Crowdonomics
All companies
TRUFFLE SHUFFLE logo

TRUFFLE SHUFFLE

Operating

Truffle Shuffle Inc.

Food & Beverage · Oakland, CA · Founded 2021

Cooking classes + top chefs + ingredients delivered

Post-money valuation ⓘ
$35.5M
As of Aug 2023 · from Reg CF Offering (2023) · pre-money + amount raised, not a traded price
Total raised
$370,457
Across 1 round since 2023
Latest share price
$2.47
Reg CF · Common Stock · May 2023 offering price

Financials

FY2021–FY2022 · from SEC filings · hover any figure for its source
$6.1M
−$2.2M
2021
$3.2M
−$2.6M
2022
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2021 reviewed
FY2022 reviewed
Income statement
Revenue
$6,065,275
$3,230,471
Cost of goods sold
$2,197,420
$928,899
Gross margin
64%
71%
Net income
-$2,181,600
-$2,561,229
Taxes paid
$0
$0
Balance sheet
Cash
$463,103
$277,765
Accounts receivable
$0
$147,575
Total assets
$1,076,796
$2,972,508
Short-term debt
$2,017,852
$2,056,877
Long-term debt
$295,000
$4,254,167
Total liabilities
$2,312,852
$6,311,044
Other
Headcount
—
13

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in
$35.0M
pre-money
Reg CF · Common · May 2023

Blue bars are the pre-money valuation the company stated for a priced round.

Fundraising history

Raised $370.5K / $1.2MInvestors 321Post-money $35.5M

Team

10 people
Jason Alexander McKinneyFounder
CEO, Director & Co Founder

Jason McKinney - Jason McKinney got his start as a Chef de Tournant at the Sea Island Resort in his home state of Georgia. He went on to eventually secure a position as Chef de Partie and Poissonnier at Thomas Keller’s three Michelin-starred The French Laundry in Napa, California, during which time he was awarded Chef of the Year. From a family of self-starters, Chef Jason always desired to start something of his own. He, along with fellow Laundry alumni Chef Tyler and Sarah, founded Truffle Shuffle with the dream of bringing access to top-level culinary education and fine dining ingredients to households across the country. Since founding Truffle Shuffle, Chef Jason has been on a mission to share his expansive knowledge with the ever-expanding Truffle Shuffle family, with features in O Magazine and The Kelly Clarkson Show, a Shark Tank investment from none other than Mark Cuban, and over 96,000 curious home cooks armed with all the skills needed to cook like professional chefs in their home kitchens.

Tyler T VorceFounder
COO, Director & Co Founder

Tyler Vorce - Born and raised in Kennebunk, Maine, Chef Tyler Vorce has been working in kitchens since he was fourteen years old. What started as a dishwashing position at Pier 77 Restaurant in Cape Porpoise grew, with the guidance of his mentor Chef Pete Morency, into a lifelong love of cooking. Since graduating from Johnson & Wales University’s Culinary Arts program, he’s worked in some of the world’s most highly acclaimed kitchens, including Dovetail in New York City and the three Michelin-starred restaurant The French Laundry. Tyler co-founded Truffle Shuffle in the hopes of sharing his extensive culinary knowledge, with the goal of arming curious home cooks with all the skills and techniques necessary to cook like professional chefs.

Jason McKinney
CEO, Principal Executive Officer and Director
Tyler Vorce
COO, Director, Principal Financial Officer and Principal Accounting Officer
Bailey Latimer
Head of Design and Web Development

Hailing from Denver, Colorado, I’m a systems thinker with an eye for creating usable and intuitive interfaces. My fascination with design and technology started early, and it didn't take long for me to win my first Shopify award during college. That journey further led me to construct an award-winning Shopify store and brand for GoSun, aiding them in raising nearly $3 million in their StartEngine campaign. A passionate autodidact, I have a relentless obsession with the latest tools and trends in design and technology. This includes artificial intelligence, which I had the pleasure of introducing and integrating across all sectors at Truffle Shuffle. My skills aren't just limited to technology; over the years, I've helped dozens of companies uplift their brand image and set them up with attractive, high-converting online stores. At Truffle Shuffle, I've had the honor of leading the design and development of a custom Shopify theme and implementing a robust members-only subscription model using Recharge. A significant achievement was spearheading a complete redesign of our brand and packaging, leading to a palpable enhancement in our corporate image. My work is driven by my passion for living at the intersection of design, technology, and business. With every project, I aim to create experiences that resonate with users and drive meaningful outcomes for businesses.

