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UpChoose
OperatingUpChoose, PBC
Education · Founded 2017
Reimagining consumption, starting at birth
Valuation cap ⓘ
$8.0M
As of May 2021 · from UpChoose Crowd SAFE 1 · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$282,220
Across 1 round since 2020
Financials
FY2018–FY2021 · from SEC filings · hover any figure for its source$18K
−$43K
2018
$52K
$13K
2019
$153K
−$5K
2020
$211K
−$138K
2021
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2018
FY2019
FY2020
FY2021
Income statement
Revenue
$18,063
$51,568
$153,175
$211,454
Cost of goods sold
$14,677
$12,081
$65,724
$40,906
Gross margin
19%
77%
57%
81%
Net income
-$42,828
$13,064
-$4,612
-$137,765
Taxes paid
$0
$0
$3,470
$7,569
Balance sheet
Cash
$19,355
$17,008
$63,767
$274,607
Accounts receivable
$0
$0
$0
$0
Total assets
$33,613
$53,732
$83,684
$323,242
Short-term debt
$0
$4,174
$80,055
$28,777
Long-term debt
$0
$0
$0
$0
Total liabilities
$0
$4,174
$80,055
$28,777
Other
Headcount
—
1
1
2
Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited; no pill means the filing didn’t state one. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.
Valuation over rounds
Post-money = pre-money + amount raised · caps marked$8.0M
Valuation cap
UpChoose Crowd SAFE 1
A dashed amber step is a SAFE/note valuation cap — a conversion ceiling agreed for that instrument, not a priced valuation of the company. Steps are not comparable across bases.
Fundraising history
Raised $282.2K / $1.1MInvestors 495Valuation cap $8M
Reg CF annual-report compliance
Not requiredFiled Form C-TR (terminated reporting)
Filed 2 of 6 annual reports (FY2020–FY2025)
495 investors
holder-count proxy
Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.
SEC filings
Source: ManualCIK 0001817694
About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.