UNREAL DELI

Operating

Unreal Deli Inc.

Food & Beverage · Packaged Food · Thousand Oaks, CA · Founded 2019

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Award-winning premiu plant-based deli meats

Post-money valuation ⓘ

$20.0M

As of Oct 2023 · from Reg CF Offering (2023) · pre-money + amount raised, not a traded price

Total raised

$1,142,320

Crowd $25K · Private $1.1M · 3 rounds since 2021

Latest share price

$17.87

Reg CF · Common Stock · Jul 2023 offering price · down round

Financials

FY2021–FY2022 · from SEC filings · hover any figure for its source

$4.4M

−$374K

2021

$3.7M

−$1.2M

2022

RevenueNet income — beside revenue when positive, below the line when a loss

Metric

FY2021 reviewed

FY2022 reviewed

Income statement

Revenue

$4,373,841

$3,709,543

Cost of goods sold

$2,399,921

$2,003,887

Gross margin

45%

46%

Net income

-$374,333

-$1,214,507

Taxes paid

Balance sheet

Cash

$480,545

$117,474

Accounts receivable

$264,072

$179,223

Total assets

$1,763,814

$695,041

Short-term debt

Long-term debt

Total liabilities

Other

Headcount

—

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Pre-money — the valuation set before each round’s money came in

$20.0M

pre-money

Reg CF · Common · Jul 2023

Blue bars are the pre-money valuation the company stated for a priced round.

Share price over rounds

$49.876$24.938$17.87

Sep 2021Jul 2023

Round offering price or verified disclosed saleDisclosed sale, unverified or year-onlyDown round · Jul 2023 (-64.2%)

Disclosed sales come from the issuer's own filings (prior-offering lines, audited-statement notes) and are amount ÷ securities sold. A down round is a firm point more than 25 % below the previous firm point of the same share class on a comparable basis; the comparison ignores unverified and year-only lines.

Fundraising history

Reg CF · Common Stock · Jul 2023Closedvia StartEngine

Raised $24.5K / $1.2MInvestors 58Post-money $20M

Section 4(a)(2) · Common Stock · Sep 2022Closed

Raised $617.8K

Section 4(a)(2) · Preferred Stock · Sep 2021Closed

Raised $500K

Team

5 people

Jenny GoldfarbFounder

Founder, Board Director & CEO

Prominent vegan advocate, started as a food blogger. Sought-after speaker at conferences and on panels; known as a visionary in the plant-based industry.

D Morris

Director of Marketing & Chief Creative Officer

Holds 25 years of Consumer Product marketing experience. A visual artist who helps build brand identity, packaging design, and market research.

Steven Gross

CFO, COO, EVP & Board Director

Advisor, CPA, MBA, with 40 years of entrepreneurial experience

Rosanna Caira

Director of Research & Development

Brings twenty-five (25) years of vegan cooking, food production operations experience, and food industry knowledge with regard to strategy, sourcing, and intellectual property.

Rosie Anthony

Client Relationship Manager

Rosie supports all operations, on-boarding documentation, and client care for our nationwide network of distributors. Responsible for the Company’s day-to-day logistics including freight, warehousing, disputes, coordination of Purchase Orders, working alongside the bookkeeping and accounting department & coordination of operational efficiencies.

Names and titles as disclosed on SEC Form C, StartEngine. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFewer than 300 holders of record

Filed 1 of 3 annual reports (FY2023–FY2025)

58 investors

holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

Form C-ARJun 24, 20260001971058-26-000003
EDGAR
Form C-UOct 18, 20230001665160-23-001858
EDGAR
Form CJul 13, 20230001665160-23-001514
EDGAR

Source: ManualCIK 0001971058DEShare price $17.87

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.