader in the Consumer Innovation group at Starbucks and in the Consumer Goods practice group at the Boston Consulting Group. Her leadership recognitions include: Geekwire Startup CEO of the Year, Goldman Sachs’ “Most Intriguing Entrepreneur of the Year,” Elle Magazine’s “Women in Tech, ” and Puget Sound Business Journal’s “40 Under 40 All Stars.” She is a graduate of Yale Law School and Princeton's School of Public Policy and International Affairs. Ms. Park serves on the Board of Directors of: Athena Consumer SPAC (an all women SPAC), GloSkinBeauty and the Washington State Opportunity Scholarship. As a Dual CEO, Jane Park is highly involved in the day to day decision making at both Tokki Inc. and Athena Consumer SPAC. There is no relationship between the two entities. Jane will be transitioning off of Athena Consumer SPAC when the entity de-SPACs, at which point Jane will conclude her role there. This role is a limited time commitment ending within the next 3-6 months. Jane Park does not currently receive a salary from Tokki, Inc.

Taylor HoitFounder
CTO, COO, & Co-Founder

As a consumer experience obsessed technology leader, throughout her career, Taylor Hoit has built a strong track record in creating unique and engaging user experiences for countless known and beloved brands. She brings a high level of passion and creativity to any challenge that is presented to her. Whether it's adding a challenging technical feature to a web app, or streamlining operations and fulfillment logistics, she is constantly striving to create elegant solutions for seemingly impossible problems. Ms. Hoit previously worked together with Ms. Park in building Julep Beauty to a successful exit to Warburg Pincus. Taylor Hoit is a Computer Science graduate from the University of Washington.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 1 of 4 annual reports (FY2022–FY2025)

141 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-TRApr 26, 20230001665160-23-000874
    EDGAR
  • Form C-ARApr 26, 20230001665160-23-000873
    EDGAR
  • Form C-UMar 14, 20230001665160-23-000408
    EDGAR
  • Form C/AMar 3, 20230001665160-23-000349
    EDGAR
  • Form C/AFeb 16, 20230001665160-23-000258
    EDGAR
  • Form C/AJan 30, 20230001665160-23-000156
    EDGAR
  • Form CNov 4, 20220001665160-22-002862
    EDGAR
Source: ManualCIK 0001952909DEShare price $2.00

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.