Trusst Brands
OperatingBazooka Jane inc.
Beauty & Fashion · Pittsburgh, PA · Founded 2014
Comfort, Redefined by Women
Financials
FY2017–FY2018 · from SEC filings · hover any figure for its sourceFigures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Pre-money — the valuation set before each round’s money came inBlue bars are the pre-money valuation the company stated for a priced round.
Cap table
Share counts as of Dec 31, 2018| Class | Outstanding | Votes / share | Share of total | Last price |
|---|---|---|---|---|
| Preferred Stockpreferred | 1,201,827 | — | 39.4% | — |
| Common Stock | 1,852,462 | — | 60.6% | — |
| Total | 3,054,289 | 100% |
From the company's SEC filings: share counts per class, each class's voting and conversion terms, and the holders of 20% or more that Form C requires (officers and 10%+ holders on Form 1-A). Filings name only large holders, so most owners — including crowd investors — are not listed, and a holder's percentage may be of its own class rather than of the whole company. Prices and crowd share counts are in today's share terms — adjusted for splits and conversions since they were sold. Hover a figure for its filing.
Fundraising history
Team
4 people
Bill Besselman is an experienced entrepreneur with a demonstrated history of strategic and operational leadership in the consumer and retail industries. He began his career at Mckinsey, followed by leadership positions at multiple retail companies, including Aerie, American Eagle Outfitters, and Under Armour. His background sets a foundation for scaling a world-class brand in the intimates space.
Sophia Berman is the founder of Trusst. She applied her industrial design and engineering background to address a problem faced by millions of women - how to find comfort and support in her bra. As a graduate of Carnegie Mellon University with a degree in industrial design, Sophia has over 10 years of experience in various roles designing products for major consumer brands. She is a problem-solver by nature and together with a team of incredibly talented women, she developed a revolutionary, patented support system for D+ women. Sophia is passionate about continuing to create new technologies to improve the way you feel, and think about, your lingerie.
Betsy Schumacher is a retail veteran with over 30 years of experience in Merchandising, Brand Building, Both Brick & Mortar and Web, Wholesale and International. Since October of 2018, Ms. Schumacher has been the EVP of Bodycare at Bath and Body works. Ms. Schumacher leads the team that is responsible for the Product Strategy, Development and Execution of this 2B dollar business at the Brand. Prior roles include Aerie, Gap, 77kids and Outdoor Voices.
Jay Hirsh is the managing partner at Break Trail Ventures. BTV partners with entrepreneurs who are breaking trail in their industry, creating best-in-class products, and leading the way for future generations. They invest at the intersection of lifestyle/ consumer products, natural products, and innovative tech-enabled enterprise. Prior to BTV, Jay spent 8 years with Victoria’s Secret in a variety of capacities ranging from inventory management to production and sourcing.
Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.
Reg CF annual-report compliance
never closed a Reg CF raise
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.