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Village Juice Co.

Operating

VJCo, Inc.

Food & Beverage · Packaged Drink · Winston-Salem, NC · Founded 2019

Woman-founded
Visit website

We exist to make healthy eating taste as amazing as it is for you!

Valuation cap ⓘ
$10.0M
As of Apr 2021 · from Reg CF Offering (2020) · a SAFE/note conversion ceiling, not a priced valuation
Total raised
$4,115,165
Crowd $230K · Private $3.9M · 9 rounds since 2019

Financials

FY2018–FY2024 · from SEC filings · hover any figure for its source
$2.4M
−$634K
2018
$2.9M
−$26K
2019
$2.1M
−$761K
2020
$2.1M
−$365K
2021
$2.5M
−$808K
2022
$2.7M
−$1.0M
2023
$2.6M
−$1.2M
2024
RevenueNet income — beside revenue when positive, below the line when a loss
Metric
FY2018
FY2019 reviewed*
FY2020 unaudited
FY2021 unaudited
FY2022 unaudited
FY2023 unaudited
FY2024 unaudited
Income statement
Revenue
$2,351,135
$2,925,603
$2,130,559
$2,139,438
$2,524,507
$2,681,028
$2,606,120
Cost of goods sold
$1,714,592
$2,236,995
$1,696,853
$1,478,871
-$2,044,255
-$2,044,947
$1,923,291
Gross margin
27%
24%
20%
31%
19%
24%
26%
Net income
-$633,844
-$26,351
-$760,719
-$364,837
-$808,251
-$1,004,864
-$1,204,108
Taxes paid
$0
$0
$0
$0
$0
$0
$0
Balance sheet
Cash
$34,653
$148,848
$300,301
$261,722
$144,843
$230,717
$536,245
Accounts receivable
$11,045
$26,360
$39,188
$94,974
$324,947
$286,970
$314,523
Total assets
$930,284
$1,080,550
$908,386
$1,067,908
$1,162,907
$880,196
$2,873,398
Short-term debt
$810,372
$460,709
$74,438
$262,438
$490,056
$532,186
$1,081,956
Long-term debt
$728,519
$1,299,977
$1,287,503
$1,476,840
$1,454,300
$3,520,173
$6,843,580
Total liabilities
$1,538,891
$1,760,686
$1,361,941
$1,739,277
$1,944,356
$4,052,359
$7,925,535
Other
Headcount
—
45
40
40
12
35
11

Figures as reported by the issuer in the filing shown on hover. Each year’s pill shows the assurance level of its filed statements — audited, reviewed (CPA review, less than an audit), or unaudited, as the filing’s own report or certification states it. A dashed pill marked * is inferred instead: the SEC minimum for an offering that size, which the issuer may have exceeded. No pill means we couldn’t tell. Headcount is the filing’s point-in-time count, not a year-end average. Manually corrected figures are marked “Corrected”.

Valuation over rounds

Valuation caps on SAFE / convertible note rounds
$10.0M
Valuation cap
Reg CF · SAFE · Dec 2020

Dashed amber bars are a SAFE or convertible note's valuation cap — the most it converts at, not what the company is worth.

Fundraising history

Section 4(a)(2) · Convertible Note · Jan 2024Closed
Raised $645K
Section 4(a)(2) · Convertible Note · Oct 2022Closed
Raised $1M
Rule 506(b) · Debt · Oct 2022Closed
Raised $150KInvestors 2
Section 4(a)(2) · Convertible Note · Jan 2021Closed
Raised $552.5K
Rule 506(b) · Debt · Nov 2021Closed
Raised $312.5KInvestors 2
Reg CF · SAFE · Dec 2020Closedvia Republic
Raised $230.2K / $250KInvestors 320Valuation cap $10M
Section 4(a)(2) · Convertible Note · Jan 2019Closed
Raised $305K
Rule 506(b) · Debt · Nov 2019Closed
Raised $675KInvestors 12
Rule 506(b) · Debt · Sep 2019Closed
Raised $205KInvestors 6

Team

3 people
/s/ Nathan Atkinson
CEO, Director
/s/ Clyde Harris
CFO, Director
/s/ Lonnie Atkinson
COO, Director

Names and titles as disclosed on SEC Form C. Bios and photos come from the platform campaign page and may be out of date.

Reg CF annual-report compliance

Not requiredFiled Form C-TR (terminated reporting)

Filed 5 of 6 annual reports (FY2020–FY2025)

320 investors
holder-count proxy

Reg CF issuers must file a Form C-AR each year until a Rule 202(b) termination trigger is met.

SEC filings

View all 12 filings on EDGAR
  • Form C-TRJun 10, 20250001789113-25-000003
    EDGAR
  • Form C-ARMay 29, 20250001789113-25-000002
    EDGAR
  • Form C-ARApr 26, 20240001789113-24-000001
    EDGAR
  • Form C-ARApr 28, 20230001843387-23-000006
    EDGAR
  • Form DDec 14, 20220001789113-22-000006
    EDGAR
  • Form C-ARApr 29, 20220001837613-22-000007
    EDGAR
  • Form DMar 8, 20220001789113-22-000004
    EDGAR
  • Form C-ARApr 30, 20210001213900-21-023771
    EDGAR
Source: ManualCIK 0001789113NC

About this data. Figures are compiled from public sources — SEC EDGAR filings (Form C, C-AR, 1-A, 1-K) and funding-platform pages — and may be delayed, incomplete, or restated by the issuer. Financial statements are as reported by the issuer; each year is labeled with its assurance level (audited / reviewed / unaudited). A valuation cap is the conversion ceiling of a SAFE or convertible note, not an agreed company valuation; post-money figures are computed as pre-money plus amount raised and are not a traded price. Crowdonomics is not a broker-dealer, funding portal, or investment adviser; nothing here is investment advice or an offer to sell securities. Verify all figures against the linked EDGAR filings.