Jonathan Blair
Head of Finance

Jon Blair, former CFO, COO, and founding team member of Guardian Bikes (a Mark Cuban Company) is the founder of Free to Grow CFO. At Guardian Bikes, a DTC kid's bike brand, he led revenue growth from $0 to 8 figures in just 4 years and raised over $15MM in debt and equity capital. After scaling Guardian Bikes, Jon founded Free to Grow CFO with a mission to help visionary founders of DTC brands by delivering outsourced, part-time CFO services for fast-growing businesses that need a CFO, but can't yet afford the full-time salary. All of Jon’s tools, techniques, and frameworks were crafted from his 10+ years of experience with successfully scaling high-growth businesses.

Sophia Rossi
Director of Marketing

Sophia Rossi, born in Manhattan, New York, developed a passion for creativity through her upbringing in the fashion industry. She studied design and business management at Arizona State University, earning a double major and international business certificate from University College London. Starting in social marketing, Sophia transitioned to experiential design and events management at Steve Levine Entertainment. Seeking new opportunities, she moved to the Bay Area. As a Creative Project Manager and Design Lead at AXIS, Sophia excelled in streamlining processes, identifying workflow discrepancies, and proposing innovative solutions for improved efficiency and collaboration. With over 8+ years of experience in the creative and marketing industries, She has established herself as a dynamic leader with a keen eye for impactful design and a deep understanding of consumer behavior in the digital marketing space. Driven by her desire to make an impact, Sophia became a senior director and brand creative at Hint Water, where she mastered eCommerce marketing, led a rebrand, and crafted compelling narratives that brought the brand to life. Now, as the newest member of Truffle Shuffle, Sophia is thrilled to lead the company's marketing initiatives, optimize strategies, and achieve revenue goals. She is dedicated to deploying creative strategies that drive business success and looks forward to the exciting future at Truffle Shuffle.

Jeremy Jarman
Chef Ambassador

Jeremy Jarman’s love of cooking began at an early age, watching Food Network competitions shows and helping his mother and grandmother in the kitchen. His family knew he had a unique talent when, at the age of six, Jeremy made his first custom cake with his favorite cough drop “candy” his grandmother always gave him! While studying marketing at BYU Idaho, he continued developing his culinary knowledge outside of the classroom as a cake decorator for a local bakery and tea house. After graduating, he decided to pursue his culinary dreams and earned a certificate from the Laney College Culinary Arts Program. He began working at bakeries throughout the Bay Area before eventually making his way to Truffle Shuffle. Chef Jeremy has a unique ability to connect with people, especially when sharing his passion for the “sweet stuff” in life.

Tucker Ricchio
Chef Ambassador

Chef Tucker Ricchio first fell in love with cooking while helping her Nonna make fresh pasta and lasagna as a child. After graduating with a double bachelor’s degree, Chef Tucker decided to pursue becoming a Chef and received formal culinary education from Le Cordon Bleu. Aside from her Nonna, Chef Tucker credits her culinary skills to Chef Suzette Gresham, who mentored her from Butcher to Sous Chef at her Michelin-starred restaurant Aquerello. Chef Tucker is also recently featured on Gordon Ramsay’s Next Level Chef! She loves sharing her passion for food with her Truffle Shuffle guests. In passing on the tips and tricks she’s learned from her years in kitchens, she hopes to give her guests the tools to cook like professional chefs at home.

Show 1 more person
Mitch Rouse
Board member

Mitch is a transportation entrepreneur and photographer. He began exploring the realm of aerial photography, with high tech drones. Unsatisfied with the limitations of drones, he began photographing primarily straight down from fixed wing aircraft. He is a member of the board at Truffle Shuffle and currently resides in Washington.

Names and titles as disclosed on StartEngine, SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Delinquent

Filed 0 of 3 annual reports (FY2023–FY2025)

Missing: 2023, 2024, 2025

321 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

  • Form C-UAug 15, 20230001665160-23-001652
    EDGAR
  • Form CMay 11, 20230001665160-23-001240
    EDGAR
Source: ManualCIK 0001877710DEShare price $2.47

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.